Toyota Earns Top Marks in 2009 Loyalty Awards
Car buyers like to stick with companies that have a proven track record of success and service. This year, Toyota was ranked first in customer loyalty by R.L. Polk and Company.
It was the first time that GM had not received the award in a decade, and Toyota accomplished the feat with popular models such as the Toyota Prius hybrid and its Lexus RX luxury SUV line. Another Japanese maker, Honda, was honored for its customer retention efforts in marketing to various ethnicities.
Domestic automakers received higher marks for long-running models. Ford earned the nod for its Mustang in the sports car category, the second year in a row it has done so, as well as the F-Series pickup line. The Chrysler Town & Country retained its crown among minivans for the eighth straight year.
Critics' darlings like the Subaru Forester and the Range Rover were also noted beneficiaries of repeat customers, according to Polk's data for both the compact and luxury SUV segments.
Awards like these are important when considering your next car purchase because they demonstrate models that have a history of buyers who continue to enjoy them.
Here is a list of the overall winners:
- Toyota Meltdown Should Lead to Incredible Deals
- Ford Offers $3,000 Rebate on 2010 Focus
- Ford and GM Offer Incentives to Lure Toyota Owners
- Hyundai Offers $1,000 Rebate to Toyota Owners
- New Incentives Available for Nissan Maxima
- Great Deals on Mitsubishi Likely This Year
- Saab Sale Means New Models to Ship By April
- Hyundai Offers $209/month Lease on 2011 Hyundai Sonata
- Not a Good Time to Buy Large SUVs Right Now
- Corvette Sales Plummet, Great Time to Buy
- Hyundai, Kia Offering $1,000 Incentives on SUVs
- Nissan Set to Launch Eight New Models
- Toyota Earns Top Marks in 2009 Loyalty Awards
- Chrysler Introducing Several New Models Soon
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