Cars With the Most Loyal Owners
February 6, 2014
The Ford Motor Company won the Overall Loyal to Manufacturer category, and Ford took top honors for Overall Loyalty to Make and African American Loyalty to Make. And the Ford F-150 won the Non-Luxury Full-Size Half-Ton Pickup category for vehicle-specific categories.
Other big winners when it comes to customer loyalty included Cadillac, which placed first for Most Improved Loyalty to Make, and Toyota, which won for Asian Market Loyalty and Hispanic Market Loyalty. For vehicle-specific categories, the Toyota Prius won Non-Luxury Traditional Compact Car, and Honda Accord had the most loyal drivers for Non-Luxury Traditional Mid-Size Cars.
The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognize manufacturers that have the best owner retention.
If you're considering becoming loyal to any of these vehicles, I recommend using TrueCar to compare real prices where you live.
| Award Category | Award Winner |
|---|---|
| Overall Loyalty to Manufacturer | Ford Motor Company |
| Overall Loyalty to Make | Ford |
| Most Improved Loyalty to Make | Cadillac |
| African American Market Loyalty to Make | Ford |
| Asian Market Loyalty to Make | Toyota |
| Hispanic Market Loyalty to Make | Toyota |
| Highest Conquest Percent of Registrations | Audi |
| Most Improved Conquest Percent of Registrations | Subaru |
| Non-Luxury Traditional Compact Car | Toyota Prius |
| Non-Luxury Traditional Mid-Size Car | Honda Accord |
| Non-Luxury Compact CUV | Honda CR-V |
| Non-Luxury Full-Size Half-Ton Pickup | Ford F-150 |
| Non-Luxury Mid-Size CUV | Kia Sorento |
| Non-Luxury Mid-Size SUV | Jeep Grand Cherokee |
| Non-Luxury Traditional Sub-Compact Car | Fiat 500 |
| Non-Luxury Mid-Size Van | Chrysler Town & Country |
| Non-Luxury Traditional Full-Size Car | Toyota Avalon |
| Luxury Mid-Size CUV | Lexus RX |
| Non-Luxury Mid-Size Pickup | Toyota Tacoma |
| Non-Luxury Sport Mid-Size Car | Dodge Challenger |
| Luxury Traditional Compact Car | Mercedes-Benz C-Class |
| Luxury Traditional Mid-Size Car | Mercedes-Benz E-Class |
| Non-Luxury Full-Size SUV | Toyota Land Cruiser |
| Luxury Compact CUV | Acura RDX |
| Non-Luxury Sport Car | Hyundai Veloster |
| Non-Luxury Compact SUV | Jeep Wrangler |
| Luxury Sport Car | Mercedes-Benz SL-Class |
| Luxury Full-Size SUV | Land Rover Range Rover |
| Luxury Traditional Full-Size Car | Lexus LS |
| Luxury Traditional Sub-Compact Car | Lexus CT200H |
| Luxury Mid-Size SUV | Mercedes-Benz G-Class |
| Luxury Exotic Car | McLaren MP4 |
| Luxury Prestige Full-Size Car | Rolls-Royce Phantom |
My Recommendation for Car Shoppers
TrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
Signup for The Weekly Newsletter
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
June 2021
- Best Bang for Your Buck Lease Deals Jun 10, 2021
- Best Electric, Hybrid Lease Deals Jun 10, 2021
- Best 0% Finance Deals June 2021 Jun 10, 2021
- Real Prices of New Compact SUVs Jun 10, 2021
- Worst Cars to Lease Right Now Jun 03, 2021
- Top 100 Cheapest New Cars Jun 03, 2021
- Real Prices of Pickup Trucks Jun 03, 2021
- Largest Hidden Dealer Rebates Jun 03, 2021
May 2021
- Best Car Deals by Category May 27, 2021
- Biggest Discounts on New Cars May 27, 2021
- Which Cars Better to Lease or Buy May 27, 2021
- Real Prices of Small Luxury SUVs May 27, 2021
- Top 100 Cheapest Lease Deals May 20, 2021
- Best Car Deals Around the Country May 20, 2021
- Cars With the Largest Rebates May 20, 2021
- Real Prices of Midsize Cars May 20, 2021
- Price Comparison of Subcompact SUVs May 13, 2021
- Real Prices of Large SUVs May 06, 2021
- New Cars You Should Wait to Buy May 06, 2021
- Luxury Lease Deals Under $500/mo May 06, 2021
April 2021
- Real Prices of Midsize SUVs Apr 29, 2021
- Real Prices of Compact Cars Apr 15, 2021
I welcome your car buying questions. Email Me and I'll be glad to answer them!