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Largest Hidden Dealer Rebates

July 18, 2019

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2019 BMW 7 Series $86,345 $12,000
2 2019 BMW 6 Series $73,545 $10,400
3 2019 BMW M6 $122,595 $10,300
4 2019 Acura MDX $45,295 $8,000
5 2020 Acura TLX $33,995 $5,100
6 2019 Kia K900 $60,895 $5,000
7 2019 Mercedes S-Class $97,245 $5,000
8 2019 Infiniti QX80 $66,795 $4,900
9 2019 Honda Clarity $34,330 $4,400
10 2019 Infiniti QX50 $40,395 $4,400
11 2019 Mercedes E-Class $54,495 $4,100
12 2019 Infiniti Q50 $39,295 $4,000
13 2019 Infiniti Q60 $41,745 $4,000
14 2019 Kia Cadenza $34,095 $3,900
15 2019 Kia Stinger $33,985 $3,700
16 2019 Mercedes GLS $74,975 $3,600
17 2019 Acura ILX $26,895 $3,600
18 2019 Acura RDX $38,395 $3,300
19 2019 Kia Optima $23,915 $3,000
20 2019 BMW 5 Series $56,345 $2,900
21 2019 Toyota Avalon $37,828 $2,900
22 2019 Kia Sorento $28,695 $2,900
23 2019 Infiniti QX60 $45,245 $2,800
24 2019 Mercedes CLA $35,895 $2,800
25 2019 Toyota Sequoia $54,255 $2,700
26 2019 Honda Pilot $38,855 $2,700
27 2019 Mercedes GLC $42,945 $2,500
28 2019 Mercedes GLA $36,745 $2,500
29 2019 BMW X2 $40,295 $2,400
30 2019 Mercedes GLE $60,595 $2,400
31 2019 Toyota Highlander $36,154 $2,400
32 2019 BMW 2 Series $38,895 $2,400
33 2019 Toyota 4Runner $38,194 $2,400
34 2019 Kia Sportage $24,795 $2,200
35 2019 BMW X6 $66,245 $2,200
36 2019 Kia Rio $17,115 $2,100
37 2019 Kia Sedona $31,045 $2,100
38 2019 Mercedes C-Class $43,995 $2,100
39 2020 BMW 3 Series $56,245 $2,100
40 2019 Kia Niro $24,895 $2,100
41 2019 Mercedes SLC $52,745 $2,000
42 2019 Toyota Tacoma $36,183 $2,000
43 2019 BMW X3 $43,045 $1,900
44 2019 BMW X4 $52,995 $1,900
45 2019 BMW X1 $38,995 $1,800
46 2019 Toyota Camry $29,344 $1,800
47 2019 Toyota Sienna $35,269 $1,700
48 2019 BMW 3 Series $47,395 $1,700
49 2019 Honda Civic $21,680 $1,700
50 2019 BMW 4 Series $47,945 $1,700
51 2019 Kia Soul $19,185 $1,600
52 2019 BMW Z4 $52,695 $1,500
53 2019 Mercedes GLE Coupe $72,345 $1,500
54 2020 Kia Optima $30,235 $1,500
55 2019 Kia Forte $20,115 $1,500
56 2019 Toyota Tundra $40,103 $1,400
57 2019 Mercedes CLS $71,695 $1,400
58 2019 Toyota Mirai $59,430 $1,400
59 2020 Kia Sportage $25,035 $1,400
60 2019 Toyota Corolla $23,649 $1,400
61 2019 Mini Cooper $30,750 $1,400
62 2019 Toyota RAV4 $28,354 $1,300
63 2019 BMW 8 Series $113,795 $1,300
64 2019 Honda Odyssey $31,285 $1,300
65 2020 BMW 8 Series $89,995 $1,300
66 2020 Toyota Sienna $35,569 $1,300
67 2019 Mercedes GLC Coupe $62,195 $1,200
68 2020 Toyota Corolla $21,129 $1,200
69 2019 Mini Clubman $29,250 $1,100
70 2019 Mini Countryman $29,250 $1,100
71 2019 Honda Accord $24,650 $1,100
72 2019 Toyota Prius $27,578 $1,100
73 2019 BMW X7 $95,145 $1,100
74 2019 BMW X5 $63,395 $1,100
75 2019 Honda Civic Si $25,230 $1,100
76 2020 BMW 7 Series $89,145 $1,100
77 2020 BMW 2 Series $43,795 $1,100
78 2020 BMW 4 Series $64,545 $1,000
79 2019 Honda HR-V $23,115 $1,000

My Recommendation for Car Shoppers

TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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