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Real Prices of Midsize Cars

August 9, 2018

If you're in the market for a new midsized car, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The first table shows the biggest average discount you can expect for each model this week, with the 2018 Kia Optima having the biggest discount (21.03% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest sedans, sort by "Avg" column and you'll see the 2018 Hyundai Sonata is actually the cheapest - at $20,721.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and Edmunds Price Promise to see the best deals being offered in your local area.

Midsize Cars with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2018 Kia Optima $26,620 $21,023 21.03%
2018 Nissan Altima $25,983 $20,842 19.79%
2018 Volkswagen Passat $27,649 $22,315 19.29%
2018 Hyundai Sonata $25,355 $20,721 18.28%
2018 Chevrolet Malibu $27,259 $23,370 14.27%
2018 Ford Fusion $27,986 $24,533 12.34%
2017 Buick Regal $29,852 $26,577 10.97%
2017 Mazda MAZDA6 $31,885 $28,682 10.05%
2017 Volkswagen CC $36,714 $33,108 9.82%
2018 Toyota Camry $29,084 $26,687 8.24%
2018 Mazda MAZDA6 $27,710 $25,432 8.22%
2018 Subaru Legacy $28,457 $26,143 8.13%
2017 Ford Fusion $25,310 $23,445 7.37%
2019 Subaru Legacy $26,795 $25,514 4.78%

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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