Toyota Earns Top Marks in 2009 Loyalty Awards
Car buyers like to stick with companies that have a proven track record of success and service. This year, Toyota was ranked first in customer loyalty by R.L. Polk and Company.
It was the first time that GM had not received the award in a decade, and Toyota accomplished the feat with popular models such as the Toyota Prius hybrid and its Lexus RX luxury SUV line. Another Japanese maker, Honda, was honored for its customer retention efforts in marketing to various ethnicities.
Domestic automakers received higher marks for long-running models. Ford earned the nod for its Mustang in the sports car category, the second year in a row it has done so, as well as the F-Series pickup line. The Chrysler Town & Country retained its crown among minivans for the eighth straight year.
Critics' darlings like the Subaru Forester and the Range Rover were also noted beneficiaries of repeat customers, according to Polk's data for both the compact and luxury SUV segments.
Awards like these are important when considering your next car purchase because they demonstrate models that have a history of buyers who continue to enjoy them.
Here is a list of the overall winners:
- Toyota Extends Incentives - As Predicted
- Chrysler Offering 0% Financing and $3,000 Cash Back
- Better Car Deals Being Offered in July
- Ford Offers 0% APR and Cash Back on Leftover Models
- Great Deals on 2010 Chevrolet Traverse
- 2011 Cadillac CTS Coupe Arriving One Month Early
- Fiat Dealerships Will Open in 2011
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