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Largest Hidden Dealer Rebates

December 24, 2020

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle, RydeShopper and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2020 Mercedes AMG GT $116,895 $11,100
2 2020 Kia K900 $60,935 $8,900
3 2020 Acura MDX $45,525 $8,100
4 2021 Toyota Land Cruiser $87,198 $8,000
5 2020 Mercedes S-Class $98,995 $8,000
6 2020 Infiniti Q50 $44,725 $7,300
7 2020 Honda Clarity $34,355 $6,600
8 2020 Kia Stinger $34,125 $6,000
9 2020 Infiniti QX50 $43,275 $5,700
10 2020 Infiniti QX80 $68,145 $5,700
11 2020 Infiniti QX60 $45,375 $5,700
12 2021 BMW 8 Series $89,695 $5,100
13 2020 Acura ILX $26,925 $4,900
14 2020 Toyota GR Supra $56,140 $4,400
15 2021 BMW M8 $141,495 $4,400
16 2021 Infiniti QX80 $70,445 $4,100
17 2021 Infiniti Q50 $42,725 $3,900
18 2020 Kia Cadenza $38,885 $3,800
19 2020 BMW 8 Series $86,995 $3,700
20 2020 Kia Niro $25,710 $3,700
21 2021 BMW 7 Series $92,095 $3,700
22 2020 Kia Forte $20,255 $3,500
23 2020 Mercedes GLC Coupe $63,995 $3,500
24 2020 Mercedes CLS $73,245 $3,500
25 2020 BMW 7 Series $89,145 $3,500
26 2020 Kia Sorento $29,210 $3,400
27 2021 Kia Sedona $31,520 $3,400
28 2021 Honda Pilot $41,480 $3,400
29 2020 Mercedes E-Class $55,045 $3,300
30 2021 Kia Stinger $34,125 $3,200
31 2020 Toyota Avalon $39,734 $3,200
32 2021 Acura ILX $26,975 $3,200
33 2021 Honda Clarity $34,355 $3,000
34 2021 Kia Sportage $25,110 $2,800
35 2021 Kia Forte $20,355 $2,700
36 2021 Acura RDX $39,225 $2,700
37 2021 Toyota Avalon $38,254 $2,600
38 2020 Toyota Tundra $47,259 $2,600
39 2020 BMW 5 Series $56,395 $2,500
40 2021 BMW X4 $54,195 $2,500
41 2020 BMW M8 $132,095 $2,500
42 2020 BMW 4 Series $47,595 $2,400
43 2021 Toyota Tundra $50,972 $2,400
44 2021 Toyota 4Runner $41,089 $2,400
45 2020 Kia Sportage $25,110 $2,400
46 2020 BMW X4 $53,145 $2,400
47 2020 Honda Passport $39,530 $2,300
48 2021 BMW X5 $61,995 $2,200
49 2020 Mercedes GLA $37,145 $2,200
50 2020 Kia Rio $17,455 $2,200
51 2020 BMW X6 M $113,195 $2,200
52 2020 BMW X5 M $109,695 $2,100
53 2020 Mercedes SLC $53,245 $2,100
54 2020 Mercedes GLC $43,995 $2,100
55 2020 BMW X3 $43,995 $2,100
56 2021 Kia K5 $25,455 $2,000
57 2021 Toyota Tacoma $39,188 $2,000
58 2021 BMW X6 $69,345 $2,000
59 2020 Infiniti Q60 $42,375 $2,000
60 2021 BMW 5 Series $55,745 $2,000
61 2021 BMW X3 $45,235 $2,000
62 2021 Mercedes E-Class $55,300 $1,900
63 2020 Toyota Highlander $39,693 $1,900
64 2020 Toyota Tacoma $39,188 $1,900
65 2021 Toyota Highlander $38,751 $1,900
66 2021 Kia Seltos $23,110 $1,900
67 2021 Toyota GR Supra $47,470 $1,900
68 2020 Kia Soul $20,110 $1,900
