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Largest Hidden Dealer Rebates

October 3, 2019

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2019 BMW 7 Series $86,345 $12,000
2 2019 BMW 6 Series $73,545 $10,500
3 2019 BMW M6 $122,595 $10,300
4 2019 Mercedes AMG GT $113,695 $9,200
5 2019 Acura MDX $47,295 $9,000
6 2019 Mercedes S-Class $97,245 $8,700
7 2019 Mercedes GLS $74,975 $7,200
8 2019 Toyota Sequoia $54,255 $7,100
9 2019 Kia K900 $60,895 $6,200
10 2020 Acura TLX $33,995 $6,000
11 2019 BMW 8 Series $113,795 $5,100
12 2019 Kia Optima $23,915 $5,100
13 2020 Acura MDX $45,395 $5,100
14 2019 Infiniti QX80 $66,795 $4,900
15 2019 Infiniti Q50 $39,295 $4,600
16 2019 Kia Stinger $33,985 $4,400
17 2019 Infiniti QX50 $40,395 $4,300
18 2019 Kia Cadenza $34,095 $4,200
19 2019 Mercedes E-Class $54,495 $4,100
20 2019 Infiniti Q60 $41,745 $4,000
21 2019 Acura ILX $26,895 $3,800
22 2019 Honda Clarity $34,330 $3,800
23 2019 Kia Sorento $28,695 $3,500
24 2019 Toyota Tacoma $36,462 $3,500
25 2019 Kia Forte $20,115 $3,500
26 2019 Honda Pilot $38,855 $3,300
27 2019 Toyota 4Runner $38,194 $3,100
28 2019 BMW 5 Series $56,345 $2,900
29 2019 Infiniti QX60 $45,245 $2,800
30 2019 Mercedes CLA $35,895 $2,800
31 2019 BMW 4 Series $47,945 $2,700
32 2019 Mercedes GLC $42,945 $2,500
33 2019 Mercedes GLA $36,745 $2,500
34 2019 Kia Rio $17,115 $2,500
35 2019 Kia Sedona $31,045 $2,400
36 2020 BMW 3 Series $56,245 $2,400
37 2019 Toyota Highlander $36,154 $2,400
38 2019 Mercedes GLE $60,595 $2,400
39 2019 Kia Niro $24,945 $2,400
40 2020 Mercedes E-Class $55,045 $2,300
41 2019 BMW X2 $40,295 $2,300
42 2019 BMW X6 $66,245 $2,300
43 2019 BMW 2 Series $38,895 $2,300
44 2019 Mercedes C-Class $43,995 $2,200
45 2019 Toyota Avalon $37,728 $2,200
46 2020 Kia Sportage $25,035 $2,100
47 2020 Kia Forte $20,115 $2,100
48 2020 Kia Optima $30,235 $2,100
49 2020 Acura RDX $38,595 $1,800
50 2020 Toyota Sienna $35,569 $1,800
51 2019 BMW X3 $43,045 $1,800
52 2019 BMW X1 $38,995 $1,700
53 2019 BMW X4 $52,995 $1,700
54 2019 Mercedes SLC $52,745 $1,600
55 2019 BMW Z4 $52,695 $1,600
56 2019 BMW X5 $63,395 $1,600
57 2019 BMW 3 Series $47,395 $1,500
58 2019 Mercedes GLE Coupe $72,345 $1,500
59 2019 Mini Cooper $30,750 $1,400
60 2019 Toyota Camry $25,804 $1,400
61 2020 Mercedes GLC $44,745 $1,400
62 2019 Mercedes CLS $71,695 $1,400
63 2020 Mercedes C-Class $43,895 $1,400
64 2019 Honda Accord $24,650 $1,400
65 2019 Honda Civic $22,380 $1,300
66 2019 Toyota Tundra $40,103 $1,300
67 2019 Toyota RAV4 $28,354 $1,300
68 2020 BMW 7 Series $89,145 $1,300
69 2019 Toyota Corolla $23,639 $1,300
70 2019 Honda Odyssey $31,285 $1,300
71 2019 Mercedes GLC Coupe $62,195 $1,200
72 2019 Mini Clubman $29,250 $1,200
73 2019 BMW M4 $81,295 $1,200
74 2020 BMW 5 Series $61,945 $1,200
75 2020 BMW 4 Series $47,595 $1,200
76 2020 Toyota Corolla $21,129 $1,200
77 2020 BMW X6 $87,895 $1,200
78 2020 BMW X5 $61,495 $1,200
79 2019 Mini Countryman $29,250 $1,100
80 2020 BMW X3 $75,345 $1,100
81 2020 BMW 2 Series $43,795 $1,100
82 2020 BMW X4 $77,445 $1,000
83 2020 Kia Soul $20,035 $1,000
84 2020 BMW 8 Series $86,995 $1,000
85 2020 BMW X7 $94,895 $1,000

My Recommendation for Car Shoppers

TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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