BMW Offers $5,000 Hidden Dealer Incentive on 5 Series

BMW has generally avoided giving out cash rebates in order to retain its luxury image. But that doesn't stop them from doling out hidden dealer incentives, which can be passed on to the customer through lower negotiated prices.

This is what they're doing with the 2009 BMW 5 Series and M5. There is now a $5,000 hidden dealer incentive on these models which means the dealer will get $5,000 from BMW if they sell you these models.

The dealer can choose to keep all the money, or, as in most cases, they will pass some or most of the incentive to the customer by lowering the purchase price.

In addition to the hidden incentive, BMW is offering 2.9% financing for 24 and 60 month loans on the 5 series and M5.

If you've been looking into buying a 2009 BMW 5 Series or M5, now is the perfect opportunity to get the best deal.

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