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GM Offering Discounts to Customers of Closed Dealers

November 26, 2009

General Motors came up with a way to keep current customers after having shut down so many of its dealerships. The plan is to offer 45-day discounts to those who purchased from closed dealers.

Last week, 950,000 letters were sent to customers of stores that have closed. The discounts range between $1,000 and $2,000, and are offered on most of GM's four surviving brands' models. The amount of the discount depends mainly on customers' distance to the closest dealer and their probability of buying a GM vehicle. Those who live far from a dealership or are unlikely to purchase a new car in the near future receive a $1,000 discount, while those who live closer and are likely to buy receive $2,000 discounts.

To take advantage of the discount, customers will have to bring in the certificate they received with the letter along with personal identification. The offer lasts until January 4. Saturn customers also have something to look forward to, as GM plans to offer them similar discounts early next year, after all Saturn dealerships close.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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