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Largest Hidden Dealer Rebates

July 23, 2020

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2020 Mercedes AMG GT $116,895 $11,100
2 2020 Acura MDX $45,525 $8,000
3 2020 Mercedes S-Class $98,995 $8,000
4 2020 Acura TLX $34,025 $7,200
5 2020 Infiniti QX80 $68,145 $6,200
6 2020 Infiniti Q50 $39,875 $6,000
7 2020 Kia K900 $60,935 $5,900
8 2020 Infiniti QX50 $41,275 $5,100
9 2020 Kia Stinger $34,125 $5,000
10 2020 Acura RDX $38,825 $5,000
11 2020 Infiniti QX60 $45,375 $4,500
12 2020 Toyota GR Supra $56,140 $4,200
13 2020 Toyota 4Runner $40,714 $3,900
14 2020 BMW 8 Series $87,195 $3,700
15 2020 Acura ILX $26,925 $3,600
16 2020 Kia Optima $24,355 $3,500
17 2020 Mercedes GLC Coupe $63,995 $3,500
18 2020 Mercedes CLS $73,245 $3,400
19 2020 Honda Pilot $39,080 $3,200
20 2021 Kia Sedona $31,520 $3,200
21 2020 BMW M8 $135,095 $3,200
22 2020 Kia Sorento $29,210 $3,100
23 2020 Toyota Tacoma $36,687 $2,800
24 2020 Infiniti Q60 $42,375 $2,800
25 2020 Toyota Highlander $39,838 $2,700
26 2020 Toyota Avalon $39,734 $2,600
27 2020 Mercedes E-Class $55,045 $2,600
28 2020 Honda Insight $25,265 $2,600
29 2020 Honda Clarity $34,355 $2,600
30 2020 Kia Sportage $25,110 $2,600
31 2020 BMW 7 Series $89,145 $2,500
32 2020 Kia Forte $20,255 $2,400
33 2020 BMW X4 $53,145 $2,300
34 2020 BMW 5 Series $56,395 $2,300
35 2020 Kia Sedona $31,520 $2,200
36 2020 Mercedes GLA $37,145 $2,200
37 2019 Toyota Highlander $42,658 $2,100
38 2020 Mercedes SLC $53,245 $2,100
39 2020 BMW X5 $61,495 $2,100
40 2020 BMW 4 Series $47,395 $2,000
41 2020 BMW X3 $43,995 $2,000
42 2020 Kia Rio $17,455 $2,000
43 2020 Toyota Sienna $35,819 $2,000
44 2020 Honda Passport $39,530 $1,900
45 2020 Honda Odyssey $35,910 $1,900
46 2020 Kia Soul $20,110 $1,900
47 2020 BMW Z4 $52,695 $1,900
48 2020 Toyota Tundra $44,675 $1,800
49 2020 Toyota Camry $26,054 $1,800
50 2020 Honda Ridgeline $43,140 $1,700
51 2021 Kia Seltos $23,110 $1,700
52 2020 BMW X2 $40,295 $1,600
53 2021 Mercedes GLE Coupe $77,495 $1,600
54 2021 Mercedes GLE $74,195 $1,500
55 2019 Mercedes GLE Coupe $72,345 $1,500
56 2020 BMW X6 $66,895 $1,400
57 2020 Mercedes GLC $43,995 $1,400
58 2020 Mercedes GLE $79,445 $1,400
59 2020 Toyota RAV4 $28,829 $1,400
60 2020 Mercedes C-Class $43,895 $1,400
61 2020 Mercedes A-Class $47,220 $1,400
62 2020 Mercedes CLA $39,295 $1,300
63 2020 Kia Niro $25,710 $1,300
64 2020 BMW X1 $39,595 $1,300
65 2020 BMW X7 $77,945 $1,300
66 2020 BMW M5 $112,695 $1,200
67 2020 Toyota Corolla $21,254 $1,200
68 2020 BMW M4 $72,795 $1,200
69 2020 Toyota Prius $28,024 $1,200
70 2020 BMW 3 Series $44,645 $1,200
71 2020 BMW 2 Series $40,745 $1,200
72 2020 Mini Clubman $34,750 $1,100
73 2020 Mini Countryman $29,250 $1,100
74 2020 Honda CR-V $26,270 $1,000
75 2020 Honda Accord $25,225 $1,000
76 2020 Mini Cooper $31,750 $1,000
77 2020 Mercedes GLS $78,695 $1,000

My Recommendation for Car Shoppers

TrueCar and RydeShopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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