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Great Deals on Mitsubishi Likely This Year

February 4, 2010

MitsubishiIf you've been considering buying a Mitsubishi, you may be in luck.

Mitsubishi has been struggling more than any other Japanese automaker when it comes to selling cars over the past several years. In 2009, they sold just over 50,000 vehicles, or 16 percent of their 2002 mark.

Buyers who may have been considering new brands will want to pay attention though, as Mitsubishi North America executive John Koenig argues that his company will be able to double its sales in three years.

A majority of their sales drop occurred because automotive fleet owners, such as government organizations and especially rental agencies, did not purchase as many cars as they used to. Mitsubishi's plan to go after the consumer market will likely mean more incentives for buyers.

Specific numbers haven't been released, but bet on the Mitsubishi Outlander compact crossover and its Lancer compact sedan to be promoted often throughout the next several months. The company is hopeful that the two well-reviewed vehicles will appeal to customers.

Still, doubling of sales that have dropped year after year is not going to be easy. Expect Mitsubishi to offer healthy incentives as part of their marketing promotions.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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