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Real Prices of Large SUVs
July 17, 2025
If you're in the market for a new large SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.
The first table shows the biggest average discount you can expect for each model this week, with the 2024 Mercedes GLS having the biggest average discount (19% after incentives).
You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2025 Nissan Pathfinder is the cheapest - at an average selling price of $37,344.
I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect
Large SUVs with Biggest Discounts Off MSRP
| Year | Make | Model | MSRP | Avg Paid | % Off | Get Price |
|---|---|---|---|---|---|---|
| 2024 | Mercedes | GLS | $175,500 | $142,314 | 18.9% | |
| 2024 | Lincoln | Navigator | $113,090 | $99,154 | 12.3% | |
| 2024 | GMC | HUMMER EV SUV | $106,945 | $94,649 | 11.5% | |
| 2024 | Jeep | Grand Wagoneer L | $119,190 | $105,747 | 11.3% | |
| 2024 | Jeep | Grand Wagoneer | $116,190 | $103,086 | 11.3% | |
| 2025 | Mercedes | EQS SUV | $109,400 | $97,313 | 11% | |
| 2024 | Jeep | Wagoneer | $67,945 | $60,508 | 10.9% | |
| 2025 | Jeep | Wagoneer S | $67,195 | $60,284 | 10.3% | |
| 2024 | Ford | Expedition | $61,690 | $55,531 | 10% | |
| 2024 | Cadillac | XT6 | $52,190 | $47,786 | 8.4% | |
| 2024 | Dodge | Durango | $53,015 | $48,629 | 8.3% | |
| 2024 | Jeep | Grand Cherokee L | $64,790 | $59,713 | 7.9% | |
| 2025 | Cadillac | XT6 | $50,690 | $46,853 | 7.6% | |
| 2024 | Volkswagen | Atlas | $54,315 | $50,238 | 7.5% | |
| 2024 | Jeep | Wagoneer L | $70,945 | $65,657 | 7.5% | |
| 2025 | Ford | Explorer | $48,715 | $45,249 | 7.1% | |
| 2025 | Dodge | Durango | $40,490 | $37,641 | 7% | |
| 2025 | BMW | X7 | $85,475 | $79,461 | 7% | |
| 2025 | Jeep | Grand Cherokee L | $48,900 | $45,523 | 6.9% | |
| 2025 | Nissan | Pathfinder | $39,790 | $37,344 | 6.2% | |
| 2025 | Nissan | Armada | $67,980 | $63,806 | 6.1% | |
| 2025 | Subaru | Ascent | $49,305 | $46,300 | 6.1% | |
| 2025 | Jeep | Grand Wagoneer | $111,635 | $104,886 | 6% | |
| 2025 | Buick | Enclave | $49,095 | $46,174 | 6% | |
| 2025 | Jeep | Grand Wagoneer L | $114,635 | $107,705 | 6% | |
| 2025 | Jeep | Wagoneer L | $79,535 | $74,800 | 6% | |
| 2025 | Jeep | Wagoneer | $76,535 | $71,978 | 6% | |
| 2025 | Mercedes | GLS | $90,350 | $85,217 | 5.7% | |
| 2025 | GMC | HUMMER EV SUV | $99,045 | $93,342 | 5.7% | |
| 2023 | Jeep | Grand Wagoneer L | $116,690 | $110,987 | 4.9% | |
| 2025 | Volkswagen | Atlas | $43,730 | $41,565 | 4.9% | |
| 2023 | Jeep | Grand Wagoneer | $113,690 | $108,133 | 4.9% | |
| 2025 | Honda | Pilot | $51,050 | $48,640 | 4.7% | |
| 2025 | GMC | Acadia | $44,495 | $42,504 | 4.5% | |
| 2026 | BMW | X7 | $87,875 | $84,093 | 4.3% | |
| 2025 | Infiniti | QX80 | $91,545 | $87,973 | 3.9% | |
| 2025 | Chevrolet | Tahoe | $75,795 | $72,866 | 3.9% | |
| 2025 | Hyundai | Palisade | $41,445 | $39,894 | 3.7% | |
| 2025 | Mazda | CX-90 | $51,475 | $49,562 | 3.7% | |
| 2025 | Ford | Expedition | $67,515 | $65,125 | 3.5% | |
| 2025 | GMC | Yukon | $69,395 | $66,993 | 3.5% | |
| 2025 | Chevrolet | Traverse | $44,195 | $42,651 | 3.5% | |
| 2025 | Mazda | CX-90 | $51,130 | $49,477 | 3.2% | |
| 2025 | Mazda | CX-70 | $55,930 | $54,201 | 3.1% | |
| 2025 | Mazda | CX-70 | $47,430 | $45,959 | 3.1% | |
| 2025 | GMC | Yukon XL | $85,695 | $83,142 | 3% | |
| 2025 | Chevrolet | Suburban | $78,795 | $76,485 | 2.9% | |
| 2025 | Toyota | Sequoia | $67,520 | $65,626 | 2.8% | |
| 2025 | Toyota | Land Cruiser | $58,195 | $56,645 | 2.7% | |
| 2025 | Toyota | Grand Highlander | $45,125 | $44,150 | 2.2% | |
| 2025 | Lincoln | Navigator | $102,190 | $100,281 | 1.9% | |
| 2025 | Lexus | LX | $107,350 | $105,443 | 1.8% | |
| 2025 | Kia | Telluride | $45,505 | $44,666 | 1.8% | |
| 2025 | Lexus | LX | $120,350 | $118,438 | 1.6% | |
| 2025 | Toyota | Highlander | $46,565 | $45,932 | 1.4% | |
| 2025 | Toyota | Grand Highlander | $46,875 | $46,321 | 1.2% | |
| 2025 | Cadillac | Escalade | $122,595 | $121,734 | 0.7% | |
| 2025 | Land Rover | Range Rover | $136,250 | $135,273 | 0.7% | |
| 2025 | Toyota | Highlander | $48,315 | $48,038 | 0.6% | |
| 2025 | Cadillac | Escalade ESV | $125,595 | $125,591 | 0% | |
| 2024 | Cadillac | Escalade | $115,690 | $116,413 | -0.6% | |
| 2024 | Cadillac | Escalade ESV | $118,690 | $119,432 | -0.6% | |
| 2024 | Chevrolet | Traverse LTD | $55,595 | $56,039 | -0.8% | |
| 2024 | GMC | Yukon XL | $103,750 | $104,946 | -1.1% | |
| 2024 | GMC | Yukon | $100,750 | $101,912 | -1.1% | |
| 2025 | Mercedes | G-Class | $149,400 | $154,616 | -3.5% | |
| 2025 | Cadillac | Escalade-V | $167,695 | $174,289 | -3.9% |
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Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
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