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Real Prices of Pickup Trucks

March 15, 2018

If you're in the market for a new pickup truck, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The table below shows the biggest average discount you can expect for each model right now, with the 2017 Nissan Titan having the biggest average discounts (23.18% after incentives). Of note for this month, average prices of the Ram 1500 have dropped about 2% since my last analysis in early February.

You can sort the table by clicking on any column. For example, if you want to see the cheapest pickup truck, sort by "Avg" column and you'll see the 2017 Nissan Frontier is the cheapest - with an average selling price of $24,350 (up slightly since last month).

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and Edmunds Price Promise to see the best deals being offered in your local area.

Pickup Trucks with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2017 Nissan Titan $44,559 $34,231 23.18%
2017 Nissan Titan XD $46,958 $36,474 22.33%
2017 Ram 1500 $44,721 $34,942 21.87%
2018 Ram 1500 $43,676 $35,485 18.75%
2017 Ford F-150 $43,465 $36,770 15.40%
2017 Nissan Frontier $28,092 $24,350 13.32%
2018 Nissan Titan XD $54,675 $47,505 13.11%
2018 Ram 2500 $50,831 $44,386 12.68%
2017 Ram 2500 $49,644 $43,466 12.44%
2017 Chevrolet Colorado $31,285 $27,430 12.32%
2018 Ram 3500 $52,498 $46,334 11.74%
2018 Nissan Titan $44,250 $39,063 11.72%
2017 Ram 3500 $54,539 $48,719 10.67%
2018 Nissan Frontier $27,737 $25,298 8.79%
2017 GMC Canyon $35,629 $33,082 7.15%
2018 Ford F-150 $46,142 $42,912 7.00%
2018 Honda Ridgeline $38,570 $36,196 6.16%
2018 Chevrolet Colorado $34,042 $32,113 5.67%
2018 GMC Canyon $35,559 $33,861 4.77%
2017 Toyota Tacoma $35,193 $33,557 4.65%
2018 Toyota Tacoma $34,357 $33,401 2.78%

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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