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Real Prices of Large SUVs
February 12, 2026
If you're in the market for a new large SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.
The first table shows the biggest average discount you can expect for each model this week, with the 2024 Jeep Grand Cherokee L having the biggest average discount (14% after incentives).
You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2026 Nissan Pathfinder is the cheapest - at an average selling price of $37,824.
I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect
Large SUVs with Biggest Discounts Off MSRP
| Year | Make | Model | MSRP | Avg Paid | % Off | Get Price |
|---|---|---|---|---|---|---|
| 2024 | Jeep | Grand Cherokee L | $48,435 | $41,873 | 13.5% | |
| 2025 | Jeep | Wagoneer S | $67,195 | $59,365 | 11.7% | |
| 2025 | Cadillac | XT6 | $52,690 | $46,505 | 11.7% | |
| 2024 | GMC | HUMMER EV SUV | $98,845 | $87,280 | 11.7% | |
| 2024 | Jeep | Grand Wagoneer L | $109,440 | $96,815 | 11.5% | |
| 2024 | Jeep | Grand Wagoneer | $93,945 | $83,108 | 11.5% | |
| 2025 | Buick | Enclave | $49,095 | $43,951 | 10.5% | |
| 2025 | Mercedes | GLS | $90,350 | $81,513 | 9.8% | |
| 2025 | BMW | X7 | $113,450 | $102,520 | 9.6% | |
| 2025 | Nissan | Armada | $75,120 | $68,538 | 8.8% | |
| 2026 | Nissan | Armada | $64,030 | $58,452 | 8.7% | |
| 2026 | Nissan | Pathfinder | $41,395 | $37,824 | 8.7% | |
| 2026 | Mercedes | GLS | $181,150 | $165,317 | 8.7% | |
| 2025 | Volkswagen | Atlas | $43,730 | $40,008 | 8.5% | |
| 2025 | Subaru | Ascent | $52,585 | $48,113 | 8.5% | |
| 2025 | GMC | Acadia | $44,495 | $40,734 | 8.5% | |
| 2025 | GMC | HUMMER EV SUV | $107,145 | $98,500 | 8.1% | |
| 2025 | Jeep | Grand Wagoneer L | $114,635 | $105,637 | 7.9% | |
| 2025 | Jeep | Grand Wagoneer | $111,635 | $102,872 | 7.9% | |
| 2025 | Chevrolet | Traverse | $42,195 | $38,999 | 7.6% | |
| 2024 | Jeep | Wagoneer L | $70,945 | $65,624 | 7.5% | |
| 2024 | Jeep | Wagoneer | $71,130 | $65,795 | 7.5% | |
| 2025 | Jeep | Wagoneer | $76,535 | $71,067 | 7.2% | |
| 2025 | Jeep | Wagoneer L | $79,535 | $73,790 | 7.2% | |
| 2025 | Chevrolet | Tahoe | $79,695 | $74,055 | 7.1% | |
| 2026 | Mercedes | G-Class | $164,350 | $152,752 | 7.1% | |
| 2025 | Hyundai | Palisade | $55,995 | $52,154 | 6.9% | |
| 2026 | GMC | HUMMER EV SUV | $99,895 | $93,441 | 6.5% | |
| 2026 | Subaru | Ascent | $42,245 | $39,535 | 6.4% | |
| 2025 | Toyota | Land Cruiser | $58,195 | $54,535 | 6.3% | |
| 2026 | Volkswagen | Atlas | $40,785 | $38,242 | 6.2% | |
| 2025 | Mazda | CX-90 | $42,675 | $40,020 | 6.2% | |
| 2026 | Buick | Enclave | $51,895 | $48,987 | 5.6% | |
| 2026 | Chevrolet | Traverse | $42,795 | $40,460 | 5.5% | |
| 2026 | Infiniti | QX80 | $104,140 | $98,751 | 5.2% | |
| 2025 | Jeep | Grand Cherokee L | $49,400 | $46,832 | 5.2% | |
| 2025 | Nissan | Pathfinder | $50,135 | $47,594 | 5.1% | |
| 2025 | Ford | Explorer | $48,715 | $46,233 | 5.1% | |
| 2025 | Lincoln | Navigator | $102,590 | $97,465 | 5% | |
| 2026 | Mazda | CX-90 | $52,025 | $49,483 | 4.9% | |
| 2026 | BMW | X7 | $88,250 | $83,977 | 4.8% | |
