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BMW May Offer Huge Deals to Beat Lexus

September 10, 2009

BMWThere's good news for BMW enthusiasts: Lexus is currently the leading luxury car maker in the US and BMW is motivated to beat them.

While the BMW has always sold well as a luxury car, it has remained far behind Lexus's top rank for the past several years. Only recently have its sales begun to catch up to those of its rival.

So far this year, BMW has been trailing Lexus by only 2,293 sales - a major improvement. At a time when car sales haven't been doing that well, BMW's sales dropped by only 28% compared to Lexus' plummet of 40%.

BMW still has a long way to go if it wants to beat Lexus. This August, Lexus outsold the German maker by 3,600 vehicles, and it remains solidly in the lead thanks to its ever-popular RX crossover.

That's exactly why prospective BMW buyers have a lot to look forward to in the coming months. In vying for top status, BMW's objective is to beat Lexus in sales for the first time in history. This will give them huge bragging rights and a boost in marketing.

Naturally, BMW will try to do what it takes - which means they will probably introduce some very sweet incentives if the race is close at the end of the year.

We'll keep you updated in the coming months - you may have a chance to land the car of your dreams at an incredible price.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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