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Chevrolet Providing Test Drives of Civic and Corolla at Dealerships

September 9, 2010

The Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year.

However, the new sedan will only be successful if properly launched and marketed.

So how do you best show off its many assets, like refined interior, 10 standard airbags and the most hip and shoulder room in its class?

Easy. Show and Tell.

GM will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.

Since the Cruze is all-new and both the Civic and Corolla are showing their age, Chevy most likely will fare well.

Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.

If you're considering buying a Honda Civic or Toyota Corolla, this will make it easy and convenient to test drive the competition all in one place.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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