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Which Cars Can You Buy Below Invoice Cost?

Many car shoppers assume the invoice price is what the dealer paid for the vehicle, but this isn't true.

When you factor in all the hidden manufacturer incentives and subtract holdback (which can be as much as 3% of MSRP), the dealer's true cost can be thousands of dollars below invoice.

Add to this a large manufacturer cash-back rebate, and you can sometimes buy a vehicle for as much as $10,000 below invoice price!

Now, before you get too excited, know that these extreme discounts are usually found only on leftover models or ones that have been selling very poorly. While it's possible to purchase some popular models below invoice, we're usually talking a few hundred, not thousands of dollars below invoice.

The domestic brands such as Chevrolet, Ford, GMC, Chrysler, Dodge, and Jeep have long been known for giving out large incentives. You're more likely to get these vehicles for below invoice price.

Leftover vehicles should almost always be purchased for below invoice price - if not, you're probably better off buying the newer model. Vehicles that have been sitting on the lots too long will usually sell for well below invoice price due to hidden dealer incentives.

Purchasing a car for below invoice price is really no big deal - it happens ALL the time, especially if you use my car negotiating method.

My Recommendation for Car Shoppers

TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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