Largest Hidden Dealer Rebates
Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or
lease a certain model. They're very similar to customer
cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from
the car buyer.
The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts.
In theory, dealers will pass the hidden bonus to consumers
through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get
the discount.
Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....
Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.
What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).
As always, I recommend using TrueCar No Haggle and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.
Largest Potential Hidden Rebates Right Now
| Rank | Vehicle | MSRP | Hidden Rebate (Estimated) |
|---|---|---|---|
| 1 | 2023 Mercedes CLS | $79,950 | $3,800 |
| 2 | 2024 Toyota Tundra | $49,886 | $2,900 |
| 3 | 2024 Toyota 4Runner | $47,574 | $2,800 |
| 4 | 2024 Mercedes S-Class | $129,300 | $2,700 |
| 5 | 2024 Toyota Crown | $41,609 | $2,600 |
| 6 | 2024 Toyota Grand Highlander | $46,845 | $2,500 |
| 7 | 2023 Mercedes S-Class | $115,650 | $2,500 |
| 8 | 2023 Infiniti QX50 | $41,495 | $2,500 |
| 9 | 2024 BMW M8 | $141,595 | $2,500 |
| 10 | 2023 Mercedes E-Class | $57,900 | $2,400 |
| 11 | 2024 Toyota Sequoia | $68,718 | $2,200 |
| 12 | 2023 Toyota RAV4 Prime | $46,234 | $2,200 |
| 13 | 2023 Infiniti QX80 | $79,680 | $2,200 |
| 14 | 2024 Toyota RAV4 Prime | $46,764 | $2,000 |
| 15 | 2024 BMW 8 Series | $92,545 | $2,000 |
| 16 | 2024 BMW 7 Series | $99,145 | $2,000 |
| 17 | 2024 Infiniti QX80 | $76,145 | $2,000 |
| 18 | 2024 BMW X6 M | $86,545 | $1,900 |
| 19 | 2024 BMW X4 | $86,545 | $1,900 |
| 20 | 2024 BMW M2 | $86,545 | $1,900 |
| 21 | 2024 BMW X5 M | $86,545 | $1,900 |
| 22 | 2024 Toyota Camry | $29,214 | $1,900 |
| 23 | 2024 BMW X2 | $86,545 | $1,900 |
| 24 | 2024 BMW M4 | $86,545 | $1,900 |
| 25 | 2024 BMW 2 Series | $86,545 | $1,900 |
| 26 | 2024 BMW X4 M | $86,545 | $1,900 |
| 27 | 2024 BMW M3 | $86,545 | $1,900 |
| 28 | 2024 Toyota Sienna | $38,840 | $1,900 |
| 29 | 2024 Mercedes GLS | $88,150 | $1,700 |
| 30 | 2024 BMW X5 | $68,395 | $1,700 |
| 31 | 2024 BMW X7 | $85,895 | $1,700 |
| 32 | 2023 Mercedes GLS | $82,950 | $1,700 |
| 33 | 2024 Toyota Highlander | $42,343 | $1,600 |
| 34 | 2023 Toyota 4Runner | $41,703 | $1,600 |
| 35 | 2023 Infiniti QX55 | $50,345 | $1,600 |
| 36 | 2024 Toyota Venza | $46,330 | $1,500 |
| 37 | 2024 BMW Z4 | $56,145 | $1,500 |
| 38 | 2024 BMW X3 | $51,745 | $1,500 |
| 39 | 2024 BMW X3 M | $76,495 | $1,500 |
| 40 | 2024 BMW X6 | $76,345 | $1,500 |
| 41 | 2023 Honda Ridgeline | $43,175 | $1,500 |
| 42 | 2024 Toyota RAV4 | $31,824 | $1,400 |
| 43 | 2024 Toyota Prius | $32,489 | $1,400 |
| 44 | 2023 Mercedes GLC Coupe | $55,850 | $1,300 |
| 45 | 2024 BMW 5 Series | $61,095 | $1,300 |
| 46 | 2024 Toyota Corolla Cross | $30,929 | $1,300 |
| 47 | 2024 Infiniti Q50 | $51,900 | $1,300 |
| 48 | 2024 Mercedes GLA | $59,750 | $1,300 |
| 49 | 2024 Honda Pilot | $45,895 | $1,300 |
| 50 | 2024 Infiniti QX60 | $52,850 | $1,200 |
| 51 | 2023 Mercedes C-Class | $61,050 | $1,200 |
| 52 | 2024 Mercedes CLA | $58,250 | $1,200 |
| 53 | 2024 Honda Accord | $31,005 | $1,200 |
| 54 | 2024 BMW X1 | $52,145 | $1,200 |
| 55 | 2024 Mercedes E-Class | $63,450 | $1,100 |
| 56 | 2023 Toyota Tundra i-FORCE MAX | $66,502 | $1,100 |
| 57 | 2024 Mercedes GLB | $62,350 | $1,100 |
| 58 | 2023 Kia Sorento | $31,765 | $1,100 |
| 59 | 2024 Acura TLX | $46,195 | $1,100 |
| 60 | 2024 Acura MDX | $53,700 | $1,100 |
| 61 | 2023 Mercedes GLA | $51,600 | $1,100 |
| 62 | 2024 Infiniti QX50 | $46,550 | $1,100 |
| 63 | 2024 Honda Odyssey | $42,705 | $1,100 |
| 64 | 2024 BMW 3 Series | $51,595 | $1,100 |
| 65 | 2023 Mercedes GLB | $44,725 | $1,000 |
| 66 | 2024 Toyota Tundra i-FORCE MAX | $68,859 | $1,000 |
| 67 | 2024 Toyota Corolla | $23,284 | $1,000 |
| 68 | 2023 Mercedes CLA | $44,250 | $1,000 |
| 69 | 2024 BMW 4 Series | $50,795 | $1,000 |
| 70 | 2024 Mercedes GLE | $65,400 | $1,000 |
| 71 | 2023 Mercedes GLC | $48,250 | $1,000 |
| 72 | 2024 Honda Ridgeline | $43,975 | $1,000 |
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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