Find the Best Car Deals Near You ⤵
Cars With the Most Brand Loyalty
October 18, 2012
When a car buyer decides to stick with the same brand next time they buy a car, that's a great indication they were satisfied with the vehicle. The industry refers to this as brand loyalty, and it's taken very seriously.
Even just a 1% increase in brand loyalty can add up to hundreds of millions of dollars in extra revenue for the major auto manufacturers.
For this reason, it's smart to take a look at the vehicles that have the highest brand loyalty, and put them on your consideration list for when you're ready to buy. Buyers of the Chevrolet Sonic came in first place when it comes to loyalty, with over 60% purchasing another Chevrolet as their next vehicle. Here's the top 10 list:
| Rank | Vehicle | Loyalty % |
|---|---|---|
| 1 | Chevrolet Sonic | 60.3% |
| 2 | Ford Fusion | 59.9% |
| 3 | Ford Flex | 56.0% |
| 4 | Ford Edge | 55.1% |
| 5 | Ford Five Hundred | 53.1% |
| 6 | Toyota Prius | 51.8% |
| 7 | Chevrolet Cruze | 51.7% |
| 8 | Kia Forte | 51.6% |
| 9 | Ford Escape | 51.4% |
| 10 | Ford Fiesta | 51.2% |
Signup for The Weekly Newsletter
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
June 2025
- Top 100 Cheapest Lease Deals Jun 19, 2025
- All SUV Lease Deals Compared June 2025 Jun 19, 2025
- Cars With the Largest Rebates Jun 19, 2025
- Price Comparison of Subcompact SUVs Jun 19, 2025
- Best Bang for Your Buck Lease Deals Jun 12, 2025
- Best Electric, Hybrid Lease Deals Jun 12, 2025
- Top 100 Cheapest New Cars Right Now Jun 12, 2025
- Real Prices of New Compact SUVs Jun 12, 2025
- Best 0% Finance Deals June 2025 Jun 05, 2025
- Biggest Discounts on New Cars June 2025 Jun 05, 2025
- New Cars with the Most Available Inventory Jun 05, 2025
- Real Prices of Midsize SUVs Jun 05, 2025
May 2025
- Best Car Deals by Category May 29, 2025
- Worst Cars to Lease Right Now May 29, 2025
- Real Prices of Large SUVs May 29, 2025
- Largest Hidden Dealer Rebates May 29, 2025
- Best Car Deals Around the Country May 22, 2025
- Real Prices of Pickup Trucks May 22, 2025
- Real Prices of Midsize Cars May 15, 2025
- Real Prices of Compact Cars May 01, 2025
- Which Cars Better to Lease or Buy May 01, 2025
- Cheapest Luxury Lease Deals May 01, 2025
I welcome your car buying questions. Email Me and I'll be glad to answer them!
