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Real Prices of Large SUVs

May 2, 2019

If you're in the market for a new large SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The first table shows the biggest average discount you can expect for each model this week, with the 2018 Toyota Land Cruiser having the biggest average discount (12% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2018 Volkswagen Atlas has the cheapest average selling prices - at $34,646.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and RydeShopper to see the best deals being offered in your local area.

Midsize SUVs with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2018 Toyota Land Cruiser $85,860 $75,586 12.0%
2018 Volkswagen Atlas $38,123 $34,646 9.1%
2019 Volkswagen Atlas $40,057 $36,458 9.0%
2018 Ford Explorer $41,389 $37,809 8.6%
2019 Honda Pilot $40,791 $37,314 8.5%
2018 Mazda CX-9 $38,829 $35,510 8.4%
2018 Honda Pilot $38,937 $35,896 7.9%
2019 INFINITI QX80 $76,062 $70,211 7.8%
2019 Toyota Land Cruiser $86,310 $79,957 7.4%
2018 Toyota Highlander $41,371 $38,312 7.1%
2019 Toyota Highlander $41,753 $39,078 6.4%
2019 Nissan Pathfinder $38,588 $36,330 5.8%
2019 Subaru Ascent $38,153 $35,976 5.7%
2018 Dodge Durango $43,945 $41,474 5.4%
2019 Mazda CX-9 $39,283 $37,269 5.1%
2019 Mercedes GLS $98,345 $93,530 5.0%
2019 GMC Acadia $40,004 $38,030 5.0%
2019 Ford Explorer $41,883 $40,046 4.4%
2019 Chevrolet Traverse $43,645 $41,786 4.3%
2019 Dodge Durango $41,530 $39,895 4.0%
2019 Cadillac Escalade $86,665 $83,411 3.8%
2019 Lexus LX $89,875 $86,904 3.3%
2018 Mercedes G-Class $134,195 $130,907 2.5%
2019 BMW X7 $84,245 $84,783 -0.6%
2019 Land Rover Range Rover $125,409 $126,334 -0.7%
2020 Kia Telluride $38,110 $39,115 -2.6%
2019 Mercedes G-Class $136,995 $142,421 -4.0%

My Recommendation for Car Shoppers

TrueCar and RydeShopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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