Lexus May Start Offering $3,000 Rebates
Lexus and Mercedes-Benz have been in a dead heat recently in their race to become the top-selling luxury brand in the U.S. for 2010.
Strong September sales at Mercedes-Benz pulled the Germans ahead by 3,000 units, putting the pressure on Lexus.
As we predicted last week, Lexus reportedly will be offering up to $3,000 in incentives in an effort to entice buyers to the new L-branded car, crossover or SUV.
Given the fact that Lexus has earned its success thanks to its reputation for quality, the recall of millions of Toyota and Lexus models hurt sales and dinged its reputation.
Add in the fact that the ES350 and LS are both long-in-the-tooth, and it's a strong possibility that Lexus may lose its hard-earned sales crown.
My Recommendation for Car Shoppers
TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.California Residents - Important:
There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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