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Hyundai Elantra Transaction Prices Higher Than Average

March 1, 2012

According to research by, the average transaction price of the 2012 Hyundai Elantra is higher than that of its top competitors, the Toyota Corolla and Honda Civic.

The average Elantra is selling for more than $1,500 above an average Corolla and more than $500 over the average Civic.

This is surprising, because a main reason shoppers consider the Elantra in the first place is due to its lower entry price.

The problem is that the Elantra has become too successful. There's more demand than supply, which results in less wiggle room when it comes to negotiating price. There are some dealers who are selling these at full MSRP, and some are bold enough to even put an additional dealer markup on top of that.

Car shoppers need to realize there are two prices when it comes to vehicles. The official manufacturer price, and the actual transaction price. Just because a vehicle has a low entry price doesn't mean you're going to get a better deal on it than the competition.

You need to be aware of how the demand affects the price that you'll ultimately have to pay. As always, my advice is to test-drive and cross-shop as many vehicles as you can, and get a good feel for the types of prices you will realistically have to pay. Only then can you make a fair comparison and see which vehicle offers you the best deal.

Use the CarWoo negotiation service to see real prices that dealers are willing to negotiate on the vehicle of your choice.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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