BMW Offers $5,000 Hidden Dealer Incentive on 5 Series
BMW has generally avoided giving out cash rebates in order to retain its luxury image. But that doesn't stop them from doling out hidden dealer incentives, which can be passed on to the customer through lower negotiated prices.
This is what they're doing with the 2009 BMW 5 Series and M5. There is now a $5,000 hidden dealer incentive on these models which means the dealer will get $5,000 from BMW if they sell you these models.
The dealer can choose to keep all the money, or, as in most cases, they will pass some or most of the incentive to the customer by lowering the purchase price.
In addition to the hidden incentive, BMW is offering 2.9% financing for 24 and 60 month loans on the 5 series and M5.
If you've been looking into buying a 2009 BMW 5 Series or M5, now is the perfect opportunity to get the best deal.
My Recommendation for Car Shoppers
TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.California Residents - Important:
There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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