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Ford and Honda Have the Most Repeat Buyers

December 16, 2010

Ford DealershipJ.D. Power has just put out its 2010 Customer Retention Study, which shows how well automakers are doing at keeping existing car buyers coming back for more.

Leading the way are Ford and Honda, tied with a 62% rate of customer retention. Hyundai, Lexus and Toyota are right on their heels with a rate of 60% each.

Overall, import manufacturers have the edge on the domestics, but that gap has narrowed as customers come to realize that American automakers are producing quality cars.

Of the top 10 automakers in the study, nine are imports.

One of those is Kia, which has climbed 21 percentage points - the most of any import.

The Korean automaker now sees a 58% retention rate - 10 points above the industry average.

Here's a graphic showing how each brand did:

JD Power Loyalty Index

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- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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