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How to Get Hidden Dealer Incentives

When a dealer sells a car, they can get all kinds of hidden incentives and kickbacks from the manufacturer and other sources.

Don't ever feel bad if a dealer tells you they're not making any money on a deal - most likely they are, and it's not just peanuts either.

I regularly see hidden dealer incentives of up to $4,000 on certain models. Let me show you how to put those hidden incentives in your pocket instead of the dealers.

Since nobody knows the full extent of the incentives dealers receive, and since no dealer is going to reveal this information to the buyer, the only way to get them passed on to you is to force dealers to compete with each other.

Let them know you're geting pricing from multiple dealers and that you're going to buy from the one that offers the lowest price. New cars are commodities and dealers know this. The best method when negotiating a commodity is to get as many suppliers to bid for your business as you can.

You will naturally expose the lowest price available in your given market. Admittedly, you may not get the full hidden incentives passed on to you, but you can bet that you will get a good portion of it.

I created a step by step car buying guide which shows you exactly how to go about getting the lowest price and making sure you get all the savings available to you.

My Recommendation for Car Shoppers

TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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