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Biggest Hidden Discounts Available Right Now

May 26, 2011

Most car buyers are familiar with regular cash-back rebates and financing incentives, but many aren't aware of factory-to-dealer rebates.

These are generally hidden from the public because manufacturers don't want to "cheapen" the car by offering big discounts directly to consumers.

Instead, they give the rebate to the dealer to help them sell the car.

Though dealers can use the cash for many things - TV advertising, tent sales, direct mailings - most of the money is usually given back to customers in the form of price discounts.

Most factory to dealer incentives are used to push slow-selling vehicles, leftover models, or models soon to be discontinued.

These are the best hidden factory-to-dealer incentives we could find for May 2011:


See the lowest prices on a vehicle in your area (plus see the actual incentives you qualify for)
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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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