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Real Prices of Large SUVs

If you're in the market for a new large SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The first table shows the biggest average discount you can expect for each model this week, with the 2024 Mercedes GLS having the biggest average discount (19% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2025 Nissan Pathfinder is the cheapest - at an average selling price of $37,344.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect

Large SUVs with Biggest Discounts Off MSRP

Year Make Model MSRP Avg Paid % Off Get Price
2024 Mercedes GLS $175,500 $142,314 18.9%
2024 Lincoln Navigator $113,090 $99,154 12.3%
2024 GMC HUMMER EV SUV $106,945 $94,649 11.5%
2024 Jeep Grand Wagoneer L $119,190 $105,747 11.3%
2024 Jeep Grand Wagoneer $116,190 $103,086 11.3%
2025 Mercedes EQS SUV $109,400 $97,313 11%
2024 Jeep Wagoneer $67,945 $60,508 10.9%
2025 Jeep Wagoneer S $67,195 $60,284 10.3%
2024 Ford Expedition $61,690 $55,531 10%
2024 Cadillac XT6 $52,190 $47,786 8.4%
2024 Dodge Durango $53,015 $48,629 8.3%
2024 Jeep Grand Cherokee L $64,790 $59,713 7.9%
2025 Cadillac XT6 $50,690 $46,853 7.6%
2024 Volkswagen Atlas $54,315 $50,238 7.5%
2024 Jeep Wagoneer L $70,945 $65,657 7.5%
2025 Ford Explorer $48,715 $45,249 7.1%
2025 Dodge Durango $40,490 $37,641 7%
2025 BMW X7 $85,475 $79,461 7%
2025 Jeep Grand Cherokee L $48,900 $45,523 6.9%
2025 Nissan Pathfinder $39,790 $37,344 6.2%
2025 Nissan Armada $67,980 $63,806 6.1%
2025 Subaru Ascent $49,305 $46,300 6.1%
2025 Jeep Grand Wagoneer $111,635 $104,886 6%
2025 Buick Enclave $49,095 $46,174 6%
2025 Jeep Grand Wagoneer L $114,635 $107,705 6%
2025 Jeep Wagoneer L $79,535 $74,800 6%
2025 Jeep Wagoneer $76,535 $71,978 6%
2025 Mercedes GLS $90,350 $85,217 5.7%
2025 GMC HUMMER EV SUV $99,045 $93,342 5.7%
2023 Jeep Grand Wagoneer L $116,690 $110,987 4.9%
2025 Volkswagen Atlas $43,730 $41,565 4.9%
2023 Jeep Grand Wagoneer $113,690 $108,133 4.9%
2025 Honda Pilot $51,050 $48,640 4.7%
2025 GMC Acadia $44,495 $42,504 4.5%
2026 BMW X7 $87,875 $84,093 4.3%
2025 Infiniti QX80 $91,545 $87,973 3.9%
2025 Chevrolet Tahoe $75,795 $72,866 3.9%
2025 Hyundai Palisade $41,445 $39,894 3.7%
2025 Mazda CX-90 $51,475 $49,562 3.7%
2025 Ford Expedition $67,515 $65,125 3.5%
2025 GMC Yukon $69,395 $66,993 3.5%
2025 Chevrolet Traverse $44,195 $42,651 3.5%
2025 Mazda CX-90 $51,130 $49,477 3.2%
2025 Mazda CX-70 $55,930 $54,201 3.1%
2025 Mazda CX-70 $47,430 $45,959 3.1%
2025 GMC Yukon XL $85,695 $83,142 3%
2025 Chevrolet Suburban $78,795 $76,485 2.9%
2025 Toyota Sequoia $67,520 $65,626 2.8%
2025 Toyota Land Cruiser $58,195 $56,645 2.7%
2025 Toyota Grand Highlander $45,125 $44,150 2.2%
2025 Lincoln Navigator $102,190 $100,281 1.9%
2025 Lexus LX $107,350 $105,443 1.8%
2025 Kia Telluride $45,505 $44,666 1.8%
2025 Lexus LX $120,350 $118,438 1.6%
2025 Toyota Highlander $46,565 $45,932 1.4%
2025 Toyota Grand Highlander $46,875 $46,321 1.2%
2025 Cadillac Escalade $122,595 $121,734 0.7%
2025 Land Rover Range Rover $136,250 $135,273 0.7%
2025 Toyota Highlander $48,315 $48,038 0.6%
2025 Cadillac Escalade ESV $125,595 $125,591 0%
2024 Cadillac Escalade $115,690 $116,413 -0.6%
2024 Cadillac Escalade ESV $118,690 $119,432 -0.6%
2024 Chevrolet Traverse LTD $55,595 $56,039 -0.8%
2024 GMC Yukon XL $103,750 $104,946 -1.1%
2024 GMC Yukon $100,750 $101,912 -1.1%
2025 Mercedes G-Class $149,400 $154,616 -3.5%
2025 Cadillac Escalade-V $167,695 $174,289 -3.9%






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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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