GM Offering Discounts to Customers of Closed Dealers
General Motors came up with a way to keep current customers after having shut down so many of its dealerships. The plan is to offer 45-day discounts to those who purchased from closed dealers.
Last week, 950,000 letters were sent to customers of stores that have closed. The discounts range between $1,000 and $2,000, and are offered on most of GM's four surviving brands' models. The amount of the discount depends mainly on customers' distance to the closest dealer and their probability of buying a GM vehicle. Those who live far from a dealership or are unlikely to purchase a new car in the near future receive a $1,000 discount, while those who live closer and are likely to buy receive $2,000 discounts.
To take advantage of the discount, customers will have to bring in the certificate they received with the letter along with personal identification. The offer lasts until January 4. Saturn customers also have something to look forward to, as GM plans to offer them similar discounts early next year, after all Saturn dealerships close.
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- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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