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New Incentives for January 2018

January 11, 2018

This week I sifted through new incentives offered by the major car companies to determine what's changed since last month.

Below, you'll find the highlights for each brand. Keep in mind there can be regional differences, so some of these changes may not be available in your area.

As always, I recommend using TrueCar No Haggle and Edmunds Price Promise to see the latest incentives being offered in your area.

BrandWhat's New for January 2018
AcuraHidden dealer rebates increased by up to $500 on 2017 ILX, 2018 TLX
AudiLoyalty rebate increased by up to $500 on A3, A4, Q3, Q5, and TT. Got rid of hidden dealer cash on 2018 S4
BMWNew loyalty rebates between $750 - $2,000 on 2-Series, 5-Series, 6-Series, X1, X2, X5, X6. Lowered loyalty rebates on 3-Series and 4-Series by $500
BuickNew $500 bonus cash on 2018 Regal. New $750 cash rebates on 2017 Cascada, Enclave, Encore Envision, LaCrosse, Regal
CadillacNew $2,000 - $3,000 cash rebates on almost all models
ChryslerIncreased cash rebate on 2018 Chrysler 300 by $750, and dealer hidden cash by $500
FordReduced incentives on 2018 Fusion Energi, Fusion, 2017 Fusion, and Taurus. New $2,000 cash rebate on 2018 Fiesta, and $3,250 on 2018 Focus. Lease cash increases of up to $1,500 on many 2018 models.
HondaIncreased lease rebate up to $700 on 2017 Accord, Civic, Piolot, and reduced lease rebate on 2018 Fit, Clarity, and HR-V
HyundaiAdded $500 bonus cash on 2018 Tucson
JeepIncreased cash rebate on 2018 Compass by $500, and lease rebate on 2018 Grand Cherokee by $1,250.
KiaIncreased cash rebates on many 2017 and 2018 models by up to $750.
Lexus2018 NX 300h lease payment dropped by $40/month. Added up to $1,000 loyalty cash on 2018 IS, ES, NX and RX
MazdaIncreased cash rebate on 2018 Mazda3 by $500. Increased lease cash up to $500 on many 2018 models
MercedesIncreased hidden dealer cash by up to $1,000 on many 2018 models
NissanNew $3,000 cash rebate on 2018 Titan.
RamIncreased lease cash by $1,000 on 2018 Ram 1500
SubaruEnded lease deals on all 2017 models
ToyotaIncreased lease bonus cash by up to $1,250 on Corolla, Yaris iA, C-HR, Highlander, RAV4, Sienna

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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