The 3 Main Ways Car Dealers Can Rip You Off
Getting a good deal is not rocket science, but it does take research to figure out how to do it right. Most people are either lazy or unimformed and aren't willing to invest their time, even though they can save upwards of $5,000 on a typical deal.
Dealers sell vehicles every single day. They know every type of customer, all their objections, and tactics to pressure and profit from them.
A typical car buyer only buys a car once every 5 to 6 years. There's no way they're going to outsmart a dealer without being fully prepared.
But the statistics show that 80% of car shoppers try to negotiate at the dealership instead of doing everything via phone or email. They also finance their cars through the dealership and trade-in their old car without thoroughly shopping it to other dealers.
Of course, dealers love it because those are the 3 main ways they make money off of clueless shoppers.
- The Price of the Vehicle
- The Financing
- The Trade-In
Most car shoppers focus only on negotiating the price of the car. That's fine with dealers, because they can easily give you a good price while completely ripping you off on the financing and trade-in.
If you focus instead on your trade-in, that's fine too. The dealer will simply raise the price of the car and screw you on the financing.
The main point is that dealers will juggle these 3 profit sources so that you get a good deal on whatever you're focusing on, while being ripped off on the other two.
Always make sure you seperate each transaction into its own negotiation. Don't let the dealer package everything into one monthly payment.
3 Steps Every Car Buyer Needs to Take to Save Maximum MoneyThe key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:
Step 1 Get Prices From My Trusted NetworkSelect the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Step 2 Get Prices From TrueCar / CarsDirectTrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.
Step 3 Complete my ChecklistFollow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid