Ford Will Discontinue Mercury Brand Soon

For Ford, it looks like the planets are not in alignment.

After a 70-year run, Ford will be closing the doors on its Mercury Brand.

According to Edmunds Inside Line, "with sales down 74% since 2000, this news was certainly a matter of when, not if." Bloomberg reports the deathblow could come as early as July.

But bad news for Ford could be good news for you. If you're in the market for a new Mercury vehicle, like the 2010 Mercury Milan or Mountaineer, a short wait could bring big savings.

Attractive deals and incentives will most certainly be available as the brand winds down.

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