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Customer Incentives Increasing on Luxury Cars

June 21, 2012

There's an incentives war brewing among luxury vehicles right now.

Lexus has led the rise by boosting discounts on its cars by 54% this year and SUVs by 60%, according to Autodata Corporation. Mercedes and BMW have raised their customer incentives by 11% and 6.9% respectively.

All three brands are competing for the #1 best-selling luxury brand title this year. Lexus had held the title for 11 years in a row, but last year BMW took the crown. Lexus is determined to get it back.

Although Audi is not a contender in the race, they have also gotten into the game by raising incentives 18% this year. If you're considering buying or leasing a luxury car, the next several months offers you a great opportunity to get a great deal.

Use the free CarWoo Deal Finder to take advantage of these increased discounts.

Luxury Lease Deals under $500 per Month

VehicleMonthly TermDownMiles
2012 Audi A4$329 36$2,899 10000
2012 Lexus IS 250$329 27$3,299 10000
2012 BMW 1 Series$369 36$2,500 10000
2012 Lexus ES 350$369 36$3,880 10000
2012 Mercedes Benz C-Class$369 33$2,865 10000
2012 BMW 3 Series$399 36$2,750 10000
2012 Lexus RX 350$399 36$3,209 10000
2012 Mercedes Benz GLK-Class$419 30$3,389 10000
2012 BMW Z4$459 36$2,500 10000
2012 Audi A5$479 36$2,799 10000
2013 Lexus RX 350$489 27$3,125 10000
2012 Mercedes Benz SLK-Class$499 33$3,275 10000

My Recommendation for Car Shoppers

TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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