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Mini and Jaguar Ranked Best in Sales Satisfaction

December 2, 2010

Mini Cooper DealershipsAccording to this year's J.D. Power and Associates 2010 Sales Satisfaction Index Study, Mini dealers are tops in sales satisfaction among mass-market automotive brands.

In the luxury dealer category, Jaguar topped the list for the 3rd year in a row.

52% of respondents cited dealer treatment as a reason to purchase their new vehicle from a specific dealer.

38% of buyers cited vehicle price or the deal offered as the reason for selecting their dealer.

The study is a comprehensive analysis of the new-vehicle purchase experience, measuring customer satisfaction across four factors:

  • Working out the deal
  • Salesperson
  • Delivery process
  • Dealership facility

    Other car makers who did well in the study include Buick, Chevrolet, Chrysler, Ford, and GMC.

    My Recommendation for Car Shoppers

    TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
    - Gregg Fidan

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    Gregg Fidan

    About: Gregg Fidan


    Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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