Fiat to Offer No-Haggle Pricing
Fiat dealers will be encouraged not to offer deals below the manufacturer-suggested sticker to eliminate haggling as well as minimizing competition between dealerships.
According to Fiat, "The younger generation doesn't haggle. They don't feel comfortable with it. They hate the experience."
Not surprisingly, Fiat is aiming this policy at younger shoppers.
Fiat's funky styling and fuel efficiency also make it likely to attract young buyers. The now-defunct Saturn also advertised no-haggle pricing at its dealerships, marketing toward a youthful clientele as well.
A no-haggle policy can make car shopping more relaxing and less time-consuming. However, it also means that the buyers can no longer negotiate the price down and get a better deal.
Our feeling is that some Fiat dealers will go below MSRP if you pester them enough. Scion, which currently offers no-haggle pricing, has dealers that knock $500 off the price when you catch them at the right time.
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