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Biggest Discounts on New Cars

November 9, 2017

TrueCar is one of my top recommendations for new car shoppers. They have a network of 14,000 car dealers that provide no-haggle prices through the service.

TrueCar compiles lots of data when it comes to real-world car prices - they know the average AND best prices people are paying on every make and model throughout the country - they granted me access to this data, I'd like to share my findings with you.

Most of the top deals right now are still on leftover models (with Kia models in particular), with the 2016 Kia Optima Hybrid having the highest average discount off MSRP of 25.64%, but there are also some popular 2017 models in the top 10 list, such as the 2017 Hyundai Sonata, selling with average discounts of 24.95%.

The good news is these deals should all be readily available on TrueCar - no negotiation required.

Biggest Current Discounts (by % of MSRP)

Rank Vehicle MSRP Sale Price Savings off MSRP Savings %
1 2016 Kia Optima Hybrid $29,138 $21,667 - $7,471 25.64%
2 2016 Kia Forte Koup $22,574 $16,854 - $5,720 25.34%
3 2017 Kia Optima Hybrid $30,138 $22,614 - $7,524 24.97%
4 2017 Hyundai Sonata $25,945 $19,472 - $6,473 24.95%
5 2016 Kia Optima $27,108 $20,370 - $6,738 24.86%
6 2016 Kia Soul $17,991 $13,636 - $4,356 24.21%
7 2017 Jeep Renegade $25,502 $19,691 - $5,811 22.79%
8 2017 Hyundai Accent $16,817 $13,070 - $3,747 22.28%
9 2017 Jeep Patriot $23,131 $17,985 - $5,146 22.25%
10 2017 FIAT 500L $23,435 $18,258 - $5,177 22.09%
11 2017 Jeep Cherokee $30,675 $23,934 - $6,741 21.98%
12 2017 Chevrolet Trax $23,990 $18,721 - $5,270 21.97%
13 2017 Dodge Journey $28,214 $22,122 - $6,091 21.59%
14 2017 Chevrolet Cruze $22,837 $18,108 - $4,729 20.71%
15 2017 Ford Taurus $36,032 $28,721 - $7,311 20.29%
16 2017 Kia Optima $27,054 $21,663 - $5,392 19.93%
17 2017 Volkswagen Jetta $23,092 $18,507 - $4,585 19.86%
18 2017 Kia Forte $19,294 $15,466 - $3,828 19.84%
19 2017 Kia Rio 5-door $17,484 $14,015 - $3,469 19.84%
20 2017 Kia Forte5 $21,877 $17,545 - $4,331 19.80%
21 2017 Mitsubishi Mirage G4 $16,854 $13,548 - $3,306 19.61%
22 2017 Kia Soul EV $36,426 $29,298 - $7,128 19.57%
23 2017 Nissan Sentra $20,952 $16,855 - $4,097 19.55%
24 2017 Kia Rio $16,422 $13,246 - $3,177 19.34%
25 2017 Chevrolet Malibu $29,229 $23,644 - $5,585 19.11%
26 2017 Volkswagen Passat $26,780 $21,695 - $5,085 18.99%
27 2017 Nissan Altima $26,147 $21,198 - $4,949 18.93%
28 2017 FIAT 500X $24,257 $19,671 - $4,586 18.91%
29 2017 Chevrolet Express Cargo Van $34,089 $27,655 - $6,434 18.87%
30 2017 Ford Escape $28,807 $23,379 - $5,428 18.84%
31 2017 Ram 1500 $44,387 $36,093 - $8,294 18.69%
32 2017 Ford Fiesta $18,858 $15,335 - $3,523 18.68%
33 2017 GMC Savana Cargo Van $32,449 $26,414 - $6,035 18.60%
34 2017 Volkswagen Tiguan Limited $23,958 $19,623 - $4,335 18.10%
35 2017 Ford Focus $25,178 $20,641 - $4,537 18.02%
36 2017 Volkswagen Tiguan $29,369 $24,095 - $5,273 17.96%
37 2017 Chrysler 300 $39,362 $32,329 - $7,033 17.87%
38 2017 Jeep Compass $26,330 $21,715 - $4,615 17.53%
39 2017 Ford Fusion $27,368 $22,606 - $4,762 17.40%
40 2017 Buick Encore $28,140 $23,254 - $4,886 17.36%
41 2018 Hyundai Elantra $20,681 $17,109 - $3,572 17.27%
42 2017 Ram ProMaster City Cargo Van $25,391 $21,015 - $4,376 17.23%
43 2017 Kia Sorento $33,382 $27,667 - $5,715 17.12%
