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Cars With the Most Loyal Owners

February 6, 2014
When it comes to loyalty, Ford customers are the most faithful, according to the 2013 Polk Automotive Loyalty Awards.

The Ford Motor Company won the Overall Loyal to Manufacturer category, and Ford took top honors for Overall Loyalty to Make and African American Loyalty to Make. And the Ford F-150 won the Non-Luxury Full-Size Half-Ton Pickup category for vehicle-specific categories.

Other big winners when it comes to customer loyalty included Cadillac, which placed first for Most Improved Loyalty to Make, and Toyota, which won for Asian Market Loyalty and Hispanic Market Loyalty. For vehicle-specific categories, the Toyota Prius won Non-Luxury Traditional Compact Car, and Honda Accord had the most loyal drivers for Non-Luxury Traditional Mid-Size Cars.

The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognize manufacturers that have the best owner retention.

If you're considering becoming loyal to any of these vehicles, I recommend using TrueCar to compare real prices where you live.

Award CategoryAward Winner
Overall Loyalty to ManufacturerFord Motor Company
Overall Loyalty to MakeFord
Most Improved Loyalty to MakeCadillac
African American Market Loyalty to MakeFord
Asian Market Loyalty to MakeToyota
Hispanic Market Loyalty to MakeToyota
Highest Conquest Percent of RegistrationsAudi
Most Improved Conquest Percent of RegistrationsSubaru
Non-Luxury Traditional Compact CarToyota Prius
Non-Luxury Traditional Mid-Size CarHonda Accord
Non-Luxury Compact CUVHonda CR-V
Non-Luxury Full-Size Half-Ton PickupFord F-150
Non-Luxury Mid-Size CUVKia Sorento
Non-Luxury Mid-Size SUVJeep Grand Cherokee
Non-Luxury Traditional Sub-Compact CarFiat 500
Non-Luxury Mid-Size VanChrysler Town & Country
Non-Luxury Traditional Full-Size CarToyota Avalon
Luxury Mid-Size CUVLexus RX
Non-Luxury Mid-Size PickupToyota Tacoma
Non-Luxury Sport Mid-Size CarDodge Challenger
Luxury Traditional Compact CarMercedes-Benz C-Class
Luxury Traditional Mid-Size CarMercedes-Benz E-Class
Non-Luxury Full-Size SUVToyota Land Cruiser
Luxury Compact CUVAcura RDX
Non-Luxury Sport CarHyundai Veloster
Non-Luxury Compact SUVJeep Wrangler
Luxury Sport CarMercedes-Benz SL-Class
Luxury Full-Size SUVLand Rover Range Rover
Luxury Traditional Full-Size CarLexus LS
Luxury Traditional Sub-Compact CarLexus CT200H
Luxury Mid-Size SUVMercedes-Benz G-Class
Luxury Exotic CarMcLaren MP4
Luxury Prestige Full-Size CarRolls-Royce Phantom




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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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