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GM Releases Huge Incentive Programs

November 19, 2009

GM rebatesCar shoppers have a lot to look forward to over the next few weeks. General Motors is introducing a new incentive program for each of its surviving brands: Chevrolet, Buick, GMC, and Cadillac.

The program will consist of sales events such as "Season's Best" (Cadillac), "Red Tag Sale" (Chevrolet), and "Holiday Event" (for Buick and GMC).

The incentives are part of GM's efforts to whittle down its remaining 2009 inventory. Excess vehicles on the market have kept the company's incentive spending at about $4,000 per unit � the highest in the auto business. Their goal is to maintain the inventory at about 425,000 to 450,000 units.

Currently, GM holds a U.S. market share at 19.5 percent. This October, its sales increased by 5 percent compared to last year. The 2009 inventory is expected to clear out by January 2010.

The "Season's Best" Cadillac event has already begun on November 11th. Details about the other programs have not yet been announced, but keep your eyes open for more information over the next week or so.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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