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Largest Hidden Dealer Rebates

January 16, 2020

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2019 BMW 7 Series $86,345 $12,500
2 2019 Mercedes AMG GT $113,695 $10,900
3 2019 BMW 6 Series $73,545 $10,900
4 2019 BMW 8 Series $113,795 $9,700
5 2020 Mercedes AMG GT $151,895 $9,400
6 2019 Mercedes S-Class $97,245 $8,700
7 2020 Acura TLX $34,025 $7,800
8 2020 Mercedes S-Class $98,995 $6,900
9 2019 Kia K900 $60,895 $6,800
10 2019 Kia Stinger $33,985 $6,600
11 2019 Mercedes GLC Coupe $62,195 $6,300
12 2020 Infiniti Q50 $39,875 $4,900
13 2019 Kia Cadenza $34,095 $4,800
14 2019 Kia Sorento $28,695 $4,400
15 2019 Infiniti QX80 $66,795 $4,400
16 2020 Infiniti QX50 $41,275 $4,300
17 2020 Toyota GR Supra $56,140 $4,300
18 2020 Acura MDX $45,525 $4,200
19 2019 Mercedes GLS $74,975 $4,200
20 2019 Mercedes E-Class $54,495 $4,100
21 2020 Infiniti QX80 $68,145 $4,000
22 2020 Infiniti Q60 $42,375 $3,900
23 2019 Honda Clarity $34,355 $3,900
24 2020 Acura RDX $38,825 $3,800
25 2019 Mercedes CLS $71,695 $3,400
26 2020 Mercedes E-Class $55,045 $3,400
27 2020 Kia Optima $24,115 $3,300
28 2019 BMW 4 Series $47,945 $3,300
29 2020 Acura ILX $26,925 $3,100
30 2019 BMW 5 Series $56,345 $3,100
31 2019 BMW X7 $78,595 $3,100
32 2020 Toyota 4Runner $40,369 $3,100
33 2020 Kia Stinger $34,085 $3,000
34 2019 BMW X2 $40,295 $2,900
35 2020 Honda Pilot $39,080 $2,800
36 2019 Mercedes CLA $35,895 $2,800
37 2019 Mercedes C-Class $43,995 $2,700
38 2019 BMW X4 $52,995 $2,700
39 2019 Toyota Sequoia $54,255 $2,700
40 2019 BMW X3 $43,045 $2,600
41 2020 Kia Sorento $29,035 $2,600
42 2019 Mercedes GLC $42,945 $2,500
43 2019 BMW X6 $66,245 $2,500
44 2020 BMW 8 Series $86,995 $2,500
45 2019 Toyota Highlander $36,404 $2,500
46 2019 Mercedes GLA $36,745 $2,500
47 2020 Kia Forte $20,115 $2,500
48 2019 BMW 2 Series $38,895 $2,400
49 2019 Mercedes GLE $60,595 $2,400
50 2019 BMW X5 $63,395 $2,400
51 2019 BMW Z4 $52,695 $2,400
52 2020 Toyota Avalon $37,508 $2,300
53 2020 Infiniti QX60 $45,375 $2,300
54 2020 BMW 7 Series $89,145 $2,200
55 2020 Mercedes GLA $37,145 $2,200
56 2019 BMW X1 $38,995 $2,100
57 2019 BMW 3 Series $47,395 $2,000
58 2020 BMW 4 Series $47,595 $2,000
59 2020 BMW X4 $53,145 $1,900
60 2020 Toyota Sienna $35,569 $1,800
61 2019 Kia Niro $24,945 $1,800
62 2020 Toyota Tacoma $36,687 $1,800
63 2020 Mercedes C-Class $43,895 $1,700
64 2020 Toyota Camry $26,029 $1,700
65 2020 BMW Z4 $52,695 $1,700
66 2019 Mercedes SLC $52,745 $1,600
67 2020 Toyota Highlander $37,638 $1,600
68 2020 BMW 5 Series $56,395 $1,600
69 2020 BMW X5 $61,495 $1,600
70 2020 Kia Soul $20,035 $1,600
71 2019 Honda Civic $22,405 $1,600
72 2020 Kia Rio $17,315 $1,500
73 2020 BMW M8 $135,095 $1,500
74 2019 Toyota 4Runner $38,049 $1,500
75 2020 Mercedes CLA $39,295 $1,500
76 2019 Mercedes GLE Coupe $72,345 $1,500
77 2019 Honda Odyssey $31,310 $1,500
78 2020 BMW X3 $43,995 $1,400
79 2020 Mercedes CLS $73,245 $1,400
80 2020 Mini Clubman $34,750 $1,400
81 2020 Mercedes GLC Coupe $63,995 $1,400
82 2020 Mercedes GLC $43,995 $1,400
83 2020 Kia Sedona $31,245 $1,400
84 2019 BMW M4 $81,295 $1,400
85 2020 Toyota RAV4 $28,729 $1,400
86 2020 Mini Countryman $45,250 $1,300
87 2019 Toyota Tacoma $37,958 $1,300
88 2020 BMW X6 $66,895 $1,300
89 2020 BMW X1 $39,595 $1,200
90 2020 BMW X2 $40,295 $1,200
91 2020 BMW 3 Series $44,645 $1,200
92 2020 BMW 2 Series $38,895 $1,200
93 2020 Toyota Prius $28,024 $1,200
94 2019 Honda CR-V $29,870 $1,200
95 2020 Toyota Tundra $36,690 $1,200
96 2020 Honda Accord $24,975 $1,100
97 2020 Kia Sportage $25,035 $1,100
98 2020 BMW M4 $72,795 $1,100
99 2020 Toyota Corolla $21,254 $1,100
100 2019 Toyota Camry $25,794 $1,100
101 2019 BMW M5 $105,395 $1,100
102 2020 Mercedes SLC $53,245 $1,000
103 2020 BMW X7 $101,895 $1,000
104 2020 Honda Odyssey $31,910 $1,000
105 2020 Mini Cooper $31,750 $1,000
106 2020 Mercedes GLS $78,695 $1,000

My Recommendation for Car Shoppers

TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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