69 2020 Toyota Sienna $35,569 $1,900
70 2020 BMW X5 $61,495 $1,900
71 2020 BMW M4 $72,795 $1,900
72 2021 Toyota RAV4 Prime $41,209 $1,800
73 2020 Toyota Camry $29,713 $1,800
74 2021 Mercedes GLC $44,885 $1,700
75 2021 BMW X7 $80,145 $1,700
76 2020 BMW Z4 $52,695 $1,700
77 2020 Toyota Mirai $59,570 $1,700
78 2021 Toyota C-HR $23,114 $1,700
79 2021 Toyota Sienna $35,855 $1,700
80 2021 Toyota Camry $28,722 $1,600
81 2020 BMW X2 $40,295 $1,600
82 2021 Mercedes GLE Coupe $77,550 $1,600
83 2021 Mercedes CLS $73,650 $1,600
84 2020 Mercedes C-Class $43,895 $1,500
85 2021 BMW Z4 $52,395 $1,500
86 2020 Honda Accord $25,225 $1,500
87 2021 Mercedes GLA $39,030 $1,500
88 2021 BMW X2 $38,745 $1,500
89 2020 Honda Ridgeline $37,260 $1,500
90 2020 BMW X3 M $75,345 $1,400
91 2021 Honda Odyssey $36,310 $1,400
92 2020 BMW X4 M $77,445 $1,400
93 2021 Toyota RAV4 $28,984 $1,400
94 2020 Mercedes GLE $79,445 $1,400
95 2021 Infiniti Q60 $51,225 $1,400
96 2021 Mercedes A-Class $47,700 $1,400
97 2020 Mercedes A-Class $47,220 $1,400
98 2021 Acura TLX $38,525 $1,300
99 2021 BMW 3 Series $44,395 $1,300
100 2020 BMW X7 $77,695 $1,300
101 2020 Mini Clubman $34,750 $1,300
102 2021 BMW M5 $113,045 $1,300
103 2020 Mercedes CLA $39,295 $1,300
104 2021 Mercedes CLA $40,100 $1,300
105 2021 Kia Soul $20,110 $1,300
106 2021 BMW 2 Series $40,195 $1,300
107 2021 BMW X1 $37,545 $1,300
108 2020 Honda CR-V $28,780 $1,300
109 2021 Toyota Prius $30,829 $1,300
110 2020 Toyota Prius Prime $29,193 $1,300
111 2020 BMW M5 $112,695 $1,300
112 2020 Toyota RAV4 $28,794 $1,200
113 2021 BMW X5 M $117,395 $1,200
114 2021 BMW X6 M $120,895 $1,200
115 2020 BMW 2 Series $40,745 $1,200
116 2020 Honda HR-V $22,040 $1,200
117 2021 Infiniti QX50 $38,975 $1,200
118 2020 BMW X6 $66,895 $1,200
119 2020 BMW 3 Series $44,645 $1,200
120 2021 Honda Passport $35,710 $1,200
121 2021 Toyota Prius Prime $29,449 $1,100
122 2021 Toyota Corolla $24,644 $1,100
123 2020 Mini Countryman $45,250 $1,100
124 2021 Kia Sorento $30,560 $1,100
125 2021 Mercedes GLE $73,400 $1,100
126 2021 Toyota Venza $33,914 $1,100
127 2020 Toyota Prius $26,749 $1,100
128 2020 Toyota 86 $31,330 $1,100
129 2021 BMW X4 M $79,145 $1,100
130 2020 BMW X1 $39,595 $1,100
131 2020 Toyota C-HR $23,293 $1,100
132 2020 Mini Cooper $29,250 $1,100
133 2021 Mercedes C-Class $44,150 $1,000
134 2020 Honda Civic $21,755 $1,000
135 2021 Mercedes GLS $77,050 $1,000
136 2021 Mercedes GLB $40,850 $1,000
137 2020 Mercedes GLS $78,695 $1,000

My Recommendation for Car Shoppers

TrueCar, RydeShopper, and CarsDirect are the best way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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