Real Prices of Large SUVs
If you're in the market for a new large SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.
The first table shows the biggest average discount you can expect for each model this week, with the 2025 Subaru Ascent having the biggest average discount (11% after incentives).
You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2026 Volkswagen Atlas is the cheapest - at an average selling price of $37,793.
I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect
Large SUVs with Biggest Discounts Off MSRP
| Year | Make | Model | MSRP | Avg Paid | % Off | Get Price |
|---|---|---|---|---|---|---|
| 2025 | Subaru | Ascent | $52,305 | $46,831 | 10.5% | |
| 2025 | Lincoln | Navigator | $111,850 | $100,344 | 10.3% | |
| 2026 | Volkswagen | Atlas | $41,114 | $37,793 | 8.1% | |
| 2026 | Mazda | CX-90 | $46,731 | $43,029 | 7.9% | |
| 2026 | Hyundai | Palisade | $47,640 | $44,140 | 7.3% | |
| 2026 | Hyundai | Palisade | $49,450 | $45,950 | 7.1% | |
| 2026 | Mazda | CX-90 | $53,472 | $49,722 | 7% | |
| 2026 | Lexus | LX | $121,408 | $113,293 | 6.7% | |
| 2025 | Honda | Pilot | $47,505 | $44,429 | 6.5% | |
| 2026 | Lexus | LX | $118,088 | $110,543 | 6.4% | |
| 2026 | Honda | Pilot | $52,062 | $49,177 | 5.6% | |
| 2026 | Mazda | CX-70 | $50,016 | $47,375 | 5.3% | |
| 2026 | Mazda | CX-70 | $49,431 | $46,954 | 5% | |
| 2026 | GMC | Acadia | $43,880 | $41,880 | 4.6% | |
| 2026 | Lincoln | Navigator | $127,572 | $121,807 | 4.5% | |
| 2026 | Jeep | Grand Cherokee L | $54,720 | $52,294 | 4.4% | |
| 2026 | Dodge | Durango | $49,744 | $47,626 | 4.2% | |
| 2026 | Buick | Enclave | $52,680 | $50,687 | 3.9% | |
| 2026 | GMC | Yukon XL | $94,675 | $91,166 | 3.7% | |
| 2026 | Ford | Expedition | $71,194 | $68,917 | 3.2% | |
| 2026 | Chevrolet | Suburban | $82,270 | $80,261 | 2.4% | |
| 2026 | Infiniti | QX80 | $112,629 | $110,619 | 1.8% | |
| 2026 | GMC | Yukon | $91,666 | $90,166 | 1.6% | |
| 2027 | Kia | Telluride | $53,848 | $53,598 | 0.5% | |
| 2027 | Kia | Telluride | $57,495 | $57,245 | 0.4% |
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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