RealCarTips Logo

Ford May Start Huge Incentives War

October 29, 2015

If you've been waiting patiently for great end of year deals on new cars, you may be in luck, because a huge incentives war is brewing. Automotive News (a trade publication), got their hands on a confidential memo released to Ford dealers this week. The memo informs dealers that a huge promotion will go into effect starting in November.

The "Friends & Neighbors Pricing Event" is scheduled to go live November 3rd and will run through January 4th. As part of the sales promotion, all Ford vehicles will be discounted to close to invoice price, with some vehicles discounted by as much as 10% off MSRP. That will be the maximum price you will pay for any Ford vehicle (before rebates and other discounts), and dealers are free to discount even further.

This will be the biggest incentives program since 2008's "Employee Pricing for Everyone", which GM launched shortly before they filed for bankruptcy. (Ford recently hired the same guy that was responsible for GM's incentives program - looks like he's doing something similar at Ford now).

The big story here isn't that you'll just be able to get a great deal on Ford vehicles, but it looks like this could finally trigger an incentives war among mainstream car manufacturers - something they've been trying to avoid.

Ford will be doing a lot of advertising for this program, and I'm almost positive other car brands will finally cave in and start offering big incentives programs of their own. If you're in the market for a new car, you may want to wait and see how this plays out in November. Personally, I would wait until the end of November to see how other car manufacturers respond.

I recommend you use TrueCar No Haggle and Edmunds Price Promise to quickly check and see the deals being offered this month vs next month.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
  • Best Rebates, Incentives, and Lease Deals
  • Latest Car Buying Scams and Tricks
  • The Best & Worst Time to Buy a Car
  • Which Cars You Should Avoid
Enter Your Email Below

(Absolutely NO SPAM, easy to unsubscribe)

Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Latest Weekly Car Buying Tips    RSS Feed

December 13, 2018
December 6, 2018
November 29, 2018
November 22, 2018
November 15, 2018
November 8, 2018
November 1, 2018
October 25, 2018
October 18, 2018
October 11, 2018
October 4, 2018
September 27, 2018
September 20, 2018
September 13, 2018
September 6, 2018
August 30, 2018
August 23, 2018
August 16, 2018
August 9, 2018
August 2, 2018
July 26, 2018
July 19, 2018
July 12, 2018
July 5, 2018
June 28, 2018
June 21, 2018
June 14, 2018
June 7, 2018
I welcome your car buying questions. Email Me and I'll be glad to answer them!