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Ford Will Discontinue Mercury Brand Soon

June 3, 2010

MercuryFor Ford, it looks like the planets are not in alignment.

After a 70-year run, Ford will be closing the doors on its Mercury Brand.

According to Edmunds Inside Line, "with sales down 74% since 2000, this news was certainly a matter of when, not if." Bloomberg reports the deathblow could come as early as July.

But bad news for Ford could be good news for you. If you're in the market for a new Mercury vehicle, like the 2010 Mercury Milan or Mountaineer, a short wait could bring big savings.

Attractive deals and incentives will most certainly be available as the brand winds down.


My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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