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The Largest Hidden Incentives for October

October 20, 2011

When vehicles aren't selling well, manufacturers will offer incentives to help move them off the lots.

Cash back rebates are common, but not all manufacturers like to use them. Instead, some prefer giving dealers hidden incentives so that the vehicles aren't perceived as being discounted.

The dealers will use some or all of the money to discount the purchase price of the vehicle.

These kickbacks are not advertised, but aggressive negotiators should have no problem taking advantage of them. (Just make sure to use our car negotiation guide)

Here are the largest hidden incentives available for the month of October. We've also included additional incentives available for each car.

Vehicle Hidden Incentive Other Incentives
2011 Cadillac STS $9,000 $500 bonus cash
2011 Cadillac DTS $7,000 $500 bonus cash
2011 Saab 9-3 $5,000 $2,000 loyalty bonus
2011 Saab 9-5 $5,000 $2,000 loyalty bonus
2011 BMW Z4 $4,500 $1,000 loyalty bonus
2011 Chevrolet Impala $4,500 $4,000 cash back
2011 Dodge Dakota $4,500 $1,000 conquest cash
2011 Cadillac Escalade $4,000 $500 bonus cash
2012 Chevrolet Impala $4,000 $3,500 cash back
2011 BMW 5-Series GT $3,500 $1,000 loyalty cash
2011 Acura ZDX $3,000  
2011 Audi S6 $3,000 $3,000 loyalty cash
2011 Range Rover $3,000  
2011 Lexus LS 460 $3,000 $750 veteran discount
2011 Audi A6 $2,500 $3,000 loyalty cash
2011 Mazda Mazda6 $2,500 $500 loyalty cash
2011 Toyota Tundra $2,500 $4,000 cash back

See the lowest prices on a vehicle in your area (plus see the actual incentives you qualify for)
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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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