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Largest Hidden Dealer Rebates

March 26, 2020

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2019 BMW 6 Series $73,545 $11,000
2 2019 BMW 8 Series $113,795 $10,000
3 2019 Mercedes S-Class $97,245 $8,700
4 2020 Mercedes AMG GT $116,895 $8,600
5 2019 Kia K900 $60,895 $8,200
6 2020 Acura TLX $34,025 $7,800
7 2019 Mercedes GLC Coupe $62,195 $7,000
8 2019 Kia Stinger $33,985 $7,000
9 2020 Mercedes S-Class $98,995 $6,900
10 2019 BMW M5 $105,395 $5,300
11 2020 Infiniti Q50 $39,875 $4,900
12 2019 Mercedes AMG GT $160,995 $4,900
13 2019 Kia Cadenza $34,135 $4,600
14 2020 Kia K900 $60,935 $4,600
15 2020 Acura RDX $38,825 $4,300
16 2020 Kia Stinger $34,125 $4,300
17 2019 Mercedes GLS $74,975 $4,200
18 2020 Toyota GR Supra $56,140 $4,100
19 2020 Infiniti QX50 $41,275 $4,100
20 2019 Mercedes E-Class $54,495 $4,100
21 2020 Kia Optima $24,355 $4,100
22 2020 Infiniti Q60 $42,375 $3,900
23 2019 Honda Clarity $34,355 $3,900
24 2020 Infiniti QX80 $68,145 $3,700
25 2020 Mercedes GLC Coupe $63,995 $3,500
26 2020 Acura MDX $45,525 $3,500
27 2019 Mercedes CLS $71,695 $3,400
28 2020 Acura ILX $26,925 $3,400
29 2020 Mercedes E-Class $55,045 $3,300
30 2019 BMW X7 $78,595 $3,300
31 2019 BMW 5 Series $56,345 $3,200
32 2019 BMW X2 $40,295 $3,200
33 2019 Kia Niro $25,020 $3,100
34 2020 Toyota 4Runner $40,369 $3,100
35 2019 BMW X4 $52,995 $3,000
36 2019 BMW X3 $43,045 $2,900
37 2020 BMW 8 Series $86,995 $2,800
38 2019 BMW X6 $66,245 $2,800
39 2020 Toyota Highlander $39,838 $2,800
40 2020 Toyota Avalon $39,734 $2,700
41 2019 Mercedes CLA $35,895 $2,700
42 2020 Kia Forte $20,255 $2,700
43 2019 Toyota Sequoia $54,255 $2,700
44 2020 Infiniti QX60 $45,375 $2,600
45 2019 Mercedes GLC $42,945 $2,500
46 2020 Kia Sorento $29,210 $2,500
47 2019 Mercedes GLA $36,745 $2,500
48 2020 Honda Pilot $35,650 $2,500
49 2019 BMW Z4 $52,695 $2,500
50 2019 Honda Odyssey $31,310 $2,400
51 2020 BMW 7 Series $89,145 $2,400
52 2019 Toyota Highlander $36,154 $2,400
53 2020 Kia Sportage $25,110 $2,400
54 2019 BMW X1 $38,995 $2,400
55 2019 BMW X5 $63,395 $2,200
56 2020 Mercedes GLA $37,145 $2,200
57 2020 BMW X5 $61,495 $2,200
58 2019 BMW 3 Series $44,145 $2,200
59 2020 BMW 4 Series $47,595 $2,100
60 2020 BMW X4 $53,145 $2,000
61 2020 Honda Odyssey $31,910 $2,000
62 2020 Kia Sedona $31,520 $1,900
63 2020 BMW M8 $135,095 $1,900
64 2020 Honda Passport $37,530 $1,900
65 2020 Toyota Sienna $35,569 $1,800
66 2020 BMW Z4 $52,695 $1,800
67 2020 BMW 5 Series $56,395 $1,800
68 2020 Toyota Tacoma $36,687 $1,800
69 2020 Toyota Camry $26,054 $1,800
70 2020 Mercedes C-Class $43,895 $1,700
71 2019 Toyota 4Runner $38,194 $1,700
72 2019 Mercedes SLC $52,745 $1,600
73 2020 Kia Rio $17,455 $1,600
74 2020 Toyota Tundra $42,809 $1,600
75 2020 BMW X3 $43,995 $1,600
76 2019 Honda HR-V $21,740 $1,500
77 2019 Mercedes GLE Coupe $72,345 $1,500
78 2020 BMW X6 $66,895 $1,500
79 2020 BMW X7 $101,895 $1,500
80 2020 Mercedes CLS $73,245 $1,400
81 2020 Mini Clubman $34,750 $1,400
82 2019 Mercedes A-Class $34,045 $1,400
83 2020 Mercedes GLC $43,995 $1,400
84 2020 Mercedes GLE $79,445 $1,400
85 2020 Toyota RAV4 $28,729 $1,400
86 2020 BMW X2 $40,295 $1,400
87 2019 Toyota Tacoma $38,108 $1,300
88 2020 BMW X1 $39,595 $1,300
89 2020 Mini Countryman $45,250 $1,300
90 2020 BMW 2 Series $38,895 $1,300
91 2020 Mercedes CLA $39,295 $1,300
92 2020 BMW 3 Series $44,645 $1,300
93 2020 BMW M4 $72,795 $1,300
94 2020 Kia Soul $20,110 $1,300
95 2020 Toyota Corolla $21,254 $1,300
96 2020 Mini Cooper $31,750 $1,200
97 2020 Toyota Prius $28,024 $1,200
98 2020 Toyota C-HR $23,114 $1,100
99 2020 BMW M5 $112,695 $1,100
100 2020 Mercedes SLC $53,245 $1,000
101 2020 Mercedes GLS $78,695 $1,000

My Recommendation for Car Shoppers

TrueCar and RydeShopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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