GM Releases Huge Incentive Programs

Car shoppers have a lot to look forward to over the next few weeks. General Motors is introducing a new incentive program for each of its surviving brands: Chevrolet, Buick, GMC, and Cadillac.

The program will consist of sales events such as "Season's Best" (Cadillac), "Red Tag Sale" (Chevrolet), and "Holiday Event" (for Buick and GMC).

The incentives are part of GM's efforts to whittle down its remaining 2009 inventory. Excess vehicles on the market have kept the company's incentive spending at about $4,000 per unit – the highest in the auto business. Their goal is to maintain the inventory at about 425,000 to 450,000 units.

Currently, GM holds a U.S. market share at 19.5 percent. This October, its sales increased by 5 percent compared to last year. The 2009 inventory is expected to clear out by January 2010.

The "Season's Best" Cadillac event has already begun on November 11th. Details about the other programs have not yet been announced, but keep your eyes open for more information over the next week or so.

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