Lexus and Cadillac Tie for First Place in Customer Satisfaction Index
The University of Michigan recently released the scores for their highly regarded 2009 American Customer Satisfaction Index.
The index has been keeping track of satisfaction scores on the leading car brands for over a decade . Lexus and Cadillac tied for first place this year followed by Buick and Lincoln/Mercury.
A big surprise this year was the strong showing by US car manufacturers which all made considerable progress. In prior years, GM, Ford and Chrysler would consistently have brands ranked near the bottom.
This shows that the quality of vehicles produced by US car manufacturers has improved significantly over the last few years. However, the study also points out the satisfaction scores likely increased due to a decrease in sales, which resulted in a smaller, yet more dedicated customer base.
Below are the results of the study. You can view the full listing at ACSI
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