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Largest Hidden Dealer Rebates

September 7, 2017

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives.

Please note this information is highly experimental and may be inaccurate, or may simply not be available in your region. Furthermore, some of these hidden rebates may only be available when leasing. These calculations are to be used for informational purposes only. What these hidden rebates suggest is that you should be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price.

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Vehicle Potential Hidden Rebate
2017 Kia K900 $9,600
2017 Infiniti Q70L $6,900
2017 Kia Cadenza $6,200
2017 Toyota Land Cruiser $5,600
2017 Infiniti QX80 $5,500
2017 Kia Optima Hybrid $5,500
2017 Kia Sorento $5,400
2017 Acura ILX $5,400
2017 Infiniti Q70 $5,400
2017 Honda Accord Hybrid $4,700
2017 Mercedes S-Class $4,400
2017 Infiniti QX70 $4,300
2017 Infiniti Q50 $4,200
2017 Kia Optima $4,100
2017 Honda Accord Coupe $4,000
2017 Volkswagen Passat $4,000
2017 Acura RDX $3,900
2017 Kia Forte $3,800
2017 Kia Forte5 $3,600
2017 Kia Sedona $3,600
2017 Volkswagen Jetta $3,500
2016 Kia Forte Koup $3,500
2017 Mercedes SL $3,500
2017 Honda Accord Sedan $3,100
2017 Mercedes CLS $2,900
2017 Toyota Avalon Hybrid $2,900
2017 Toyota Sequoia $2,900
2017 Mercedes B-Class $2,800
2017 Acura MDX $2,500
2017 Toyota Avalon $2,400
2017 Infiniti QX50 $2,300
2017 Kia Niro $2,200
2017 Kia Sportage $2,000
2017 Mercedes C-Class $2,000
2017 Toyota Highlander $2,000
2017 Mercedes GLE $1,900
2017 Toyota Tundra $1,900
2017 Volkswagen Tiguan Limited $1,900
2017 Infiniti Q60 $1,800
2017 Volkswagen Tiguan $1,800
2017 Volkswagen Touareg $1,800
2017 Toyota Sienna $1,600
2017 Toyota Tacoma $1,500
2017 Toyota Camry $1,500
2018 Acura TLX $1,500
2017 Mercedes GLS $1,400
2017 Mercedes GLA $1,300
2017 Toyota Camry Hybrid $1,300
2017 Honda Civic Coupe $1,200
2017 Mercedes GLC $1,100
2017 Honda Civic Sedan $1,000
2017 Toyota RAV4 Hybrid $1,000
2017 Toyota Prius v $1,000

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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