Hyundai Equus Buyers Will Get Free iPad
When the all-new Hyundai Equus luxury sedan goes on sale later this year, buyers will be getting a free Apple iPad-style device in leui of the traditional owner's manual.
Although this "gift" is small when you compare it to the price of the car ($55,000), you gotta hand it to Hyundai, they keep coming up with some great marketing ideas.
Hyundai was the first car maker to introduce a buy-back program for car buyers who got laid off after purchasing. Other car makers followed suit but it's been hard catching up to Hyundai, which has seen its sales skyrocket over the last year.
Hyundai has not confirmed that the device will indeed be an Apple iPad, but that's what most analyts think it will be. This is no reason to buy a car however, especially one that is a newly introduced model.
Our recommendation is to wait until at least 2011 before considering purchasing the Equus. The extra time will allow supply to catch up with demand, resulting in more affordable transaction prices.
My Recommendation for Car Shoppers
TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.California Residents - Important:
There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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