Audi and Hyundai Deals Less Likely This Month
Audi and Hyundai led the way in automotive advertising during the Super Bowl last sunday, shelling out nearly $3 million for each ad to describe Audi's new green diesel program and a variety of Hyundai models.
If you don't remember many of the ads, you may not be alone since most of them weren't very memorable. However, the press attention given to Audi's "Green Police" ad and the fact that nearly one in three Americans watched at least part of the Super Bowl will likely increase demand.
If you're looking for the best deal on an Audi with a diesel engine or a Hyundai, you may want to wait for the dust to settle. More awareness increases demand, and that can reduce the opportunity for negotiation at dealerships.
Another model to avoid is Dodge's Charger, a car that already has the cachet of a decade's old muscle car heritage.
Instead, Ford and General Motors vehicles might be a better bet since both companies have begun increasing incentives and are likely to fly under the radar for at least the rest of the month.
My Recommendation for Car ShoppersTrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
California Residents - Important:There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.
- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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