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Chevrolet Ups Incentives on 3 Models

January 14, 2016

Chevrolet has increased dealer incentives on three popular models this month: Cruze, Malibu, and Silverado. Under the new program, Chevrolet will pay dealers up to $1,000 each time they sell one of these vehicles (as long as dealers hit certain sales targets).

This type of incentive is typically referred to as a "stair-step incentive", which tends to benefit high-volume, low-margin dealerships. It encourages dealers to price some vehicles below cost near the end of each month - this is to ensure they hit their sales targets and not miss out on the bonus cash, which can be worth tens or even hundreds of thousands of dollars.

The best way to take advantage of this type of incentive is to wait towards the end of the month and get bids from multiple dealers (I recommend 7 dealerships) - here's the step-by-step guide you should follow.

Another thing I recommend is that you use TrueCar No Haggle and Edmunds Price Promise to keep an eye on deals being offered in your local area.

My Recommendation for Car Shoppers

TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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