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Ford and Honda May Start Price War on Hybrids

October 22, 2009

Ford Fusion Hybrid When it comes to selling Hybrids, there's no question Toyota is the clear leader. However, Ford and Honda are in a neck-and-neck race to claim the #2 spot.

Whenever there's a race, (even if it's a race for 2nd place), the competition will do what it takes to win.

As of September, Honda has sold 29,958 hybrids to Ford's 26,016. However, in the last few months, Ford has been quickly catching up. In July, Ford sold 2,000 more hybrids than Honda and 240 more in September. If this keeps up, Ford could beat Honda.

Our bet: Ford will likely increase incentives on their hybrids to claim the #2 spot for 2009. These incentives may be hidden through dealer cash back offers, meaning the dealer or salesperson will get an extra bonus for each hybrid they sell. This of course, can be passed on to the consumer through a lower negotiated price.

If you've been considering a hybrid, take a closer look at the offerings from Ford and Honda. That's where you're likely to get the best deal right now.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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