Why You Should Never Negotiate Price at a Dealership
The most aggressive sales tactics are used on clueless shoppers like this, and salesman have all sorts of techniques that can wear you down once you step foot inside their showroom.
Negotiations will drag on, sometimes for as long as 8 hours - and this is not an exaggeration! It's actually a sales technique that works really well.
Most car shoppers become so worn out from negotiations, they agree to a terrible price just to get it over with. During a long negotiation, buyers feel they've invested too much time to simply walk away from the deal - this is all part of human psychology and dealers know it well.
To make things worse, can you imagine trying to negotiate not with one dealer, but with several different dealers? That's what it takes to get a good deal - you can't just expect to get fair pricing from one dealer.
Think of the time it takes to drive to all the different dealerships, sit down with a salesman, and battle it out until you get a price. You'll be so worn out, you'll never want to go car shopping again. It's no wonder most people feel car buying is such a huge hassle.
But there's a much easier way. And not only will it save you time, but it'll land you the best possible deal. The secret is that you should always negotiate price via email, phone, or online ONLY! My step-by-step guide with email/phone templates can be found here.
You can also use a service such as CarWoo, which creates an online bidding war with several dealers in your local area. The only reason you should ever visit a dealership is to check out the new cars and go for a test drive. That's it!
My Recommendation for Car ShoppersTrueCar No-Haggle, Edmunds Price Promise and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.