44 2017 GMC Savana Passenger $36,746 $30,483 - $6,262 17.04%
45 2017 Volkswagen Golf $23,348 $19,387 - $3,961 16.97%
46 2017 Ram ProMaster Cargo Van $34,493 $28,673 - $5,820 16.87%
47 2017 Volkswagen Golf GTI $30,390 $25,283 - $5,107 16.81%
48 2017 Ford Expedition $58,014 $48,264 - $9,751 16.81%
49 2017 Ford C-Max Energi $29,693 $24,706 - $4,987 16.79%
50 2017 Hyundai Veloster $21,871 $18,200 - $3,671 16.78%
51 2017 Hyundai Sonata Hybrid $30,248 $25,174 - $5,074 16.78%
52 2017 Ram ProMaster City Wagon $26,529 $22,086 - $4,443 16.75%
53 2017 Hyundai Elantra $20,761 $17,326 - $3,435 16.55%
54 2017 Kia Soul $20,556 $17,168 - $3,388 16.48%
55 2017 Chevrolet Express Passenger $37,460 $31,310 - $6,150 16.42%
56 2018 Jeep Cherokee $29,815 $24,936 - $4,879 16.36%
57 2017 Mitsubishi Mirage $15,443 $12,935 - $2,508 16.24%
58 2017 Kia Optima Plug-In Hybrid $37,346 $31,282 - $6,064 16.24%
59 2017 Mitsubishi Outlander $28,006 $23,499 - $4,506 16.09%
60 2017 Mitsubishi Outlander Sport $24,191 $20,338 - $3,853 15.93%
61 2017 Ford C-Max Hybrid $28,440 $23,940 - $4,499 15.82%
62 2017 Ford Expedition EL $61,315 $51,650 - $9,664 15.76%
63 2017 Dodge Grand Caravan $30,069 $25,363 - $4,706 15.65%
64 2017 Toyota Camry $26,385 $22,322 - $4,062 15.40%
65 2017 Volkswagen Golf SportWagen $25,731 $21,772 - $3,959 15.39%
66 2017 Nissan Rogue $29,055 $24,596 - $4,460 15.35%
67 2017 Toyota Avalon $36,880 $31,262 - $5,617 15.23%
68 2017 Ford Fusion Energi $34,624 $29,371 - $5,253 15.17%
69 2017 Volkswagen Golf Alltrack $31,054 $26,345 - $4,709 15.16%
70 2017 Hyundai Santa Fe Sport $31,539 $26,775 - $4,764 15.10%
71 2017 Nissan Titan XD $48,607 $41,266 - $7,340 15.10%
72 2017 Acura ILX $31,092 $26,413 - $4,680 15.05%
73 2017 INFINITI Q50 $43,977 $37,374 - $6,603 15.01%
74 2017 Ram ProMaster Window Van $36,464 $31,006 - $5,457 14.97%
75 2017 Ford Transit Van $36,613 $31,134 - $5,479 14.97%
76 2017 Ford Transit Wagon $40,805 $34,737 - $6,067 14.87%
77 2017 INFINITI QX30 $33,504 $28,550 - $4,954 14.79%
78 2017 Dodge Charger $38,577 $32,874 - $5,703 14.78%
79 2017 Mitsubishi Lancer $21,145 $18,041 - $3,104 14.68%
80 2017 Mazda Mazda3 4-Door $21,965 $18,767 - $3,199 14.56%
81 2017 Ford Edge $37,191 $31,814 - $5,377 14.46%
82 2017 Ford Flex $38,046 $32,548 - $5,498 14.45%
83 2017 Chevrolet Traverse $38,317 $32,780 - $5,537 14.45%
84 2017 Ford Transit Connect Van $25,458 $21,783 - $3,675 14.43%
85 2018 Dodge Journey $32,381 $27,710 - $4,672 14.43%
86 2017 Toyota Corolla iM $20,485 $17,544 - $2,941 14.36%
87 2017 Toyota Prius c $22,270 $19,079 - $3,191 14.33%
88 2018 Hyundai Santa Fe Sport $30,978 $26,607 - $4,371 14.11%
89 2017 Mazda MAZDA6 $27,700 $23,792 - $3,908 14.11%
90 2017 Jeep Grand Cherokee $43,155 $37,073 - $6,081 14.09%
91 2017 Mazda Mazda3 5-Door $23,875 $20,528 - $3,347 14.02%
92 2017 Toyota Corolla $20,770 $17,872 - $2,898 13.95%
93 2017 Dodge Challenger $38,488 $33,145 - $5,342 13.88%
94 2017 Ford F-150 $47,146 $40,622 - $6,524 13.84%
95 2017 Hyundai Tucson $27,004 $23,278 - $3,725 13.80%
96 2017 Volkswagen CC $36,731 $31,678 - $5,053 13.76%
97 2017 Nissan Titan $44,130 $38,094 - $6,036 13.68%
98 2017 BMW 7 Series $95,073 $82,101 - $12,972 13.64%
99 2017 Ford Explorer $41,829 $36,160 - $5,670 13.55%
100 2017 Hyundai Santa Fe $37,383 $32,350 - $5,034 13.47%
See TrueCar Deals in Your Local Area

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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