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Real Prices of New Compact SUVs

April 12, 2018

If you're in the market for a new compact SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which models are actually cheapest without knowing what kind of average discount they're selling for. Some have discounts of over 20%, while others, such as the 2018 Mazda CX-5 are selling for only a few percent below MSRP.

The table below is sorted by biggest average discount off MSRP, with the 2018 Dodge Journey having the biggest discount (21% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the leftover 2017 Kia Sportage is selling at the lowest average price of $21,327.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and Edmunds Price Promise to see the best deals being offered in your local area.

Compact SUVs with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2018 Dodge Journey $27,716 $21,895 21.00%
2018 Jeep Cherokee $30,113 $24,106 19.95%
2017 Mitsubishi Outlander $28,804 $23,199 19.46%
2017 Kia Sportage $25,967 $21,327 17.87%
2017 Volkswagen Tiguan $27,925 $23,201 16.92%
2018 GMC Terrain $32,943 $27,689 15.95%
2017 Hyundai Tucson $25,606 $21,622 15.56%
2018 Mitsubishi Outlander $27,968 $23,749 15.09%
2018 Kia Sportage $28,495 $24,294 14.74%
2018 Ford Escape $29,203 $25,104 14.04%
2018 Nissan Rogue $29,806 $25,632 14.00%
2018 Jeep Compass $28,093 $24,203 13.85%
2018 Volkswagen Tiguan $30,165 $26,628 11.72%
2017 Nissan Rogue $29,056 $25,756 11.36%
2017 Dodge Journey $37,774 $33,772 10.59%
2018 Hyundai Tucson $26,979 $24,157 10.46%
2017 Mazda CX-5 $29,842 $27,285 8.57%
2017 Jeep Patriot $23,711 $21,866 7.78%
2018 Toyota RAV4 $28,984 $26,788 7.58%
2018 Chevrolet Equinox $30,912 $28,592 7.50%
2019 Jeep Cherokee $33,953 $31,411 7.49%
2018 Subaru Forester $29,683 $27,468 7.46%
2017 Jeep Cherokee $31,203 $28,968 7.16%
2017 Honda CR-V $27,515 $25,733 6.48%
2017 Jeep Compass $26,914 $25,204 6.35%
2017 GMC Terrain $32,316 $30,322 6.17%
2018 Honda CR-V $29,179 $27,546 5.60%
2018 Mazda CX-5 $29,910 $28,305 5.37%
2017 Ford Escape $29,053 $27,539 5.21%
2017 Toyota RAV4 $28,431 $27,227 4.24%

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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