Great Deals on Mitsubishi Likely This Year
If you've been considering buying a Mitsubishi, you may be in luck.
Mitsubishi has been struggling more than any other Japanese automaker when it comes to selling cars over the past several years. In 2009, they sold just over 50,000 vehicles, or 16 percent of their 2002 mark.
Buyers who may have been considering new brands will want to pay attention though, as Mitsubishi North America executive John Koenig argues that his company will be able to double its sales in three years.
A majority of their sales drop occurred because automotive fleet owners, such as government organizations and especially rental agencies, did not purchase as many cars as they used to. Mitsubishi's plan to go after the consumer market will likely mean more incentives for buyers.
Specific numbers haven't been released, but bet on the Mitsubishi Outlander compact crossover and its Lancer compact sedan to be promoted often throughout the next several months. The company is hopeful that the two well-reviewed vehicles will appeal to customers.
Still, doubling of sales that have dropped year after year is not going to be easy. Expect Mitsubishi to offer healthy incentives as part of their marketing promotions.
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