Real Prices of Pickup Trucks
If you're in the market for a new pickup truck, take a look at the following tables I compiled using TrueCar's average selling prices. It can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.
The table below shows the biggest average discount you can expect for each model right now, with the 2023 Ford F-150 having the biggest average discounts (15.1% after incentives).
You can sort the table by clicking on any column. For example, if you want to see the cheapest pickup truck, sort by "Avg Paid" column and you'll see the 2024 Ford Maverick is the cheapest - with an average selling price of $26,901.
I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect to see the best deals being offered in your local area.
Pickup Trucks with Biggest Discounts Off MSRP
Year | Make | Model | MSRP | Avg Paid | % Off | Get Price |
---|---|---|---|---|---|---|
2023 | Ford | F-150 | $52,025 | $44,153 | 15.1% | |
2024 | Ford | F-150 Lightning | $87,090 | $74,845 | 14.1% | |
2023 | Ram | 1500 Classic | $49,230 | $42,272 | 14.1% | |
2023 | Jeep | Gladiator | $49,060 | $42,386 | 13.6% | |
2023 | Ram | 2500 | $56,170 | $49,560 | 11.8% | |
2024 | Nissan | Titan | $56,510 | $50,166 | 11.2% | |
2025 | Ram | 2500 | $54,410 | $48,471 | 10.9% | |
2024 | Nissan | Frontier | $36,120 | $32,186 | 10.9% | |
2024 | Ram | 1500 Classic | $52,030 | $47,027 | 9.6% | |
2025 | Ford | F-150 | $55,990 | $50,691 | 9.5% | |
2024 | Toyota | Tundra | $52,495 | $47,667 | 9.2% | |
2024 | Ram | 2500 | $53,795 | $48,902 | 9.1% | |
2024 | Honda | Ridgeline | $44,030 | $40,148 | 8.8% | |
2024 | Ram | 3500 | $66,310 | $60,491 | 8.8% | |
2024 | GMC | Sierra EV | $99,495 | $90,977 | 8.6% | |
2024 | Ram | 1500 | $46,580 | $42,559 | 8.6% | |
2024 | Ford | F-150 | $53,625 | $49,073 | 8.5% | |
2024 | GMC | HUMMER EV Pickup | $98,845 | $90,552 | 8.4% | |
2024 | GMC | Sierra 2500HD | $53,895 | $49,433 | 8.3% | |
2024 | GMC | Canyon | $37,895 | $34,834 | 8.1% | |
2024 | Ford | F-350 | $67,985 | $62,563 | 8% | |
2025 | Ram | 1500 | $66,290 | $61,097 | 7.8% | |
2024 | GMC | Sierra 1500 | $60,395 | $55,709 | 7.8% | |
2024 | Toyota | Tundra | $80,790 | $74,706 | 7.5% | |
2024 | Ford | F-250 | $80,060 | $74,367 | 7.1% | |
2024 | Jeep | Gladiator | $46,890 | $43,608 | 7% | |
2024 | Chevrolet | Silverado 2500HD | $74,195 | $69,049 | 6.9% | |
2025 | Chevrolet | Silverado EV | $75,195 | $70,243 | 6.6% | |
2024 | GMC | Sierra 3500HD | $98,495 | $92,070 | 6.5% | |
2025 | Chevrolet | Silverado 1500 | $53,995 | $50,607 | 6.3% | |
2025 | Ford | F-150 Lightning | $70,190 | $65,767 | 6.3% | |
2024 | Hyundai | Santa Cruz | $42,715 | $40,058 | 6.2% | |
2025 | Ford | Ranger | $38,320 | $35,955 | 6.2% | |
2025 | Chevrolet | Silverado 3500HD | $76,395 | $71,733 | 6.1% | |
2025 | GMC | Sierra 1500 | $57,095 | $53,630 | 6.1% | |
2024 | Toyota | Tacoma | $41,895 | $39,393 | 6% | |
2024 | Toyota | Tacoma | $47,795 | $44,955 | 5.9% | |
2024 | Chevrolet | Silverado 1500 | $49,995 | $47,118 | 5.8% | |
2025 | Jeep | Gladiator | $43,595 | $41,128 | 5.7% | |
2024 | Ford | Ranger | $37,855 | $35,747 | 5.6% | |
2024 | Chevrolet | Silverado 3500HD | $75,195 | $71,079 | 5.5% | |
2024 | Chevrolet | Colorado | $37,095 | $35,052 | 5.5% | |
2025 | Toyota | Tacoma | $38,485 | $36,366 | 5.5% | |
2025 | Ford | F-250 | $53,985 | $51,195 | 5.2% | |
2025 | Ram | 3500 | $66,830 | $63,323 | 5.2% | |
2025 | GMC | Sierra 3500HD | $74,395 | $70,609 | 5.1% | |
2025 | Nissan | Frontier | $43,780 | $41,585 | 5% | |
2024 | Chevrolet | Silverado EV | $74,900 | $71,304 | 4.8% | |
2025 | Toyota | Tundra | $56,580 | $53,994 | 4.6% | |
2025 | Honda | Ridgeline | $44,430 | $42,469 | 4.4% | |
2025 | Chevrolet | Silverado 2500HD | $57,895 | $55,381 | 4.4% | |
2025 | GMC | Sierra 2500HD | $73,195 | $70,278 | 4% | |
2024 | Ford | Maverick | $28,015 | $26,901 | 4% | |
2025 | Ford | Maverick | $37,625 | $36,171 | 3.9% | |
2025 | GMC | Canyon | $43,395 | $41,713 | 3.9% | |
2025 | GMC | Sierra EV | $91,995 | $88,485 | 3.8% | |
2025 | Ford | F-350 | $69,080 | $66,441 | 3.8% | |
2025 | Toyota | Tacoma | $48,115 | $46,317 | 3.7% | |
2025 | Toyota | Tundra | $74,455 | $71,727 | 3.6% | |
2025 | Chevrolet | Colorado | $37,495 | $36,212 | 3.4% | |
2025 | GMC | HUMMER EV Pickup | $99,045 | $96,566 | 2.5% | |
2025 | Hyundai | Santa Cruz | $44,200 | $43,130 | 2.4% | |
2024 | Ford | F-450 | $81,660 | $80,390 | 1.6% | |
2025 | Ford | F-450 | $96,130 | $96,036 | 0.1% |

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
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