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Hidden Dealer Incentives Up to $10,000 on Some Models

February 18, 2010

Hidden Dealer IncentivesOne caveat: the following numbers represent hidden dealer incentives, meaning they are not directly given to consumers. However, snow and other sales woes over the past several months mean that a large number of dealer cash offerings are likely to be passed on to consumers.

Starting at the lower end, Infiniti's crossover SUV models like the 2010 FX50 and QX56 will net dealers roughly $2000-$6,000 on every model sold, as will the M45 sedan. 2010 Volvos like the C70, S80, V70 and XC70 will be in the same range, starting at $3,000 and topping out at $6,000.

Interestingly, the sleek BMW 6-series is getting a healthy $10,000 to $12,500 in dealer incentives, in traditional and more sporty M trims for the 2010 models. Most 2009 models will net dealerships about $10,000.

Many 2009 models are getting hidden incentives that range from $4,000 to up to $10,000, including offerings from Cadillac, Volvo, and even Land Rover. Dealers are trying to clear space on their lots for new models, and buyers will want to keep these numbers in mind when they are ready to negotiate.

My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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