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Audi Can't Keep up With Demand

May 5, 2011

Apparently there's a downside to success.

The luxury brand Audi is down to a 27-day supply of vehicles, finding it difficult to keep dealerships stocked.

Obviously, this is bad news for Audi buyers looking for a good deal.

Maxed out at factories in Europe and having to ship vehicles across an ocean means orders for a new Audi can take months.

And if customers face a long wait for what can be an emotion-driven buying decision, Audi risks losing sales as a result.

The waiting game hasn't stopped Audi from turning up the heat in California, though, as sales have jumped from 3.5 percent to 10 percent market share.

Beyond supply issues, Audi is also struggling to push higher-end products.

Only 15 percent of overall sales come from the A6, a number Audi hopes to stretch to 55 percent.

The automaker is hoping the A7 and diesel-powered Q7 SUVs help solve that problem as well.

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- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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