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BMW Offers "Hidden" Deals for March and April

March 11, 2010

Luxury makers pride themselves on appealing to buyers who are willing to pay a premium for a quality automobile, but unfortunately the financial crunch hasn't been kind to BMW.

That may be good news for car shoppers considering a less expensive, upmarket vehicle but would really prefer a German car. The automaker is offering a variety of incentives, though they aren't making waves about it.

For example, if you can afford a 24-month loan on a BMW 128i, 135i, or 335i coupe, you can expect an APR of 0.9 percent plus between $1,500 and $2,500 cash back. Monthly lease payments for the three range between $339 and $419, depending on options and model.

Higher end BMWs are also getting a healthy bump from the manufacturer to promote sales. The 550i is eligible for $2,500 cash back and a 2.9% APR. But savvy buyers can also take advantage of knowing that dealers will make $6,000 on each sale during negotiations.

The 650i coupe is another BMW that may offer potential buyers room to negotiate. $10,000 in dealer cash could provide a great starting point for haggling, and the 2.9% APR rate is good for up to five years.

See the lowest prices on a vehicle in your area (plus see the actual incentives you qualify for)
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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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