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Largest Hidden Dealer Rebates

October 15, 2020

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle, RydeShopper and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2020 Mercedes AMG GT $116,895 $11,100
2 2020 Acura MDX $45,525 $9,400
3 2020 Mercedes S-Class $98,995 $8,000
4 2020 Kia K900 $60,935 $7,700
5 2020 Acura TLX $34,025 $7,200
6 2020 Infiniti QX80 $68,145 $5,700
7 2020 Infiniti Q50 $39,875 $5,700
8 2020 Infiniti QX50 $41,275 $5,100
9 2020 Kia Stinger $34,125 $5,000
10 2020 Infiniti QX60 $45,375 $4,900
11 2020 Acura ILX $26,925 $4,700
12 2020 Toyota GR Supra $55,700 $4,400
13 2020 Honda Clarity $34,355 $4,300
14 2020 BMW 8 Series $86,995 $3,700
15 2020 Kia Optima $24,355 $3,600
16 2020 Mercedes GLC Coupe $63,995 $3,500
17 2020 Mercedes CLS $73,245 $3,500
18 2020 Mercedes E-Class $55,045 $3,300
19 2021 Toyota Highlander $43,408 $3,100
20 2021 Toyota Avalon $37,209 $3,000
21 2020 Toyota Avalon $37,298 $2,800
22 2020 Kia Cadenza $38,885 $2,600
23 2020 Honda Insight $25,265 $2,600
24 2020 BMW 7 Series $89,145 $2,600
25 2020 Honda Odyssey $35,910 $2,600
26 2020 Kia Sorento $29,210 $2,600
27 2020 Toyota Tundra $43,483 $2,500
28 2021 Kia Sedona $31,520 $2,500
29 2020 BMW 5 Series $56,395 $2,500
30 2020 BMW M8 $132,095 $2,500
31 2020 Toyota 4Runner $39,213 $2,400
32 2020 BMW X4 $53,145 $2,400
33 2020 Toyota Highlander $36,038 $2,400
34 2021 Acura RDX $39,225 $2,300
35 2021 Honda Pilot $41,480 $2,300
36 2020 Honda Passport $39,530 $2,300
37 2021 Toyota Tundra $42,929 $2,200
38 2020 Mercedes GLA $37,145 $2,200
39 2021 Toyota 4Runner $39,159 $2,200
40 2020 BMW X6 M $113,195 $2,200
41 2020 BMW X5 M $109,695 $2,100
42 2020 Mercedes SLC $53,245 $2,100
43 2020 Mercedes GLC $43,995 $2,100
44 2020 BMW X3 $43,995 $2,100
45 2021 BMW 8 Series $89,695 $2,000
46 2020 BMW 4 Series $47,595 $2,000
47 2020 Kia Forte $20,255 $2,000
48 2020 Infiniti Q60 $42,375 $2,000
49 2021 BMW 7 Series $92,095 $2,000
50 2021 BMW X6 $69,345 $2,000
51 2020 Toyota Sienna $35,874 $1,900
52 2021 Kia Stinger $34,125 $1,900
53 2020 BMW X5 $61,495 $1,800
54 2021 Kia Forte $20,355 $1,800
55 2020 BMW Z4 $52,695 $1,700
56 2020 Toyota Tacoma $33,738 $1,700
57 2020 Honda Ridgeline $43,140 $1,700
58 2020 Toyota Camry $26,184 $1,600
59 2020 Kia Rio $17,455 $1,600
60 2020 BMW X2 $40,295 $1,600
61 2021 Mercedes GLE Coupe $77,495 $1,600
62 2020 Kia Sedona $31,520 $1,600
63 2020 Kia Sportage $25,110 $1,500
64 2020 Honda Accord $30,625 $1,500
65 2020 Toyota Prius $30,589 $1,500
66 2020 Kia Soul $20,110 $1,500
67 2021 Honda Odyssey $36,310 $1,500
68 2020 BMW X3 M $75,345 $1,400
69 2020 BMW X4 M $77,445 $1,400
70 2020 Mercedes GLE $79,445 $1,400
71 2021 Kia Soul $20,110 $1,400
72 2020 Mercedes A-Class $47,220 $1,400
73 2020 Mercedes C-Class $43,895 $1,400
74 2021 Mercedes A-Class $47,645 $1,400
75 2021 Acura TLX $38,525 $1,300
76 2020 Mini Clubman $34,750 $1,300
77 2021 Toyota RAV4 Prime $41,209 $1,300
78 2021 Kia Sportage $25,110 $1,300
79 2021 Mercedes CLA $40,045 $1,300
80 2020 Mercedes CLA $39,295 $1,300
81 2021 BMW M8 $141,495 $1,300
82 2021 BMW 5 Series $58,745 $1,300
83 2020 BMW M5 $112,695 $1,300
84 2020 BMW X7 $77,695 $1,200
85 2021 Toyota Venza $33,914 $1,200
86 2021 Mercedes GLA $38,975 $1,200
87 2021 Kia Seltos $23,110 $1,200
88 2020 BMW M4 $72,795 $1,200
89 2020 Toyota Prius Prime $28,964 $1,200
90 2020 BMW 2 Series $40,745 $1,200
91 2021 BMW Z4 $52,395 $1,200
92 2020 Honda CR-V $27,770 $1,200
93 2020 Toyota Mirai $59,505 $1,200
94 2020 BMW 3 Series $44,645 $1,200
95 2020 BMW X6 $66,895 $1,200
96 2021 BMW 3 Series $59,795 $1,200
97 2021 BMW X4 $54,195 $1,200
98 2020 Mini Countryman $45,250 $1,100
99 2021 BMW X5 $64,295 $1,100
100 2021 Mercedes GLE $73,345 $1,100
101 2021 Mercedes E-Class $55,245 $1,100
102 2021 Toyota Corolla $21,519 $1,100
103 2020 BMW X1 $39,595 $1,100
104 2021 BMW 2 Series $39,145 $1,100
105 2021 BMW X7 $80,145 $1,100
106 2020 Toyota RAV4 $27,394 $1,100
107 2021 Toyota C-HR $22,889 $1,100
108 2021 Toyota Prius $26,989 $1,100
109 2020 Mini Cooper $29,250 $1,100
110 2021 Toyota RAV4 $27,494 $1,000
111 2020 Kia Niro $25,710 $1,000
112 2021 Mercedes GLS $76,995 $1,000
113 2020 Mercedes GLS $78,695 $1,000
114 2020 Toyota C-HR $22,739 $1,000

My Recommendation for Car Shoppers

TrueCar, RydeShopper, and CarsDirect are the best way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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