Chevrolet Providing Test Drives of Civic and Corolla at Dealerships
The Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year.
However, the new sedan will only be successful if properly launched and marketed.
So how do you best show off its many assets, like refined interior, 10 standard airbags and the most hip and shoulder room in its class?
Easy. Show and Tell.
GM will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.
Since the Cruze is all-new and both the Civic and Corolla are showing their age, Chevy most likely will fare well.
Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.
If you're considering buying a Honda Civic or Toyota Corolla, this will make it easy and convenient to test drive the competition all in one place.
My Recommendation for Car ShoppersTrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About: Gregg Fidan
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips RSS Feed