RealCarTips Logo

Why Color Choice is Important for Resale Value

Most people buy a new car once every 5 to 7 years, which means they have to sell or trade-in their old car with each transaction.

If you're like most car buyers, it's a good idea to consider resale value when choosing your vehicle.

Obviously, choosing cars that have high resale value is a good start, but there are other steps you can take to add a few hundred dollars to your bank account.

One of the biggest factors is the color of your vehicle. You want to stick with colors that are popular AND neutral. Silver is always a safe bet, followed by black, white, gray, blue, and beige. You may be tempted to purchase your car in a flashy color such as yellow or red, but you're going to have a harder time selling it down the road.

When doing a trade-in, dealers want cars they know will sell easily. If you have a very unique or flashy color, dealers will not offer you full value for the vehicle.

Interior color is another factor to consider. Two-tone interiors usually sell better (two similar colors are better than two contrasting colors). If you have kids or pets, consider buying a darker interior to hide scratches and stains better.

Another benefit to choosing neutral exterior colors is fewer traffic tickets. Studies show that red and yellow cars get pulled over more often, which makes sense since they're easier to spot. Paying attention to small details like this will save you hundreds, if not thousands of dollars over your lifetime.

My Recommendation for Car Shoppers

TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Got a Question About This Article?
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
Enter Your Email Below

(Absolutely NO SPAM, easy to unsubscribe)
×