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Biggest Discounts on New Cars

TrueCar is one of my top recommendations for new car shoppers. They have a network of 14,000 car dealers that provide no-haggle prices through the service.

TrueCar compiles lots of data when it comes to real-world car prices - they know the average AND best prices people are paying on every make and model throughout the country - they granted me access to this data, I'd like to share my findings with you.

The largest average discounts are on the 2023 Mercedes EQE SUV at a whopping 15.8% off MSRP.

The good news is these deals should all be readily available on TrueCar .

Biggest Current Discounts (by % of MSRP)

Rank Vehicle Avg MSRP Avg Discount % Off MSRP Get Price
1 2023 Mercedes EQE SUV EQE 500 4MATIC Electric $90,650 $14,308 15.8%
2 2023 Hyundai Ioniq 5 SE Electric $50,335 $7,900 15.7%
3 2023 Alfa Romeo Stelvio Quadrifoglio $87,270 $13,603 15.6%
4 2023 Hyundai Ioniq 6 Limited Electric $57,215 $8,415 14.7%
5 2023 Maserati Levante GT $89,095 $12,732 14.3%
6 2024 Mercedes EQS SUV EQS 450+ Electric $105,550 $14,983 14.2%
7 2023 Lincoln Navigator Reserve $96,530 $12,499 13%
8 2023 Land Rover Discovery Sport SE R-Dynamic $49,675 $6,379 12.8%
9 2023 Jeep Renegade Trailhawk $33,565 $4,208 12.6%
10 2023 Hyundai Tucson SEL Convenience Hybrid $35,645 $4,462 12.5%
11 2023 Hyundai Tucson N Line $36,610 $4,582 12.5%
12 2023 Mercedes SL AMG SL 55 $142,450 $17,474 12.3%
13 2023 Toyota Crown Limited Hybrid $46,645 $5,649 12.1%
14 2023 Mercedes EQB EQB 300 4MATIC Electric $58,050 $7,010 12.1%
15 2023 Mercedes EQE Sedan EQE 500 4MATIC+ Electric $87,050 $10,335 11.9%
16 2024 Infiniti QX80 Premium Select $83,880 $9,841 11.7%
17 2023 Mercedes EQS SUV EQS 580 4MATIC Electric $127,100 $14,812 11.7%
18 2023 Jeep Wrangler 4xe Unlimited Sahara High Altitude Plug-in Hybrid $64,415 $7,034 10.9%
19 2023 Mercedes EQS Sedan EQS 580 4MATIC Electric $127,100 $13,480 10.6%
20 2024 Mercedes EQE SUV EQE 350 4MATIC Electric $79,050 $8,386 10.6%
21 2023 Mercedes GLA 250 4MATIC $40,650 $4,286 10.5%
22 2024 Nissan Armada Platinum $70,600 $7,229 10.3%
23 2023 Audi Q8 Premium Plus $78,495 $8,082 10.3%
24 2024 Alfa Romeo Stelvio Veloce $54,445 $5,599 10.3%
25 2023 Mercedes S-Class S 580 4MATIC $125,150 $12,657 10.1%
26 2023 Mercedes E-Class E 350 4MATIC $60,400 $6,111 10.1%
27 2023 Jeep Wrangler Unlimited Sport S $40,190 $4,072 10.1%
28 2023 Buick Encore GX Preferred $29,195 $2,909 10%
29 2023 Nissan Armada SL $64,130 $6,419 10%
30 2023 Jeep Cherokee Altitude $39,290 $3,897 10%
31 2023 Buick Enclave Essence $46,195 $4,515 9.8%
32 2023 Jeep Compass Sport $27,495 $2,700 9.8%
33 2024 Mercedes EQE Sedan EQE 500 4MATIC Electric $87,050 $8,395 9.6%
34 2024 Ram 2500 Tradesman $51,065 $4,902 9.6%
35 2023 Genesis G70 2.0T $42,625 $4,072 9.5%
36 2023 Hyundai Santa Fe Calligraphy $45,635 $4,343 9.5%
37 2023 Nissan Altima 2.0 SR $36,470 $3,444 9.4%
38 2023 BMW XM XM Plug-in Hybrid $159,995 $14,920 9.4%
39 2023 Ram 1500 Lone Star $51,715 $4,849 9.4%
40 2024 Alfa Romeo Giulia Ti $47,785 $4,449 9.3%
41 2023 Nissan Titan Platinum Reserve $64,640 $5,990 9.3%
