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What is MSRP?

MSRP is simply the manufacturer's suggested retail price - but only a fool would pay this price.

Unbelievably, 1 out of 10 car shoppers don't know you can negotiate below MSRP, and a much larger percentage have no idea how much lower you can typically negotiate.

You'll find the MSRP, also called the "sticker price", on the window of every new vehicle as required by law. The MSRP sticker will include all the standard features of the vehicle, plus all the factory-installed options along with their price.

The sticker also includes the fuel economy ratings and destination charge. Note that the MSRP does not include taxes, license, or registration fees.

Dealers expect you to pay sticker price, and sometimes even above that if the vehicle just hit showrooms and demand is higher than supply. In most cases, waiting a few months and allowing production to catch up to demand will save you thousands of dollars.

But in most other cases, you should be able to negotiate between $1,500 and $4,500 off the MSRP price.

My Recommendation for Car Shoppers

TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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