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Real Prices of New Compact SUVs

February 7, 2019

If you're in the market for a new compact SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which models are actually cheapest without knowing what kind of average discount they're selling for. Some have discounts of nearly 20%, while others - such as the 2019 Toyota RAV4, are selling for only a few percent below MSRP.

The table below is sorted by biggest average discount off MSRP, with the 2018 Ford Escape having the biggest average discount (19.2% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2018 Mitsubishi Eclipse Cross is selling at the lowest average price of $22,703.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and Edmunds Price Promise to see the best deals being offered in your local area.

Compact SUVs with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2018 Ford Escape $29,548 $23,926 19.2%
2018 Hyundai Santa Fe $38,272 $32,411 15.3%
2018 Jeep Compass $26,712 $22,806 14.7%
2018 Mitsubishi Outlander $29,863 $25,846 13.9%
2018 Dodge Journey $30,528 $26,296 13.8%
2018 Mitsubishi Eclipse Cross $26,320 $22,703 13.8%
2019 Jeep Cherokee $32,698 $28,264 13.7%
2018 Hyundai Tucson $27,376 $23,661 13.6%
2019 Nissan Rogue $30,078 $26,362 12.4%
2018 Chevrolet Equinox $32,252 $28,440 11.9%
2019 Mitsubishi Outlander $30,740 $27,434 11.2%
2019 Hyundai Santa Fe $33,645 $29,864 11.1%
2019 Mitsubishi Eclipse Cross $26,676 $23,782 10.9%
2019 Ford Escape $30,200 $26,984 10.7%
2018 Toyota RAV4 $30,982 $27,872 10.1%
2019 Kia Sportage $29,612 $26,696 9.9%
2019 Kia Soul $25,672 $23,751 9.2%
2019 Chevrolet Equinox $32,174 $29,286 9.0%
2019 GMC Terrain $33,768 $30,778 8.7%
2019 Buick Envision $38,109 $34,838 8.6%
2019 Hyundai Tucson $28,678 $26,200 8.6%
2019 INFINITI QX50 $41,662 $38,240 8.2%
2018 Volkswagen Tiguan $31,316 $28,704 8.2%
2019 Volkswagen Tiguan $32,898 $30,333 7.8%
2019 Lincoln MKC $39,323 $36,326 7.6%
2019 Jeep Compass $27,653 $25,583 7.5%
2018 GMC Terrain $34,405 $32,127 6.6%
2018 Mazda CX-5 $28,315 $26,478 6.5%
2018 Honda CR-V $30,525 $28,595 6.3%
2019 Subaru Forester $29,950 $28,467 5.0%
2019 Mazda CX-5 $30,743 $29,248 4.9%
2019 Subaru Crosstrek $26,603 $25,360 4.8%
2018 Lincoln MKX $44,888 $42,793 4.7%
2019 Lincoln Nautilus $46,829 $44,805 4.3%
2019 MINI Countryman $33,000 $31,711 4.1%
2018 Nissan Rogue $30,000 $28,803 4.1%
2019 Honda CR-V $30,270 $29,058 4.0%
2018 Jeep Wrangler JK $30,590 $29,383 3.8%
2018 Hyundai Santa Fe Sport $32,405 $31,500 3.0%
2019 Acura RDX $43,770 $42,496 2.9%
2018 Jeep Wrangler $35,840 $34,741 2.9%
2018 Kia Soul $26,531 $25,821 2.7%
2019 Jeep Wrangler $35,940 $35,102 2.2%
2019 Toyota RAV4 $31,106 $30,522 1.9%
2019 Dodge Journey $31,507 $31,140 1.2%
2018 Jeep Cherokee $30,371 $30,130 0.8%

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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