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Largest Hidden Dealer Rebates

May 21, 2020

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2019 Kia K900 $60,895 $8,800
2 2019 Mercedes S-Class $97,245 $8,700
3 2020 Mercedes AMG GT $116,895 $8,600
4 2020 Acura MDX $45,525 $7,600
5 2019 Mercedes GLC Coupe $62,195 $7,000
6 2019 Kia Stinger $33,985 $7,000
7 2020 Mercedes S-Class $98,995 $6,900
8 2020 Acura TLX $34,025 $6,100
9 2020 Kia K900 $60,935 $5,900
10 2019 Kia Cadenza $34,135 $5,000
11 2020 Infiniti Q50 $39,875 $4,900
12 2020 Infiniti QX80 $68,145 $4,800
13 2020 Kia Stinger $34,125 $4,600
14 2020 Acura RDX $38,825 $4,300
15 2020 Toyota GR Supra $56,140 $4,200
16 2019 Mercedes GLS $74,975 $4,200
17 2019 Mercedes E-Class $54,495 $4,100
18 2020 Infiniti QX50 $41,275 $3,800
19 2020 Infiniti QX60 $45,375 $3,500
20 2020 Mercedes GLC Coupe $63,995 $3,500
21 2019 Mercedes CLS $71,695 $3,400
22 2020 Acura ILX $26,925 $3,400
23 2020 Mercedes E-Class $55,045 $3,300
24 2020 Kia Optima $24,355 $3,200
25 2020 Kia Sorento $29,210 $3,100
26 2019 Mercedes AMG GT $99,995 $3,000
27 2020 Honda Pilot $35,650 $3,000
28 2020 BMW 7 Series $89,145 $2,700
29 2020 Toyota Highlander $39,838 $2,700
30 2020 Toyota Avalon $39,734 $2,700
31 2019 Mercedes CLA $35,895 $2,700
32 2020 BMW 8 Series $86,995 $2,700
33 2019 Mercedes GLC $42,945 $2,500
34 2019 Toyota Highlander $36,554 $2,500
35 2019 Mercedes GLA $36,745 $2,500
36 2020 Toyota 4Runner $40,369 $2,500
37 2020 Infiniti Q60 $42,375 $2,400
38 2020 Honda Clarity $34,355 $2,300
39 2020 Kia Sedona $31,520 $2,200
40 2020 Mercedes GLA $37,145 $2,200
41 2019 Kia Niro $25,020 $2,200
42 2020 BMW X4 $53,145 $2,100
43 2020 BMW 4 Series $47,395 $2,100
44 2020 Toyota Sienna $35,819 $2,000
45 2020 BMW 5 Series $56,395 $1,900
46 2020 BMW M8 $135,095 $1,900
47 2020 Honda Odyssey $35,910 $1,900
48 2020 BMW X5 $61,495 $1,900
49 2020 BMW Z4 $52,695 $1,800
50 2020 Kia Rio $17,455 $1,800
51 2020 Honda Passport $37,530 $1,800
52 2020 Toyota Camry $26,054 $1,800
53 2020 BMW X3 $43,995 $1,800
54 2020 Toyota Tacoma $36,687 $1,700
55 2020 Mercedes C-Class $43,895 $1,700
56 2020 Kia Forte $20,255 $1,700
57 2019 Toyota 4Runner $38,194 $1,700
58 2020 Kia Soul $20,110 $1,600
59 2019 Mercedes SLC $52,745 $1,600
60 2020 Toyota Tundra $42,809 $1,600
61 2020 Mini Countryman $45,250 $1,500
62 2019 Mercedes GLE Coupe $72,345 $1,500
63 2020 BMW X6 $66,895 $1,500
64 2020 Mercedes CLS $73,245 $1,400
65 2020 Kia Sportage $25,110 $1,400
66 2020 Mercedes GLC $43,995 $1,400
67 2019 Mercedes A-Class $34,045 $1,400
68 2020 Mercedes GLE $79,445 $1,400
69 2020 Toyota RAV4 $28,729 $1,400
70 2020 Mercedes A-Class $47,220 $1,400
71 2020 BMW X2 $40,295 $1,400
72 2020 BMW 2 Series $38,895 $1,400
73 2019 Toyota Tacoma $38,108 $1,300
74 2020 BMW X7 $77,695 $1,300
75 2020 Mercedes CLA $39,295 $1,300
76 2020 Mini Clubman $43,250 $1,300
77 2020 BMW M4 $72,795 $1,300
78 2020 Toyota Corolla $21,254 $1,200
79 2020 BMW 3 Series $44,645 $1,200
80 2020 BMW X1 $39,595 $1,200
81 2020 Toyota Prius $28,024 $1,200
82 2020 Toyota C-HR $23,114 $1,100
83 2020 Mini Cooper $35,750 $1,100
84 2020 Mercedes SLC $53,245 $1,000
85 2020 Kia Niro $25,710 $1,000
86 2020 BMW M5 $112,695 $1,000
87 2020 Mercedes GLS $78,695 $1,000

My Recommendation for Car Shoppers

TrueCar and RydeShopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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