Real Prices of New Compact SUVs
March 28, 2019
If you're in the market for a new compact SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which models are actually cheapest without knowing what kind of average discount they're selling for. Some have discounts of nearly 20%, while others - such as the 2019 Jeep Wrangler, are selling for only a few percent below MSRP.
The table below is sorted by biggest average discount off MSRP, with the 2018 Jeep Compass having the biggest average discount (17.1% after incentives).
You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2020 Kia Soul is selling at the lowest average price of $21,490.
I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and Edmunds Price Promise to see the best deals being offered in your local area.
Compact SUVs with Biggest Discounts Off MSRP
| Year | Make | Model | MSRP | Avg | % Off |
|---|---|---|---|---|---|
| 2018 | Jeep | Compass | $26,712 | $22,153 | 17.1% |
| 2019 | Dodge | Journey | $30,504 | $25,564 | 16.0% |
| 2018 | Dodge | Journey | $30,528 | $25,678 | 15.9% |
| 2018 | Mitsubishi | Eclipse Cross | $26,320 | $22,166 | 15.8% |
| 2018 | Mitsubishi | Outlander | $29,863 | $25,450 | 15.4% |
| 2019 | Mitsubishi | Outlander | $30,740 | $26,460 | 14.6% |
| 2019 | Jeep | Cherokee | $32,371 | $28,055 | 13.4% |
| 2019 | Jeep | Compass | $27,653 | $24,086 | 13.0% |
| 2019 | Mitsubishi | Eclipse Cross | $26,676 | $23,266 | 12.8% |
| 2019 | Nissan | Rogue | $30,078 | $26,412 | 12.2% |
| 2019 | Ford | Escape | $30,200 | $26,579 | 12.1% |
| 2019 | Hyundai | Santa Fe | $33,681 | $29,729 | 11.7% |
| 2019 | Hyundai | Tucson | $29,209 | $25,772 | 11.7% |
| 2019 | Kia | Sportage | $29,612 | $26,413 | 10.9% |
| 2018 | Volkswagen | Tiguan | $31,316 | $28,211 | 9.9% |
| 2019 | Kia | Soul | $25,672 | $23,675 | 9.6% |
| 2018 | Chevrolet | Equinox | $32,252 | $29,288 | 9.2% |
| 2019 | Lincoln | MKC | $39,323 | $35,918 | 8.7% |
| 2019 | Volkswagen | Tiguan | $32,898 | $30,078 | 8.6% |
| 2019 | Buick | Envision | $38,109 | $34,896 | 8.4% |
| 2019 | INFINITI | QX50 | $41,662 | $38,421 | 7.8% |
| 2018 | Mazda | CX-5 | $28,315 | $26,173 | 7.5% |
| 2019 | Chevrolet | Equinox | $32,174 | $29,890 | 7.2% |
| 2018 | GMC | Terrain | $34,405 | $31,911 | 7.2% |
| 2018 | Honda | CR-V | $30,525 | $28,607 | 6.2% |
| 2018 | Jeep | Wrangler | $35,840 | $33,696 | 5.9% |
| 2019 | Acura | RDX | $43,770 | $41,266 | 5.8% |
| 2019 | MINI | Countryman | $33,000 | $31,239 | 5.5% |
| 2019 | Mazda | CX-5 | $30,793 | $29,113 | 5.5% |
| 2019 | Subaru | Forester | $29,950 | $28,335 | 5.5% |
| 2019 | Lincoln | Nautilus | $46,829 | $44,381 | 5.2% |
| 2018 | Nissan | Rogue | $30,000 | $28,541 | 5.0% |
| 2018 | Toyota | RAV4 | $30,982 | $29,451 | 4.9% |
| 2019 | Subaru | Crosstrek | $26,603 | $25,417 | 4.6% |
| 2019 | Honda | CR-V | $30,270 | $28,895 | 4.5% |
| 2018 | Ford | Escape | $29,548 | $28,241 | 4.4% |
| 2018 | Jeep | Wrangler JK | $30,590 | $29,336 | 4.1% |
| 2019 | GMC | Terrain | $33,768 | $32,582 | 3.6% |
| 2020 | Kia | Soul | $22,242 | $21,490 | 3.5% |
| 2019 | Toyota | RAV4 | $31,610 | $30,522 | 3.5% |
| 2019 | Jeep | Wrangler | $35,940 | $34,845 | 2.9% |
My Recommendation for Car Shoppers
TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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