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When it comes to selling Hybrids, there's no question Toyota is the clear leader. However, Ford and Honda are in a neck-and-neck race to claim the #2 spot.
Whenever there's a race, (even if it's a race for 2nd place), the competition will do what it takes to win.
As of September, Honda has sold 29,958 hybrids to Ford's 26,016. However, in the last few months, Ford has been quickly catching up. In July, Ford sold 2,000 more hybrids than Honda and 240 more in September. If this keeps up, Ford could beat Honda.
Our bet: Ford will likely increase incentives on their hybrids to claim the #2 spot for 2009. These incentives may be hidden through dealer cash back offers, meaning the dealer or salesperson will get an extra bonus for each hybrid they sell. This of course, can be passed on to the consumer through a lower negotiated price.
If you've been considering a hybrid, take a closer look at the offerings from Ford and Honda. That's where you're likely to get the best deal right now.
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