Is it Possible to Buy a Car at Below Dealer Cost?
The short answer is yes, but it's difficult. The good news is that most people can buy a new car for just a couple hundred dollars above dealer cost if you follow the right steps. So how does one go about doing this?
It's mainly a matter of great timing - you have to find a dealer who is desperate to sell one more car to hit their monthly, quarterly, or yearly sales goal.
Many car manufacturers provide dealers with hidden incentives when they reach certain sales targets For example, they may give them a cash bonus of $150 for every new car sold that month - but only if they sell at least 75 cars.
Imagine if that dealer has sold 74 cars and it's near the end of the month. All they need to do is sell one more and they qualify for a $11,250 retro-active bonus. You can bet they will be offering you an incredible deal, hoping you will buy before the bonus expires.
The key here is to time your purchase near the end of the month and contact as many dealerships as you can. I recommend contacting at least 10 dealerships - the more you reach, the more likely it is you'll find a desperate dealer ready to give you a killer deal.
It's all about contacting the right dealer at the right time - it's rare, but it can and does happen.
My Recommendation for Car ShoppersTrueCar No-Haggle, Edmunds Price Promise and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.