42 2024 Audi e-tron GT Premium Plus Electric $107,995 $9,985 9.3%
43 2023 Jeep Grand Wagoneer Series II $98,595 $9,175 9.3%
44 2023 Dodge Charger SXT $36,920 $3,373 9.1%
45 2023 GMC Terrain AT4 $37,395 $3,393 9.1%
46 2024 Mercedes EQS Sedan EQS 450+ Electric $105,550 $9,527 9%
47 2023 Hyundai Sonata SEL Hybrid $32,915 $2,956 9%
48 2023 Mercedes CLS 450 4MATIC $77,650 $6,957 9%
49 2023 Hyundai Tucson SEL Plug-in Hybrid $38,835 $3,483 9%
50 2023 Infiniti QX55 Sensory $58,995 $5,327 9%
51 2024 Nissan Titan Platinum Reserve $65,680 $5,835 8.9%
52 2024 Maserati GranTurismo Trofeo $191,995 $17,159 8.9%
53 2024 Volvo XC60 Core Dark Theme $48,195 $4,232 8.8%
54 2023 Hyundai Sonata SEL $29,090 $2,554 8.8%
55 2024 Subaru Solterra Touring Electric $53,340 $4,702 8.8%
56 2023 Volkswagen Arteon SEL R-Line $48,475 $4,226 8.7%
57 2023 Acura RDX A-Spec Advance $54,945 $4,757 8.6%
58 2023 Dodge Challenger SXT $34,395 $2,949 8.6%
59 2023 Mercedes C-Class C 300 4MATIC $48,000 $4,060 8.5%
60 2024 Volkswagen ID.4 Pro S Electric $55,300 $4,705 8.5%
61 2023 Ford F-150 XLT $54,445 $4,638 8.5%
62 2024 Nissan Titan XD SV $54,860 $4,646 8.5%
63 2023 GMC Sierra 1500 Elevation with 3SB $59,695 $4,989 8.4%
64 2024 BMW i7 eDrive50 Electric $106,695 $8,930 8.4%
65 2024 Volvo XC40 Recharge Ultimate Single Motor Electric $60,095 $5,024 8.4%
66 2023 Mercedes GLB GLB 250 $40,950 $3,449 8.4%
67 2023 Mercedes CLA 250 4MATIC $42,500 $3,536 8.3%
68 2024 BMW iX xDrive50 Electric $88,095 $7,266 8.3%
69 2024 Alfa Romeo Tonale Ti Eawd Plug-in Hybrid $47,435 $3,952 8.3%
70 2023 Nissan Murano SL $44,750 $3,703 8.3%
71 2023 GMC Canyon Elevation $38,395 $3,168 8.2%
72 2023 GMC Acadia SLE $38,195 $3,119 8.2%
73 2023 Lexus IS 350 F Sport Design $46,310 $3,788 8.2%
74 2023 Lexus RX 350h Premium Plus Hybrid $56,145 $4,569 8.2%
75 2023 Lexus RX 350 Premium Plus $55,150 $4,488 8.2%
76 2023 Volkswagen Taos S $27,790 $2,262 8.1%
77 2023 Hyundai Elantra SEL $23,315 $1,905 8.1%
78 2023 Ram 2500 Power Wagon $72,560 $5,804 8%
79 2023 Ford Edge Titanium $44,595 $3,556 8%
80 2023 Lincoln Aviator Reserve $60,400 $4,760 7.9%
81 2023 Buick Envision Essence $38,895 $3,065 7.9%
82 2024 Ram 1500 Classic Warlock $52,030 $4,028 7.8%
83 2023 Lexus LS 500 F Sport $85,385 $6,575 7.7%
84 2023 Volvo XC40 Recharge Plus Electric $57,345 $4,397 7.7%
85 2025 BMW iX xDrive50 Electric $88,425 $6,814 7.7%
86 2023 Dodge Hornet GT Plus $37,330 $2,837 7.6%
87 2023 Jeep Gladiator High Altitude $56,855 $4,344 7.6%
88 2023 Chrysler Pacifica Limited Plug-in Hybrid $56,940 $4,266 7.5%
89 2024 Nissan Ariya Engage Electric $40,980 $3,058 7.5%
90 2023 Jeep Grand Wagoneer L Series II $101,595 $7,628 7.5%
91 2023 Lincoln Nautilus Reserve $52,435 $3,896 7.4%
92 2024 BMW i5 eDrive40 Electric $67,795 $5,013 7.4%
93 2023 Jeep Grand Cherokee Overland $75,275 $5,542 7.4%
94 2023 Ram 1500 Classic Tradesman $34,340 $2,549 7.4%
95 2023 Mazda Mazda3 2.5 Turbo Premium Plus $35,165 $2,569 7.3%
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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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