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Mini and Jaguar Ranked Best in Sales Satisfaction

Mini Cooper DealershipsAccording to this year's J.D. Power and Associates 2010 Sales Satisfaction Index Study, Mini dealers are tops in sales satisfaction among mass-market automotive brands.

In the luxury dealer category, Jaguar topped the list for the 3rd year in a row.

52% of respondents cited dealer treatment as a reason to purchase their new vehicle from a specific dealer.

38% of buyers cited vehicle price or the deal offered as the reason for selecting their dealer.

The study is a comprehensive analysis of the new-vehicle purchase experience, measuring customer satisfaction across four factors:

  • Working out the deal
  • Salesperson
  • Delivery process
  • Dealership facility

    Other car makers who did well in the study include Buick, Chevrolet, Chrysler, Ford, and GMC.






  • 3 Steps Every Car Buyer Needs to Take to Save Maximum Money

    The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:

    Step 1 Get Prices From My Trusted Network

    Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
    Select Vehicle to Get Local Pricing

    Step 2 Get Prices From TrueCar / CarsDirect

    TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.

    Step 3 Complete my Checklist

    Follow this up with my checklist to make sure you squeeze out every last bit of savings.
    - Gregg Fidan

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    About The Author

    Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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