Don't ever feel bad if a dealer tells you they're not making any money on a deal - most likely they are, and it's not just peanuts either.
I regularly see hidden dealer incentives of up to $4,000 on certain models. Let me show you how to put those hidden incentives in your pocket instead of the dealers.
Since nobody knows the full extent of the incentives dealers receive, and since no dealer is going to reveal this information to the buyer, the only way to get them passed on to you is to force dealers to compete with each other.
Let them know you're geting pricing from multiple dealers and that you're going to buy from the one that offers the lowest price. New cars are commodities and dealers know this. The best method when negotiating a commodity is to get as many suppliers to bid for your business as you can.
You will naturally expose the lowest price available in your given market. Admittedly, you may not get the full hidden incentives passed on to you, but you can bet that you will get a good portion of it.
I created a step by step car buying guide which shows you exactly how to go about getting the lowest price and making sure you get all the savings available to you.