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Mini and Jaguar Ranked Best in Sales Satisfaction

December 2, 2010

Mini Cooper DealershipsAccording to this year's J.D. Power and Associates 2010 Sales Satisfaction Index Study, Mini dealers are tops in sales satisfaction among mass-market automotive brands.

In the luxury dealer category, Jaguar topped the list for the 3rd year in a row.

52% of respondents cited dealer treatment as a reason to purchase their new vehicle from a specific dealer.

38% of buyers cited vehicle price or the deal offered as the reason for selecting their dealer.

The study is a comprehensive analysis of the new-vehicle purchase experience, measuring customer satisfaction across four factors:

  • Working out the deal
  • Salesperson
  • Delivery process
  • Dealership facility

    Other car makers who did well in the study include Buick, Chevrolet, Chrysler, Ford, and GMC.

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    My Recommendation for Car Shoppers

    TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

    California Residents - Important:

    There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

    - Gregg Fidan

    Gregg Fidan

    About: Gregg Fidan


    Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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