RealCarTips Logo

Largest Hidden Dealer Rebates

November 2, 2017

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may simply not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle vs buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

RankVehicle MSRP Hidden Rebate (estimated)
12017 Kia K900 $50,850 $10,000
22017 Infiniti Q70L $52,595 $8,100
32017 Kia Soul EV $33,145 $8,000
42017 Infiniti Q70 $51,095 $7,000
52017 Toyota Land Cruiser $85,645 $6,600
62017 Kia Optima Hybrid $26,890 $5,700
72017 Infiniti QX80 $70,145 $5,600
82017 Acura ILX $28,940 $5,400
92017 Honda Accord Hybrid $30,480 $5,400
102017 Kia Cadenza $32,890 $5,100
112017 Kia Sorento $27,795 $4,900
122017 Honda Accord Coupe $25,850 $4,600
132017 Mercedes S-Class $102,025 $4,500
142017 Kia Forte5 $19,095 $4,400
152017 Kia Sedona $29,850 $4,000
162017 Volkswagen Passat $23,260 $3,900
172017 Kia Forte $18,495 $3,900
182017 Volkswagen Jetta $19,815 $3,800
192017 Acura MDX $45,025 $3,800
202017 Honda Accord Sedan $24,130 $3,600
212018 Kia Sorento $28,040 $3,600
222017 Kia Optima $23,095 $3,300
232017 BMW X6 $65,595 $3,200
242017 Kia Optima Plug-In Hybrid $36,105 $3,000
252017 Toyota Sequoia $50,864 $3,000
262017 Mercedes SL $92,925 $3,000
272017 Mercedes CLS $71,725 $3,000
282017 Mercedes B-Class $41,925 $2,900
292017 Toyota Avalon Hybrid $38,409 $2,900
302017 BMW X5 $66,295 $2,900
312017 Infiniti Q60 $42,295 $2,800
322017 Toyota Avalon $34,419 $2,600
332017 Kia Sportage $24,095 $2,600
342017 BMW 6 Series $80,295 $2,600
352018 Toyota Avalon $34,385 $2,500
362017 Infiniti QX50 $36,545 $2,400
372017 Volkswagen Touareg $50,405 $2,300
382017 BMW i3 $47,145 $2,300
392018 Acura RDX $36,775 $2,300
402018 BMW X5 $66,195 $2,200
412018 Kia Optima $23,395 $2,200
422017 Volkswagen Tiguan Limited $22,860 $2,100
432017 Kia Niro $24,095 $2,100
442017 Toyota 4Runner $37,139 $2,000
452017 Toyota Highlander $35,360 $2,000
462017 Toyota Tundra $38,699 $2,000
472017 Mercedes C-Class $41,725 $2,000
482017 Mercedes GLE $56,825 $2,000
492018 BMW 6 Series $73,845 $1,900
502017 BMW X3 $42,695 $1,900
512018 Acura TLX $33,950 $1,800
522018 Toyota Camry $26,309 $1,800
532017 Toyota Tacoma $34,583 $1,800
542017 BMW X1 $36,595 $1,700
552018 Mercedes GLE $57,095 $1,600
562017 Honda Civic Coupe $20,825 $1,600
572017 Toyota Sienna $33,480 $1,600
582017 Infiniti QX60 $44,095 $1,500
592017 Honda Civic Sedan $20,415 $1,500
602017 Toyota Camry $24,949 $1,500
612018 BMW 5 Series $56,245 $1,500

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
  • Best Rebates, Incentives, and Lease Deals
  • Latest Car Buying Scams and Tricks
  • The Best & Worst Time to Buy a Car
  • Which Cars You Should Avoid
Enter Your Email Below

(Absolutely NO SPAM, easy to unsubscribe)
×

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Latest Weekly Car Buying Tips    RSS Feed

December 14, 2017
December 7, 2017
November 30, 2017
November 23, 2017
November 16, 2017
November 9, 2017
November 2, 2017
October 26, 2017
October 19, 2017
October 12, 2017
October 5, 2017
September 28, 2017
September 21, 2017
September 14, 2017
September 7, 2017
August 31, 2017
August 24, 2017
August 17, 2017
August 10, 2017
August 3, 2017
July 27, 2017
July 20, 2017
July 13, 2017
I welcome your car buying questions. Email Me and I'll be glad to answer them!