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Largest Hidden Dealer Rebates

March 21, 2019

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2018 BMW M6 $123,795 $18,900
2 2018 BMW 6 Series $74,345 $12,200
3 2019 BMW 7 Series $86,345 $11,900
4 2018 Honda Clarity $34,295 $7,700
5 2018 Infiniti Q70 $51,295 $7,000
6 2018 Infiniti Q60 $43,295 $7,000
7 2019 Mercedes AMG GT $114,295 $6,800
8 2018 Infiniti Q70L $52,795 $6,600
9 2019 Honda Clarity $34,320 $5,800
10 2019 Acura MDX $45,295 $5,500
11 2019 BMW M6 $122,595 $5,000
12 2019 BMW 6 Series $73,545 $5,000
13 2019 Infiniti QX80 $66,495 $5,000
14 2018 Kia Cadenza $33,190 $5,000
15 2019 Acura TLX $33,995 $4,700
16 2018 Kia Stinger $32,800 $4,100
17 2019 Mercedes GLS $74,975 $3,600
18 2019 Kia K900 $60,895 $3,600
19 2019 Kia Cadenza $34,095 $3,400
20 2018 BMW X5 $66,445 $3,300
21 2019 Kia Stinger $33,985 $3,000
22 2018 BMW M2 $57,595 $3,000
23 2019 Toyota Avalon $37,668 $3,000
24 2019 Honda Pilot $38,805 $2,900
25 2019 Mercedes S-Class $97,245 $2,900
26 2018 BMW X3 $44,195 $2,800
27 2018 Honda Accord $24,465 $2,800
28 2019 Kia Sorento $28,695 $2,600
29 2019 Acura ILX $26,895 $2,600
30 2018 Mercedes GLE $68,345 $2,600
31 2019 Kia Optima $23,915 $2,500
32 2018 BMW 2 Series $38,695 $2,500
33 2018 Mercedes CLS $80,045 $2,500
34 2019 Mercedes E-Class $54,495 $2,500
35 2018 BMW 5 Series $56,495 $2,400
36 2019 Mercedes GLE $60,595 $2,400
37 2018 BMW 3 Series $38,695 $2,400
38 2019 Toyota Highlander $36,154 $2,400
39 2018 Mercedes S-Class $95,895 $2,400
40 2018 Mercedes E-Class $59,895 $2,300
41 2019 Infiniti Q50 $39,295 $2,300
42 2019 Kia Sedona $31,045 $2,200
43 2018 BMW X2 $39,295 $2,100
44 2019 Toyota 4Runner $37,994 $2,100
45 2019 Acura RDX $38,395 $2,100
46 2019 Mercedes C-Class $43,995 $2,100
47 2019 Mercedes GLC $42,945 $2,100
48 2019 Toyota Sienna $35,219 $2,000
49 2018 Mercedes C-Class $54,395 $2,000
50 2019 Infiniti QX60 $45,245 $1,900
51 2019 Kia Sportage $24,795 $1,900
52 2019 Toyota Tacoma $36,483 $1,900
53 2019 BMW X6 $66,245 $1,800
54 2019 BMW 4 Series $47,945 $1,700
55 2019 Honda Civic $21,570 $1,600
56 2018 Mercedes GLC $57,245 $1,600
57 2019 BMW 2 Series $38,895 $1,600
58 2019 BMW X3 $43,045 $1,600
59 2019 BMW 5 Series $56,345 $1,600
60 2019 Kia Niro $24,895 $1,600
61 2018 Infiniti QX30 $33,795 $1,500
62 2019 BMW 3 Series $47,395 $1,500
63 2019 Mercedes CLA $54,095 $1,500
64 2019 Mercedes GLE Coupe $72,345 $1,500
65 2019 Kia Rio $17,115 $1,500
66 2019 BMW X4 $52,995 $1,500
67 2018 BMW X1 $37,945 $1,500
68 2019 BMW X1 $38,995 $1,400
69 2019 Toyota Camry $25,270 $1,400
70 2018 Mercedes SLC $63,065 $1,400
71 2018 Mercedes GLE Coupe $71,495 $1,400
72 2019 Mercedes GLA $36,745 $1,400
73 2019 BMW Z4 $52,695 $1,400
74 2019 Infiniti Q60 $41,745 $1,400
75 2019 Toyota Tundra $39,274 $1,400
76 2019 Mercedes CLS $80,895 $1,300
77 2019 Mercedes SLC $52,745 $1,300
78 2019 Mercedes GLC Coupe $62,195 $1,200
79 2019 BMW X5 $63,395 $1,200
80 2019 BMW 8 Series $114,595 $1,200
81 2019 BMW X2 $40,295 $1,200
82 2019 BMW X7 $95,145 $1,200
83 2019 Toyota RAV4 $28,264 $1,100
84 2018 Mercedes GLC Coupe $61,395 $1,100
85 2019 Mini Clubman $27,250 $1,100
86 2019 Mini Countryman $29,250 $1,100
87 2019 Kia Soul $19,185 $1,100
88 2019 Kia Forte $20,115 $1,100
89 2019 Honda Civic Si $25,220 $1,100
90 2019 Toyota Corolla $20,055 $1,100
91 2019 Infiniti QX50 $46,145 $1,100
92 2019 Mini Cooper $30,750 $1,100
93 2018 BMW M5 $105,295 $1,000

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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