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Real Prices of Large SUVs

If you're in the market for a new large SUV, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The first table shows the biggest average discount you can expect for each model this week, with the 2023 Mercedes EQS SUV having the biggest average discount (15% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest SUVs, sort by "Avg" column and you'll see the 2023 Toyota Highlander is the cheapest - at an average selling price of $36,942.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect

Large SUVs with Biggest Discounts Off MSRP

Year Make Model MSRP Avg Paid % Off Get Price
2023 Mercedes EQS SUV $108,550 $92,078 15.1%
2023 Volkswagen Atlas $42,365 $38,104 10.1%
2024 Nissan Armada $72,800 $65,693 9.8%
2023 Buick Enclave $48,195 $43,632 9.5%
2023 Nissan Armada $72,380 $65,560 9.4%
2023 Infiniti QX80 $77,695 $70,469 9.3%
2022 Ford Explorer $42,065 $38,329 8.9%
2023 Toyota Highlander $40,415 $36,942 8.6%
2024 Dodge Durango $55,765 $51,099 8.4%
2023 Subaru Ascent $49,420 $45,311 8.3%
2023 GMC Acadia $49,995 $46,455 7.1%
2023 Nissan Pathfinder $51,580 $48,057 6.8%
2023 Lincoln Navigator $96,530 $90,093 6.6%
2023 Jeep Wagoneer L $80,200 $74,927 6.6%
2023 Mercedes GLS $82,950 $77,471 6.6%
2023 Jeep Grand Wagoneer $104,090 $97,693 6.1%
2024 Subaru Ascent $39,800 $37,477 5.8%
2024 Buick Enclave $54,595 $51,524 5.6%
2023 Jeep Wagoneer $77,200 $72,908 5.6%
2023 Ford Expedition $84,305 $79,833 5.3%
2023 Jeep Grand Wagoneer L $101,595 $96,217 5.3%
2024 Nissan Pathfinder $52,340 $49,915 4.6%
2024 Volkswagen Atlas $45,425 $43,344 4.6%
2023 Chevrolet Suburban $82,295 $78,572 4.5%
2023 Dodge Durango $54,735 $52,284 4.5%
2023 Jeep Grand Cherokee L $55,200 $52,756 4.4%
2024 Infiniti QX80 $90,930 $87,007 4.3%
2024 Cadillac XT6 $50,190 $48,239 3.9%
2024 Ford Expedition $60,520 $58,225 3.8%
2024 Toyota Highlander $40,665 $39,169 3.7%
2023 Chevrolet Tahoe $79,295 $76,334 3.7%
2023 Toyota Highlander $43,615 $42,029 3.6%
2024 Toyota Highlander $46,515 $44,851 3.6%
2024 Lincoln Navigator $112,745 $108,797 3.5%
2023 Chevrolet Traverse $38,440 $37,149 3.4%
2024 Jeep Grand Cherokee L $48,435 $46,846 3.3%
2023 Ford Explorer $53,600 $51,893 3.2%
2023 Hyundai Palisade $48,785 $47,229 3.2%
2024 BMW X7 $82,895 $80,310 3.1%
2024 Honda Pilot $53,875 $52,258 3%
2024 Cadillac Escalade $101,190 $98,206 2.9%
2024 GMC Yukon XL $69,895 $67,864 2.9%
2024 Mazda CX-90 $50,275 $48,883 2.8%
2024 Mazda CX-90 $51,320 $49,937 2.7%
2024 Ford Explorer $53,700 $52,218 2.7%
2024 Hyundai Palisade $45,195 $44,078 2.5%
2024 Toyota Sequoia $66,125 $64,467 2.5%
2023 Honda Pilot $50,295 $49,277 2%
2024 Jeep Grand Wagoneer $116,190 $113,957 1.9%
2024 Jeep Grand Wagoneer L $119,190 $116,899 1.9%
2024 Jeep Wagoneer L $80,640 $79,351 1.6%
2024 Toyota Grand Highlander $44,465 $43,764 1.6%
2024 Jeep Wagoneer $81,630 $80,286 1.6%
2023 GMC Yukon XL $75,600 $74,468 1.5%
2024 Chevrolet Tahoe $68,295 $67,348 1.4%
2024 Kia Telluride $54,780 $53,995 1.4%
2024 Chevrolet Suburban $71,295 $70,379 1.3%
2023 Lexus LX $132,250 $130,685 1.2%
2024 GMC Yukon $81,800 $80,815 1.2%
2023 GMC Yukon $79,200 $78,456 0.9%
2024 Mercedes GLS $88,150 $87,444 0.8%
2023 Cadillac Escalade $92,990 $92,242 0.8%
2024 Toyota Grand Highlander $47,665 $47,320 0.7%
2024 Lexus LX $109,865 $109,583 0.3%
2022 Jeep Grand Cherokee L $68,575 $68,388 0.3%
2022 Jeep Grand Cherokee WK $46,445 $46,318 0.3%
2023 Cadillac Escalade ESV $95,990 $96,172 -0.2%
2024 Cadillac Escalade ESV $118,690 $119,319 -0.5%
2023 Mazda CX-9 $49,835 $50,185 -0.7%
2024 GMC HUMMER EV SUV $106,945 $109,171 -2.1%
2024 Land Rover Range Rover $210,475 $215,002 -2.2%
2023 Cadillac Escalade-V $154,090 $161,796 -5%
2024 Mercedes G-Class $144,150 $151,637 -5.2%
2024 Cadillac Escalade-V $157,290 $166,750 -6%






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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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