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Largest Hidden Dealer Rebates

April 26, 2018

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2017 Kia K900 $50,850 $10,100
2 2017 Kia Soul EV $34,845 $8,900
3 2018 Acura RLX $55,865 $8,400
4 2018 Kia Soul EV $34,845 $7,200
5 2017 Kia Optima Hybrid $26,890 $6,800
6 2017 Volkswagen e-Golf $31,345 $6,500
7 2017 Kia Sorento $27,795 $6,300
8 2017 Honda Accord Hybrid $30,495 $6,300
9 2017 Kia Forte5 $19,095 $6,000
10 2017 Kia Forte $18,495 $5,900
11 2018 Honda Clarity Plug-In Hybrid $34,290 $5,800
12 2017 Infiniti QX70 $51,145 $5,400
13 2018 Infiniti Q50 $39,545 $5,400
14 2018 Acura ILX $29,065 $5,400
15 2017 Honda Accord Coupe $25,865 $5,300
16 2018 Infiniti Q70 $51,295 $5,000
17 2017 Volkswagen Tiguan $27,835 $4,800
18 2018 Infiniti QX80 $65,745 $4,700
19 2017 Infiniti QX50 $36,545 $4,600
20 2017 Mercedes S-Class $102,025 $4,500
21 2017 Kia Optima $23,095 $4,500
22 2018 Kia Optima Hybrid $26,890 $4,500
23 2017 Volkswagen Tiguan Limited $22,860 $4,400
24 2018 Kia Cadenza $33,190 $4,300
25 2017 Volkswagen Golf Alltrack $27,770 $4,100
26 2018 Acura TLX $33,965 $4,100
27 2018 Kia Sorento $26,890 $4,100
28 2018 Kia Forte $18,795 $4,000
29 2018 Infiniti Q70L $52,795 $4,000
30 2018 Kia Forte5 $19,195 $4,000
31 2017 Kia Sedona $29,850 $3,700
32 2017 Honda Pilot $37,580 $3,700
33 2019 BMW i8 $152,195 $3,500
34 2018 Acura RDX $36,995 $3,300
35 2017 Volkswagen Jetta $18,715 $3,300
36 2018 Toyota Avalon Hybrid $38,643 $3,100
37 2017 Toyota Sequoia $54,409 $3,100
38 2017 Kia Sportage $24,095 $3,100
39 2018 Infiniti QX30 $38,145 $3,100
40 2017 Kia Optima Plug-In Hybrid $36,105 $3,000
41 2017 Mercedes E-Class $59,575 $2,900
42 2017 Mercedes B-Class $41,925 $2,900
43 2018 Toyota Avalon $34,633 $2,800
44 2017 Volkswagen Passat $23,260 $2,800
45 2018 Kia Stinger $32,800 $2,600
46 2018 BMW X5 $66,445 $2,500
47 2017 Volkswagen Touareg $50,405 $2,500
48 2018 Volkswagen Golf Alltrack $27,770 $2,400
49 2018 Toyota Tundra $39,549 $2,400
50 2018 Infiniti Q60 $42,295 $2,400

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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