Lexus May Start Offering $3,000 Rebates

Lexus and Mercedes-Benz have been in a dead heat recently in their race to become the top-selling luxury brand in the U.S. for 2010.

Strong September sales at Mercedes-Benz pulled the Germans ahead by 3,000 units, putting the pressure on Lexus.

As we predicted last week, Lexus reportedly will be offering up to $3,000 in incentives in an effort to entice buyers to the new L-branded car, crossover or SUV.

Given the fact that Lexus has earned its success thanks to its reputation for quality, the recall of millions of Toyota and Lexus models hurt sales and dinged its reputation.

Add in the fact that the ES350 and LS are both long-in-the-tooth, and it's a strong possibility that Lexus may lose its hard-earned sales crown.

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