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Ford and Honda Have the Most Repeat Buyers

December 16, 2010

Ford DealershipJ.D. Power has just put out its 2010 Customer Retention Study, which shows how well automakers are doing at keeping existing car buyers coming back for more.

Leading the way are Ford and Honda, tied with a 62% rate of customer retention. Hyundai, Lexus and Toyota are right on their heels with a rate of 60% each.

Overall, import manufacturers have the edge on the domestics, but that gap has narrowed as customers come to realize that American automakers are producing quality cars.

Of the top 10 automakers in the study, nine are imports.

One of those is Kia, which has climbed 21 percentage points - the most of any import.

The Korean automaker now sees a 58% retention rate - 10 points above the industry average.

Here's a graphic showing how each brand did:

JD Power Loyalty Index

My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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