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Ford Resale Values Likely to Increase

January 13, 2011

Ford Resale ValuesConsumer Reports has released their "2011 Car Brand Perception Survey" in which 2,000 people were asked to name which cars they thought provided the best safety, quality, value and performance.

This is an important survey because the perceptions of consumers can have a large effect on the resale value of the car you purchase.

This year's survey found that while Toyota is still the leader in brand perception, it has taken a big hit - and is now closely followed by Ford.

Ford has been very impressive lately with the strides they've made when it comes to quality and value. We should see their resale values moving up as more and more consumers perceive the brand in a better light.

The Top 10 Best Perceived Car Brands

  1. Toyota: 147
  2. Ford: 144
  3. Honda: 121
  4. Chevrolet: 102
  5. BMW: 93
  6. Mercedes-Benz: 90
  7. Volvo: 84
  8. Lexus: 69
  9. Cadillac: 66
  10. Subaru: 50
The Top 10 Worst Perceived Car Brands
  1. Isuzu: 2
  2. Suzuki: 5
  3. Mitsubishi: 8
  4. Land Rover: 9
  5. Saab: 10
  6. Jaguar: 13
  7. Mercury: 14
  8. Jeep: 16
  9. Mini: 19
  10. Volkswagen: 19

My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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