RealCarTips Logo

Chevrolet Providing Test Drives of Civic and Corolla at Dealerships

September 9, 2010

The Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year.

However, the new sedan will only be successful if properly launched and marketed.

So how do you best show off its many assets, like refined interior, 10 standard airbags and the most hip and shoulder room in its class?

Easy. Show and Tell.

GM will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.

Since the Cruze is all-new and both the Civic and Corolla are showing their age, Chevy most likely will fare well.

Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.

If you're considering buying a Honda Civic or Toyota Corolla, this will make it easy and convenient to test drive the competition all in one place.

My Recommendation for Car Shoppers

TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
  • Best Rebates, Incentives, and Lease Deals
  • Latest Car Buying Scams and Tricks
  • The Best & Worst Time to Buy a Car
  • Which Cars You Should Avoid
Enter Your Email Below

(Absolutely NO SPAM, easy to unsubscribe)
×

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Latest Weekly Car Buying Tips    RSS Feed

September 19, 2019
September 12, 2019
September 5, 2019
August 29, 2019
August 22, 2019
August 15, 2019
August 8, 2019
August 1, 2019
July 25, 2019
July 18, 2019
July 11, 2019
July 4, 2019
June 27, 2019
June 20, 2019
June 13, 2019
June 6, 2019
May 30, 2019
May 23, 2019
May 16, 2019
I welcome your car buying questions. Email Me and I'll be glad to answer them!