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Hyundai Deals Hard to Negotiate Right Now

February 9, 2012

Despite running at full production capacity, Hyundai can't keep up with the sizzling sales of some of their models such as the Elantra, Sonata, and Veloster.

I know many of you are interested in these vehicles and wondering when you'll have more inventory to choose from. Unfortunately, it's not going to be anytime soon.

Hyundai says they will not sacrifice vehicle quality in order to produce more vehicles, which is actually a smart move - but will come with short-term pain for shoppers.

The incentives on these hot models have been ho-hum over the last couple of months. There's mostly just low APR financing incentives, some lease deals, and some loyalty bonuses - but it's difficult to negotiate on price.

Some dealers are getting away with charging MSRP - especially on the Elantra and Velosters. We probably won't see incentives or price discounts improving much over the next few months, so if you've got your heart set on one of these vehicles, don't expect stellar deals.

A good way to see how low dealers will go is to use the free CarWoo negotiation tool.

My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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