| 2025 | Mazda | CX-70 | $57,480 | $54,691 | 4.8% | |
| 2025 | Mazda | CX-70 | $58,980 | $56,118 | 4.8% | |
| 2025 | Honda | Pilot | $47,095 | $44,816 | 4.8% | |
| 2025 | Mazda | CX-90 | $59,480 | $56,689 | 4.7% | |
| 2025 | Dodge | Durango | $46,490 | $44,289 | 4.7% | |
| 2026 | Chevrolet | Tahoe | $78,395 | $74,769 | 4.6% | |
| 2025 | Lexus | LX | $120,350 | $114,805 | 4.6% | |
| 2025 | Cadillac | Escalade | $105,495 | $100,678 | 4.5% | |
| 2026 | Ford | Explorer | $42,160 | $40,284 | 4.4% | |
| 2026 | Honda | Pilot | $45,990 | $43,964 | 4.4% | |
| 2025 | GMC | Yukon XL | $86,795 | $82,978 | 4.4% | |
| 2026 | Hyundai | Palisade | $46,900 | $44,898 | 4.3% | |
| 2026 | Dodge | Durango | $40,990 | $39,219 | 4.3% | |
| 2026 | Toyota | Sequoia | $69,920 | $67,004 | 4.2% | |
| 2026 | Ford | Expedition | $67,995 | $65,141 | 4.2% | |
| 2025 | Lexus | LX | $116,350 | $111,682 | 4% | |
| 2026 | Mazda | CX-90 | $48,510 | $46,667 | 3.8% | |
| 2026 | GMC | Acadia | $45,795 | $44,141 | 3.6% | |
| 2026 | Chevrolet | Suburban | $89,495 | $86,248 | 3.6% | |
| 2025 | Toyota | Highlander | $46,565 | $45,032 | 3.3% | |
| 2025 | Kia | Telluride | $55,180 | $53,386 | 3.2% | |
| 2025 | Ford | Expedition | $83,945 | $81,330 | 3.1% | |
| 2026 | Lincoln | Navigator | $104,590 | $101,481 | 3% | |
| 2026 | Toyota | Highlander | $47,065 | $45,684 | 2.9% | |
| 2026 | Mazda | CX-70 | $51,100 | $49,668 | 2.8% | |
| 2024 | Chevrolet | Traverse LTD | $55,595 | $54,017 | 2.8% | |
| 2026 | GMC | Yukon | $75,395 | $73,276 | 2.8% | |
| 2026 | GMC | Yukon XL | $78,395 | $76,286 | 2.7% | |
| 2026 | Toyota | Grand Highlander | $43,155 | $42,032 | 2.6% | |
| 2026 | Mazda | CX-70 | $48,780 | $47,532 | 2.6% | |
| 2026 | Mercedes | EQS SUV | $181,150 | $176,419 | 2.6% | |
| 2026 | Lexus | LX | $116,685 | $114,056 | 2.3% | |
| 2025 | Mercedes | EQS SUV | $181,050 | $176,845 | 2.3% | |
| 2026 | Toyota | Land Cruiser | $63,940 | $62,568 | 2.2% | |
| 2026 | Lexus | LX | $116,950 | $114,463 | 2.1% | |
| 2025 | Toyota | Highlander | $54,475 | $53,362 | 2% | |
| 2026 | Hyundai | Palisade | $60,380 | $59,288 | 1.8% | |
| 2026 | Cadillac | Escalade | $107,995 | $106,240 | 1.6% | |
| 2023 | Jeep | Grand Wagoneer | $113,690 | $112,008 | 1.5% | |
| 2023 | Jeep | Grand Wagoneer L | $116,690 | $114,963 | 1.5% | |
| 2026 | Toyota | Grand Highlander | $46,505 | $45,903 | 1.3% | |
| 2025 | Cadillac | Escalade ESV | $128,595 | $127,123 | 1.1% | |
| 2026 | Jeep | Grand Cherokee L | $63,990 | $63,376 | 1% | |
| 2025 | Land Rover | Range Rover | $136,250 | $135,405 | 0.6% | |
| 2026 | Toyota | Highlander | $56,470 | $56,148 | 0.6% | |
| 2026 | Cadillac | Escalade ESV | $129,295 | $129,149 | 0.1% | |
| 2026 | Land Rover | Range Rover | $128,050 | $128,369 | -0.2% | |
| 2025 | Chevrolet | Suburban | $65,095 | $66,087 | -1.5% | |
| 2025 | GMC | Yukon | $105,095 | $107,064 | -1.9% | |
| 2026 | Cadillac | Escalade-V | $170,895 | $179,146 | -4.8% |
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About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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