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When the all-new Hyundai Equus luxury sedan goes on sale later this year, buyers will be getting a free Apple iPad-style device in leui of the traditional owner's manual.
Although this "gift" is small when you compare it to the price of the car ($55,000), you gotta hand it to Hyundai, they keep coming up with some great marketing ideas.
Hyundai was the first car maker to introduce a buy-back program for car buyers who got laid off after purchasing. Other car makers followed suit but it's been hard catching up to Hyundai, which has seen its sales skyrocket over the last year.
Hyundai has not confirmed that the device will indeed be an Apple iPad, but that's what most analyts think it will be. This is no reason to buy a car however, especially one that is a newly introduced model.
Our recommendation is to wait until at least 2011 before considering purchasing the Equus. The extra time will allow supply to catch up with demand, resulting in more affordable transaction prices.
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