GM Offering Discounts to Customers of Closed Dealers

Last week, 950,000 letters were sent to customers of stores that have closed. The discounts range between $1,000 and $2,000, and are offered on most of GM's four surviving brands' models. The amount of the discount depends mainly on customers' distance to the closest dealer and their probability of buying a GM vehicle. Those who live far from a dealership or are unlikely to purchase a new car in the near future receive a $1,000 discount, while those who live closer and are likely to buy receive $2,000 discounts.

To take advantage of the discount, customers will have to bring in the certificate they received with the letter along with personal identification. The offer lasts until January 4. Saturn customers also have something to look forward to, as GM plans to offer them similar discounts early next year, after all Saturn dealerships close.