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Real Prices of Pickup Trucks

November 8, 2018

If you're in the market for a new pickup truck, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The table below shows the biggest average discount you can expect for each model right now, with the 2018 Ram 1500 having the biggest average discounts (20.58% after incentives).

You can sort the table by clicking on any column. For example, if you want to see the cheapest pickup truck, sort by "Avg" column and you'll see the 2018 Nissan Frontier is the cheapest - with an average selling price of $24,591.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and Edmunds Price Promise to see the best deals being offered in your local area.

Pickup Trucks with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2018 Ram 1500 $46,614 $37,022 20.58%
2018 Nissan Titan $43,479 $34,539 20.56%
2018 Nissan Titan XD $49,007 $39,590 19.22%
2019 Ram 1500 $48,195 $40,092 16.81%
2018 GMC Canyon $35,073 $30,192 13.92%
2018 Ram 2500 $54,744 $47,351 13.50%
2018 Chevrolet Colorado $34,825 $30,210 13.25%
2018 Ram 3500 $55,020 $47,791 13.14%
2018 Nissan Frontier $28,184 $24,591 12.75%
2019 Nissan Frontier $31,339 $28,135 10.22%
2018 Ford F-150 $49,541 $45,202 8.76%
2019 Honda Ridgeline $39,248 $36,486 7.04%
2018 Toyota Tacoma $33,375 $31,032 7.02%
2019 Chevrolet Colorado $33,639 $31,890 5.20%
2019 GMC Canyon $40,750 $38,830 4.71%

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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