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Largest Hidden Dealer Rebates

January 3, 2019

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2018 Kia Soul EV $34,845 $15,700
2 2019 Kia Soul EV $34,845 $11,500
3 2018 Kia Optima Plug-In Hybrid $36,105 $9,700
4 2018 Toyota Land Cruiser $85,214 $7,900
5 2018 Honda Clarity Plug-In Hybrid $34,295 $7,400
6 2019 Kia Optima Plug-In Hybrid $36,210 $6,400
7 2018 Infiniti Q60 $43,295 $6,300
8 2018 Acura ILX $29,095 $6,000
9 2018 Kia Optima Hybrid $26,890 $5,300
10 2018 Infiniti QX80 $66,145 $5,200
11 2018 Infiniti Q50 $40,145 $5,100
12 2018 Kia Cadenza $33,190 $4,900
13 2019 BMW i8 $152,195 $4,900
14 2019 Infiniti QX80 $66,495 $4,800
15 2019 Acura TLX $33,995 $4,200
16 2019 Infiniti Q70 $51,295 $4,100
17 2018 Mercedes GLS $74,375 $4,000
18 2018 Toyota Sequoia $53,120 $3,800
19 2018 Kia Stinger $32,800 $3,700
20 2019 Mercedes GLS $74,975 $3,600
21 2019 Kia K900 $60,895 $3,300
22 2019 Kia Cadenza $33,800 $3,200
23 2019 Infiniti Q70L $52,795 $3,100
24 2019 Toyota Avalon Hybrid $38,668 $3,100
25 2019 BMW 7 Series $86,345 $3,100
26 2019 Toyota Avalon $37,668 $3,000
27 2019 Kia Sorento $28,480 $3,000
28 2019 Kia Stinger $33,895 $2,900
29 2018 Kia Niro Plug-In Hybrid $28,840 $2,900
30 2019 Mercedes S-Class $97,245 $2,900
31 2018 Kia Rio $15,885 $2,800
32 2018 BMW 7 Series $85,795 $2,700
33 2019 Acura MDX $45,295 $2,600
34 2018 Mercedes G-Class $143,795 $2,600
35 2018 BMW 6 Series $74,345 $2,600
36 2019 BMW 6 Series $73,545 $2,500
37 2018 Mercedes CLS $80,045 $2,500
38 2019 Mercedes E-Class $54,495 $2,500
39 2019 Kia Optima Hybrid $28,905 $2,500
40 2019 Mercedes GLE $60,595 $2,400
41 2019 Toyota Highlander $36,149 $2,400
42 2019 Infiniti QX50 $44,345 $2,400
43 2018 Mercedes S-Class $95,895 $2,400
44 2018 Toyota Highlander $35,585 $2,300
45 2019 Kia Niro Plug-In Hybrid $29,140 $2,300
46 2018 Toyota Tundra $39,480 $2,200
47 2018 Mercedes GLE $57,095 $2,200
48 2018 Mercedes GT $114,295 $2,200
49 2018 Honda Civic Coupe $21,045 $2,100
50 2018 Mercedes E-Class $53,945 $2,100

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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