BMW Offers "Hidden" Deals for March and April
Luxury makers pride themselves on appealing to buyers who are willing to pay a premium for a quality automobile, but unfortunately the financial crunch hasn't been kind to BMW.
That may be good news for car shoppers considering a less expensive, upmarket vehicle but would really prefer a German car. The automaker is offering a variety of incentives, though they aren't making waves about it.
For example, if you can afford a 24-month loan on a BMW 128i, 135i, or 335i coupe, you can expect an APR of 0.9 percent plus between $1,500 and $2,500 cash back. Monthly lease payments for the three range between $339 and $419, depending on options and model.
Higher end BMWs are also getting a healthy bump from the manufacturer to promote sales. The 550i is eligible for $2,500 cash back and a 2.9% APR. But savvy buyers can also take advantage of knowing that dealers will make $6,000 on each sale during negotiations.
The 650i coupe is another BMW that may offer potential buyers room to negotiate. $10,000 in dealer cash could provide a great starting point for haggling, and the 2.9% APR rate is good for up to five years.
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