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Incentives Are Low Compared to Last Year

February 11, 2010

IncentivesBe sure to look out for how automakers are delivering incentives this February, because January was one of the weakest months in a while in terms of discounts for consumers.

Although many companies tried to take advantage of Toyota's woes with trade-in discounts for ex-Toyota owners, the overall offers had declined when one looks at figures in both December, and January a year ago.

This month could be productive, especially around the traditional President's Day Weekend sales that occur, but buyers may want to be mindful that incentives have not been as forthcoming.

In fact, many automakers are increasing their overall sales by selling to governments and rental car fleets. Unlike these groups that buy in bulk, the discounts for individual car buyers were a couple hundred dollars less than last January.

It may make more sense to wait right now if you are considering a vehicle at the upper end of your budget, or to check out a similar vehicle that is more inexpensive within the same class. If the economy heads down again this year, you can be sure automakers will be increasing incentives.

See the lowest prices on a vehicle in your area (plus see the actual incentives you qualify for)
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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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