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Cars With the Most Brand Loyalty
October 18, 2012
When a car buyer decides to stick with the same brand next time they buy a car, that's a great indication they were satisfied with the vehicle. The industry refers to this as brand loyalty, and it's taken very seriously.
Even just a 1% increase in brand loyalty can add up to hundreds of millions of dollars in extra revenue for the major auto manufacturers.
For this reason, it's smart to take a look at the vehicles that have the highest brand loyalty, and put them on your consideration list for when you're ready to buy. Buyers of the Chevrolet Sonic came in first place when it comes to loyalty, with over 60% purchasing another Chevrolet as their next vehicle. Here's the top 10 list:
| Rank | Vehicle | Loyalty % |
|---|---|---|
| 1 | Chevrolet Sonic | 60.3% |
| 2 | Ford Fusion | 59.9% |
| 3 | Ford Flex | 56.0% |
| 4 | Ford Edge | 55.1% |
| 5 | Ford Five Hundred | 53.1% |
| 6 | Toyota Prius | 51.8% |
| 7 | Chevrolet Cruze | 51.7% |
| 8 | Kia Forte | 51.6% |
| 9 | Ford Escape | 51.4% |
| 10 | Ford Fiesta | 51.2% |
3 Steps Every Car Buyer Needs to Take to Save Maximum Money
The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Select Vehicle to Get Local Pricing
Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
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About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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