Cars With the Most Loyal Owners

February 6, 2014

When it comes to loyalty, Ford customers are the most faithful, according to the 2013 Polk Automotive Loyalty Awards.

The Ford Motor Company won the Overall Loyal to Manufacturer category, and Ford took top honors for Overall Loyalty to Make and African American Loyalty to Make. And the Ford F-150 won the Non-Luxury Full-Size Half-Ton Pickup category for vehicle-specific categories.

Other big winners when it comes to customer loyalty included Cadillac, which placed first for Most Improved Loyalty to Make, and Toyota, which won for Asian Market Loyalty and Hispanic Market Loyalty. For vehicle-specific categories, the Toyota Prius won Non-Luxury Traditional Compact Car, and Honda Accord had the most loyal drivers for Non-Luxury Traditional Mid-Size Cars.

The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognize manufacturers that have the best owner retention.

If you're considering becoming loyal to any of these vehicles, I recommend using TrueCar to compare real prices where you live.

Award Category	Award Winner
Overall Loyalty to Manufacturer	Ford Motor Company
Overall Loyalty to Make	Ford
Most Improved Loyalty to Make	Cadillac
African American Market Loyalty to Make	Ford
Asian Market Loyalty to Make	Toyota
Hispanic Market Loyalty to Make	Toyota
Highest Conquest Percent of Registrations	Audi
Most Improved Conquest Percent of Registrations	Subaru
Non-Luxury Traditional Compact Car	Toyota Prius
Non-Luxury Traditional Mid-Size Car	Honda Accord
Non-Luxury Compact CUV	Honda CR-V
Non-Luxury Full-Size Half-Ton Pickup	Ford F-150
Non-Luxury Mid-Size CUV	Kia Sorento
Non-Luxury Mid-Size SUV	Jeep Grand Cherokee
Non-Luxury Traditional Sub-Compact Car	Fiat 500
Non-Luxury Mid-Size Van	Chrysler Town & Country
Non-Luxury Traditional Full-Size Car	Toyota Avalon
Luxury Mid-Size CUV	Lexus RX
Non-Luxury Mid-Size Pickup	Toyota Tacoma
Non-Luxury Sport Mid-Size Car	Dodge Challenger
Luxury Traditional Compact Car	Mercedes-Benz C-Class
Luxury Traditional Mid-Size Car	Mercedes-Benz E-Class
Non-Luxury Full-Size SUV	Toyota Land Cruiser
Luxury Compact CUV	Acura RDX
Non-Luxury Sport Car	Hyundai Veloster
Non-Luxury Compact SUV	Jeep Wrangler
Luxury Sport Car	Mercedes-Benz SL-Class
Luxury Full-Size SUV	Land Rover Range Rover
Luxury Traditional Full-Size Car	Lexus LS
Luxury Traditional Sub-Compact Car	Lexus CT200H
Luxury Mid-Size SUV	Mercedes-Benz G-Class
Luxury Exotic Car	McLaren MP4
Luxury Prestige Full-Size Car	Rolls-Royce Phantom

My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...

Best Rebates, Incentives, and Lease Deals
Latest Car Buying Scams and Tricks
The Best & Worst Time to Buy a Car
Which Cars You Should Avoid

About The Author

Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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