Audi and Hyundai Deals Less Likely This Month

Audi and Hyundai led the way in automotive advertising during the Super Bowl last sunday, shelling out nearly $3 million for each ad to describe Audi's new green diesel program and a variety of Hyundai models.

If you don't remember many of the ads, you may not be alone since most of them weren't very memorable. However, the press attention given to Audi's "Green Police" ad and the fact that nearly one in three Americans watched at least part of the Super Bowl will likely increase demand.

If you're looking for the best deal on an Audi with a diesel engine or a Hyundai, you may want to wait for the dust to settle. More awareness increases demand, and that can reduce the opportunity for negotiation at dealerships.

Another model to avoid is Dodge's Charger, a car that already has the cachet of a decade's old muscle car heritage.

Instead, Ford and General Motors vehicles might be a better bet since both companies have begun increasing incentives and are likely to fly under the radar for at least the rest of the month.

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